{"id":19846,"date":"2014-10-25T10:10:45","date_gmt":"2014-10-25T08:10:45","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19846"},"modified":"2023-02-27T14:32:18","modified_gmt":"2023-02-27T14:32:18","slug":"content-is-king-social-media","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/content-is-king-social-media\/","title":{"rendered":"Content is king: i 4 punti essenziali nei Social Media"},"content":{"rendered":"

Ieri, mentre preparavo le slide per un corso di formazione, mi sono trovata a sintetizzare nuovamente il concetto: “cosa sono i Social Media<\/strong>“? Spesso ci dimentichiamo di tornare alle origini, ricordarci come e perch\u00e9 \u00e8 giusto comunicare in sui Social Media e, pi\u00f9 in generale, all’interno del web.<\/p>\n

Wikipedia restituisce una descrizione perfetta di cosa sono i Social Media che ti riporto in quattro step e sui quali voglio farti ragionare:<\/p>\n

Social Media \u00e8 un termine generico che indica tecnologie online che le persone adottano per condividere contenuti testuali<\/strong>, immagini<\/strong>, video<\/strong> e audio<\/strong>.<\/cite>
\nPrimo punto:<\/strong> condivisione di contenuti di diverso tipo. Tu hai scelto il tuo contenuto? Qual \u00e8 il modo corretto per comunicare<\/strong> chi sei e cosa offri al tuo target?<\/p>\n

I\u00a0Social Media\u00a0rappresentano quindi un cambiamento nel modo in cui la gente apprende, legge e condivide informazioni e contenuti. In essi si verifica una fusione tra\u00a0sociologia e\u00a0tecnologia,\u00a0che trasforma il\u00a0monologo<\/strong>\u00a0(da uno a molti) in\u00a0dialogo<\/strong>\u00a0(da molti a molti).<\/cite>
\nSecondo punto:<\/strong> non sei pi\u00f9 all\u2019epoca della TV o della radio in cui potevi solo accettare passivamente quello che qualcuno aveva deciso di dirti o farti vedere. Oggi sei tu a comunicare quindi concentrati: \u2018vomiti\u2019 solo contenuti in una direzione o sei realmente propenso anche ad ascoltare? Se sui Social \u00e8 necessario instaurare un dialogo<\/strong> \u00e8 molto pi\u00f9 importate porsi in atteggiamento di ascolto. Cosa vorrebbe il tuo target? Cosa invece tu gli stai dando? Analizzi i loro interessi?<\/p>\n

Nei Social Media ha luogo una democratizzazione dell’informazione<\/strong> che trasforma le persone da fruitori di contenuti a editori. I Social Media vengono definiti anche user-generated content<\/em> (UGC).<\/cite>
\nTerzo punto:<\/strong> “democrazia della comunicazione”<\/em> \u00e8 una definizione che amo. Ognuno di noi crea e condivide<\/strong> contenuti. Ognuno pu\u00f2 dire ci\u00f2 che pensa (con garbo, educazione e stile) e dare valore. Tu che valore stai dando alla Rete?<\/p>\n

I Social Media sono diventati molto popolari perch\u00e9 permettono alle persone di utilizzare\u00a0il web per stabilire relazioni<\/strong> di tipo personale o lavorativo.<\/cite>
\nQuarto punto:<\/strong> attraverso i contenuti innesco piccole scintille. L\u2019interesse si trasforma in relazione con l\u2019utente<\/strong>, con il mio pubblico. Attento che non sto parlando di utente privato o azienda. Tu, come persona che comunica, crei relazioni?<\/p>\n

Content is king: riepiloghiamo i 4 punti essenziali<\/h2>\n

I Social Media possono essere quindi sintetizzati in questi quattro punti (scriviteli, ricordali e non dimenticarli mai):<\/p>\n

    \n
  1. Creazione (di contenuti)<\/li>\n
  2. Condivisione (di contenuti)<\/li>\n
  3. Dialogo (sui contenuti)<\/li>\n
  4. Relazione (attraverso i contenuti)<\/li>\n<\/ol>\n

    Lo sai, no? Content is king!<\/strong> Quante volte lo avrai letto e quante me lo sentirai dire. Contenuti di valore, strategici, interessanti che muovono il tuo pubblico e lo fanno diventare attivo. Pensa a quanti contenuti quindi, grazie anche al tuo apporto, girano in Rete. Hai mai pensato che qualsiasi contenuto tu pubblichi puoi fare la differenza?<\/p>\n

    \u201cNessuno sa tutto, tutti sanno qualcosa, la conoscenza sta nell\u2019umanit\u00e0\u201d<\/cite><\/p>\n

    Buone condivisioni e soprattutto, buone condivisioni di qualit\u00e0<\/strong>!
    \nRosa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Ieri, mentre preparavo le slide per un corso di formazione, mi sono trovata a sintetizzare nuovamente il concetto: “cosa sono i Social Media<\/strong>“? Spesso ci dimentichiamo di tornare alle origini, ricordarci come e perch\u00e9 \u00e8 giusto comunicare in sui Social Media…<\/p>\n","protected":false},"author":4,"featured_media":19892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[205,206,35],"class_list":["post-19846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicazione","tag-contenuti","tag-social"],"yoast_head":"\nContent is King: 4 punti essenziali nei Social Media - blog.artera.net<\/title>\n<meta name=\"description\" content=\"I Social Media possono essere sintetizzati in questi quattro punti: creazione, condivisione, dialogo, relazione. 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