{"id":22612,"date":"2015-01-14T10:08:10","date_gmt":"2015-01-14T09:08:10","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=22612"},"modified":"2023-02-27T14:30:50","modified_gmt":"2023-02-27T14:30:50","slug":"facebook-places-cosa-cambia-per-il-web-marketing","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/facebook-places-cosa-cambia-per-il-web-marketing\/","title":{"rendered":"Facebook Places: cosa cambia per il web marketing?"},"content":{"rendered":"<p>Da qualche settimana, <strong>Facebook Places<\/strong> ha subito un restyling piuttosto evidente, pur non essendo stato annunciato in via ufficiale tramite i canali del social network. Si tratta di una revisione di diversi aspetti estetici, con un&#8217;immagine di copertina all&#8217;interno della quale \u00e8 presente il <strong>form di ricerca<\/strong> e una breve <strong>lista delle attivit\u00e0<\/strong> di cui si pu\u00f2 usufruire nel posto in cui ci si trova (o, per usare il gergo tecnico, si \u00e8 geolocalizzati). Tra l&#8217;altro, con la funzione <em>&#8220;Scopri altri luoghi&#8221;<\/em>, gli utenti hanno la possibilit\u00e0 di esplorare una serie di luoghi distinti a seconda dello Stato di appartenenza.<\/p>\n<p>Ma come si traducono queste novit\u00e0 dal punto di vista del web marketing? Si tratta, semplicemente, dell&#8217;ennesima dimostrazione di come il social di Zuckerberg stia puntando sempre di pi\u00f9 in direzione della <strong>geolocalizzazione<\/strong>, che viene identificata dagli analisti come uno dei punti di forza &#8211; se non addirittura delle leve &#8211; per il prossimo anno nell&#8217;ambito del marketing. Facebook, in sostanza, vuole mettere a frutto la gigantesca quantit\u00e0 di informazioni di cui dispone, e non si va molto lontano dal vero se si sostiene che la sua intenzione \u00e8 quella di andare ad affiancare &#8211; e probabilmente prendere il posto di &#8211; servizi come Yelp o TripAdvisor che si fondano sulla pubblicit\u00e0 delle attivit\u00e0 commerciali e delle attivit\u00e0 turistiche e delle <strong>recensioni<\/strong> a esse dedicate. <\/p>\n<p>Il web marketing, dunque, nei prossimi mesi dovr\u00e0 fare i conti con questi possibili sviluppi: la peculiare dimensione social di Facebook giorno dopo giorno si fonde e si mescola sempre di pi\u00f9 con la sua anima commerciale. Anche per questo motivo, la piattaforma in un futuro non molto lontano sar\u00e0 un punto di riferimento per tutti gli utenti che vogliono conoscere ristoranti, bar, alberghi, ma anche farmacie, negozi, supermercati e tutte le altre attivit\u00e0 presenti nei luoghi in cui si trovano. E, ovviamente, tutto dipende dall&#8217;incremento dell&#8217;utilizzo dei <strong>dispositivi mobili<\/strong>. <\/p>\n<p>Gi\u00e0, ma questa funzione non \u00e8 svolta da Google? In realt\u00e0 no, nel senso che il motore di ricerca di Mountain View offre s\u00ec risposte e suggerimenti, ma si tratta di risposte e suggerimenti che sono &#8211; per cos\u00ec dire &#8211; &#8220;asettici&#8221;: in altre parole, solo con Facebook si pu\u00f2 sapere quali sono le <strong>attivit\u00e0 commerciali preferite dai nostri amici<\/strong>. E le aziende che vogliono sfruttare il marketing attraverso internet non possono non prendere in considerazione questi particolari. Google non conosce i nostri amici n\u00e9 le persone con cui intratteniamo rapporti e relazioni (e non li conoscer\u00e0 finch\u00e9 non prender\u00e0 piede Google+); Facebook, invece, s\u00ec, e di conseguenza sa anche cosa hanno fatto e dove sono state queste persone. <\/p>\n<p>Non \u00e8 un caso, quindi, che in tempi recenti Facebook abbia inglobato <strong>Instagram<\/strong>, che fa della geolocalizzazione delle foto uno dei suoi punti di forza, mentre attraverso <strong>OpenTable<\/strong> gli utenti hanno la possibilit\u00e0 di prenotare tramite Facebook un posto al ristorante. Ecco che, ancora una volta, il social statunitense si trova a dettare l&#8217;agenda e a indicare la via, il percorso che tutte le aziende dovranno seguire per stare al passo e per non perdere occasioni importanti. Ed \u00e8 probabile che tali occasioni siano perfette soprattutto per le realt\u00e0 di piccole dimensioni, che fondano una buona parte del proprio successo pi\u00f9 sul passaparola che non su campagne di pubblicit\u00e0 estese.<\/p>\n<p>Insomma, nel momento in cui un colosso come Facebook apre la strada della geolocalizzazione, \u00e8 chiaro che il futuro del marketing andr\u00e0 anche &#8211; o soprattutto &#8211; in quella direzione: ed \u00e8 un percorso di cui non si pu\u00f2 non prendere atto. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da qualche settimana, <strong>Facebook Places<\/strong> ha subito un restyling piuttosto evidente, pur non essendo stato annunciato in via ufficiale tramite i canali del social network. Si tratta di una revisione di diversi aspetti estetici&#8230;<\/p>\n","protected":false},"author":4,"featured_media":23009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[61,99,325,35],"class_list":["post-22612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-geolocalizzazione","tag-recensioni","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Places: cosa cambia? - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Facebook Places ha subito un restyling piuttosto evidente, pur non essendo stato annunciato in via ufficiale tramite i canali del social...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/facebook-places-cosa-cambia-per-il-web-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Places: cosa cambia? 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