{"id":19677,"date":"2014-10-15T10:16:05","date_gmt":"2014-10-15T08:16:05","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19677"},"modified":"2023-02-27T14:32:49","modified_gmt":"2023-02-27T14:32:49","slug":"google-adsense-shopping","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/google-adsense-shopping\/","title":{"rendered":"Google AdSense for Shopping, le ultime novit\u00e0"},"content":{"rendered":"<p>Da qualche settimana le campagne Shopping su Google sono caratterizzate da una novit\u00e0 piuttosto rilevante: si tratta di <strong>Google AdSense for Shopping<\/strong>, un nuovo prodotto che \u00e8 dedicato agli inserzionisti intenzionati ad aumentare le vendite dei loro prodotti. Lo scopo \u00e8 sempre lo stesso, come si pu\u00f2 facilmente immaginare: destinare le inserzioni a tutti coloro che potrebbero essere interessati a un acquisto. La parola d&#8217;ordine \u00e8, ancora una volta, <strong>targettizzazione<\/strong>.<\/p>\n<p>Nel momento in cui in una campagna Shopping viene attivata la pubblicazione anche nella rete dei <strong>partner di ricerca di Google<\/strong>, infatti, si ha l&#8217;opportunit\u00e0 di entrare in contatto con quegli utenti che sono alla ricerca di siti ecommerce o di vendita al dettaglio. In altre parole, gli inserzionisti riescono ad arrivare a tutti quegli utenti in target che stanno &#8220;al di fuori&#8221; di google.it o di Google Shopping.<\/p>\n<p>AdSense for Shopping inizialmente \u00e8 stato <strong>limitato a un gruppo di rivenditori<\/strong> ristretto, ma nel giro di breve tempo la cerchia verr\u00e0 progressivamente allargata.<\/p>\n<p>Ma come e dove vengono visualizzati i prodotti? L&#8217;elenco di prodotti (con immagine, nome, prezzo e link al sito del venditore) viene visualizzato accanto a contenuti rilevanti contestuali alle ricerche effettuate dagli utenti su google.it. Insomma, l&#8217;obiettivo \u00e8 quello di far s\u00ec che gli inserzionisti possano posizionare degli annunci pertinenti, corredati da una <strong>scheda prodotto<\/strong>, sulla scia di quanto accade gi\u00e0 su google.it o nei siti ecommerce.<\/p>\n<p>Risulta evidente che tra le potenzialit\u00e0 messe a disposizione da AdSense for Shopping vi sia anche quella di permettere agli inserzionisti di estendere in misura significativa l&#8217;<strong>offerta dei prodotti<\/strong>: tenendo in considerazione che su Google Shopping sono pi\u00f9 di un miliardo i prodotti a disposizione, non \u00e8 difficile provare a immaginare quanto l&#8217;esperienza degli utenti possa essere migliorata, attraverso l&#8217;esposizione e la diffusione di annunci di prodotti che hanno a che fare direttamente con i siti visitati.<\/p>\n<p>Occorre sottolineare che le campagne Shopping, secondo le <strong>impostazioni predefinite<\/strong>, mostrano le inserzioni pubblicitarie sulla rete di ricerca di Google: chi intende pubblicarle anche sui siti dei partner di ricerca deve scegliere la funzionalit\u00e0 settandola manualmente. Stando a quel che riferisce Google, il punteggio di qualit\u00e0 non risulta influenzato dalla scelta o meno di inserire nei partner di ricerca il prodotto.<\/p>\n<p>In concreto, il vantaggio pi\u00f9 evidente che deriva dall&#8217;uso di Google AdSense for Shopping per un publisher dovrebbe essere la <strong>monetizzazione totale del traffico<\/strong>, incluso quello in arrivo da smartphone e tablet. Essendo questo strumento in grado di adattarsi a ogni dispositivo, infatti, anche il traffico che non genera conversioni pu\u00f2 essere capitalizzato. Merita di essere ribadito, inoltre, il miglioramento complessivo dell&#8217;<strong>esperienza degli utenti<\/strong>, tramite la presenza di annunci di prodotti completi. Nel momento in cui un utente trova con facilit\u00e0 quel di cui ha bisogno \u00e8 ovviamente pi\u00f9 motivato a tornare sul sito. <\/p>\n<p>Chi intende monetizzare il proprio sito e usufruire di AdSense for Shopping pu\u00f2 entrare in contatto direttamente con Google compilando il <strong>modulo di registrazione<\/strong> apposito disponibile su Centro Assistenza nella sezione dedicata ad <a href=\"https:\/\/support.google.com\/adsense\/answer\/6078274?hl=it\" title=\"Assistenza AdSense for Shopping\" target=\"_blank\" rel=\"noopener noreferrer\">Adsense for Shopping<\/a>.<\/p>\n<p>Al momento, i risultati e gli effetti di tale novit\u00e0 sembrano essere pi\u00f9 che positivi: non resta da fare altro che aspettare che questo strumento venga esteso a una platea notevolmente pi\u00f9 ampia per verificarne l&#8217;effettiva utilit\u00e0, e soprattutto per valutare se esistano eventuali controindicazioni ed &#8220;effetti collaterali&#8221; non previsti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da qualche settimana le campagne Shopping su Google sono caratterizzate da una novit\u00e0 piuttosto rilevante: si tratta di <strong>Google AdSense for Shopping<\/strong>, un nuovo prodotto che \u00e8 dedicato agli inserzionisti intenzionati ad aumentare le vendite dei loro prodotti.<\/p>\n","protected":false},"author":4,"featured_media":19764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,212,273,84],"class_list":["post-19677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-google-adsense","tag-adwords","tag-vendite-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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