{"id":19849,"date":"2014-11-01T10:04:52","date_gmt":"2014-11-01T10:04:52","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19849"},"modified":"2023-02-27T14:32:14","modified_gmt":"2023-02-27T14:32:14","slug":"a-me-i-social-non-interessano","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/a-me-i-social-non-interessano\/","title":{"rendered":"A me i social non interessano …lavi a mano o in lavatrice?"},"content":{"rendered":"

Questo \u00e8 un post un po’ polemico rivolto a coloro che continuano a insistere sull\u2019inutilit\u00e0 della comunicazione attraverso i social<\/strong>. La scorsa settimana e in altri post ho cercato di trasferire il perch\u00e9 \u00e8 importante essere sui social media e il perch\u00e9 si pu\u00f2 decidere di non esserci. Ho scritto “decidere”, questo implica necessariamente una scelta che puoi fare solo se hai i parametri corretti.<\/p>\n

Rifiutare un modello di comunicazione innovativo<\/strong> solo perch\u00e9 diverso \u00e8 sintomo di chiusura verso il futuro o le nuove possibilit\u00e0 che potresti cogliere.<\/p>\n

Lavi a mano o in lavatrice?<\/h2>\n

Ecco, questa \u00e8 la mia risposta quando mi sento dire “A me i social non interessano”<\/em>. “Lavi a mano o in lavatrice?”<\/em> \u00e8 un ottimo modo, a mio avviso, per trasferire in maniera chiara e precisa il concetto.<\/p>\n

\"lavandaie\"<\/p>\n

Una volta esistevano le lavandaie<\/strong>, andavano al lavatoio o al fiume a lavare i panni. Mia mamma mi racconta di mani anchilosate e ghiacciate in inverno, ma nonostante tutto quella era l\u2019unica via. Nel tempo le cose son migliorate e negli anni \u201960 arriva la grande rivoluzione: la lavatrice<\/strong>.<\/p>\n

Quante donne inizialmente non hanno accettato di buon grado questa innovazione perch\u00e9 “lavare a mano era meglio che affidarsi a una macchina”<\/em>. Intanto chi invece aveva percepito la reale potenza di questa novit\u00e0 iniziava ad utilizzarla. Le pi\u00f9 scettiche continuavano a rompersi la schiena al fiume, le altre avevano del tempo libero<\/strong>. Perch\u00e9 la lavatrice non ha restituito un semplice nuovo modo di lavare i panni, ma ha regalato del tempo. Tempo da investire come meglio ieri credevano.<\/p>\n

Rifiuti nuove opportunit\u00e0 o le accogli?<\/h2>\n

Ecco lo step successivo. Chi rifiuta a priori la rivoluzione dei Social Media, senza conoscerne pregi e difetti, a mio avviso \u00e8 un po\u2019 come quelle donne che titubanti verso i cambiamenti arrivavano addirittura criticare la tecnologia<\/strong> perch\u00e9 una macchina non avrebbe mai potuto sostituire la qualit\u00e0 manuale di un uomo.<\/p>\n

Chi ti dice e che i Social Media siano “il male\u00a0assoluto”<\/em>? E ancora: dietro ad ogni account, fan page, gruppo chi c\u2019\u00e8? Una macchina o una persona? Su cosa stai erroneamente concentrando la tua attenzione? Rispondo io: su qualcosa che non conosci, che \u00e8 diverso e quindi mette timore. Non sto dicendo che esistono utenti o aziende che utilizzano i Social Media in maniera a dir poco imbarazzante, ma prima di rifiutare la lavatrice, pensa a quanto ti stai perdendo.<\/p>\n

I Social Media se usati correttamente e con intenti di dialogo e valore<\/strong>, permettono di potenziare le tue possibilit\u00e0 personali e professionali. Tutto sta nel capire come agire, come usarli e anche come potersi difendere da chi invece li usa nella maniera sbagliata.<\/p>\n

I Social Media sono come la vita, per questo non ha pi\u00f9 senso dividere vita reale o virtuale. Tu conosci e hai conosciuto persone grazie alla tua vita quotidiana nel tuo paese, nel tuo ambiente lavorativo, nel tuo ufficio, ma puoi benissimo conoscere e incontrare nuove persone di grande valore grazie ai social. La differenza? Che magari abitano a Palermo e tu sei di Como, cos\u00ec come \u00e8 successo a me. Se fossi andata avanti a “lavare a mano” sicuramente non avrei potuto ricevere occasioni professionali<\/strong> e personali grandiose.<\/p>\n

Io ringrazio chi ha inventato la lavatrice e i social continuando quotidianamente a creare valore in rete. Tu continui a lavare a mano o passi finalmente alla lavatrice?
\nRosa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Questo \u00e8 un post un po’ polemico rivolto a coloro che continuano a insistere sull\u2019inutilit\u00e0 della comunicazione attraverso i social<\/strong>. È importante essere sui social, ma si pu\u00f2 anche decidere di non esserci, se si hanno i parametri per scegliere.<\/p>\n","protected":false},"author":4,"featured_media":19996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[205,277,35],"class_list":["post-19849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicazione","tag-nuove-tecnologie","tag-social"],"yoast_head":"\nA me i Social non interessano! - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Lavi a mano o in lavatrice? Rispondo cos\u00ec a coloro che a priori mi dicono che i Social Media non sono di loro interesse. 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