{"id":22727,"date":"2014-12-22T10:28:05","date_gmt":"2014-12-22T09:28:05","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=22727"},"modified":"2023-02-27T14:30:58","modified_gmt":"2023-02-27T14:30:58","slug":"il-natale-su-pinterest-strategie-e-consigli-per-la-visibilita","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/il-natale-su-pinterest-strategie-e-consigli-per-la-visibilita\/","title":{"rendered":"Il Natale \u00e8 su Pinterest: strategie e consigli per la tua visibilit\u00e0"},"content":{"rendered":"<p>Per me Pinterest \u00e8 da sempre sinonimo di relax e nel periodo festivo regala sempre tantissime sorprese.\u00a0Non solo \u00e8 possibile <a title=\"Auguri originali, personalizzati e via email con Pinterest\" href=\"https:\/\/www.artera.net\/it\/blog\/social-network\/auguri-personalizzati-via-email-con-pinterest\" target=\"_blank\" rel=\"noopener noreferrer\">inviare auguri personalizzati<\/a> ai tuoi contatti, ma l\u2019<strong>organizzazione delle tue board<\/strong> pu\u00f2 diventare un momento veramente strategico.<\/p>\n<p>\u00c8 Pinterest stesso che ci viene in aiuto in questo periodo. Se negli ultimi giorni sei entrato nel tuo profilo, avrai trovato il suggerimento di <strong>creare una bacheca a tema<\/strong>. Cliccando sul tasto potrai creare la tua personale bacheca natalizia con i pin che ami.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/12\/Pinterest-1-e1419214656904.png\" alt=\"Pinterest 1\" width=\"792\" height=\"227\" class=\"aligncenter size-full wp-image-22729\" \/><\/p>\n<p>Ti baster\u00e0 poi digitare le chiavi di ricerca che pi\u00f9 ti piacciono per trovare pin, board o utenti che propongono immagini e contenuti adatti a quello che stai cercando.<\/p>\n<h2>La nuova barra di ricerca di Pinterest<\/h2>\n<p>La nuova <strong>barra di ricerca di Pinterest<\/strong> funziona con tag: puoi infatti inserire pi\u00f9 termini per poter scovare il pin pi\u00f9 adatto a te. Inoltre prevede un men\u00f9 con termini, utenti e pin suggeriti. Ad esempio, se inizierai a scrivere <em>&#8220;christma&#8221;<\/em> vedrai subito comparire un elenco come questo.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22730\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/12\/Pinterest-2A-1024x518.jpg\" alt=\"Pinterest 2A\" width=\"625\" height=\"316\" \/><\/p>\n<p>Una volta definita la parola <em>&#8220;christmas&#8221;<\/em> sar\u00e0 Pinterest stesso a suggerirti nuovi tag tra i pi\u00f9 utilizzati che ti permetteranno di specificare la ricerca.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22731\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/12\/Pinterest-2-1024x459.png\" alt=\"Pinterest 2\" width=\"625\" height=\"280\" \/><\/p>\n<h2>Usa la tua bord natalizia in modo strategico<\/h2>\n<p>Conosciamo quale sia la <a title=\"La vera essenza di Pinterest\" href=\"https:\/\/www.artera.net\/it\/blog\/social-network\/la-vera-essenza-di-pinterest\" target=\"_blank\" rel=\"noopener noreferrer\">vera essenza di Pinterest<\/a> e quale spinta potrebbe dare anche al tuo business, soprattutto se vendi prodotti o se, addirittura hai un ecommerce. Come quindi posizionare in maniera strategica questi pin e queste board? Molto semplice:<\/p>\n<ul>\n<li><strong>Compila correttamente i pin<\/strong>, non dimenticare il link diretto alla tua pagina\/prodotto, <a title=\"Il pin perfetto\" href=\"https:\/\/www.artera.net\/it\/blog\/social-network\/il-pin-perfetto\" target=\"_blank\" rel=\"noopener noreferrer\">la descrizione e l\u2019hashtag<\/a>. \u00c8 raro che un utente arrivi al tuo profilo selezionando il tuo nome o guardando la tua bacheca, ci arriver\u00e0 attraverso il pin che avr\u00e0 scovato nella ricerca. Permetti di essere ricercato!<\/li>\n<li><strong>Usa i product pin<\/strong>, che sono <a href=\"https:\/\/business.pinterest.com\/en\/rich-pins\" target=\"_blank\" rel=\"noopener noreferrer\">pin particolari<\/a> attivabili nel profilo business che ampliano i contenuti legati a un pin (i miei ad esempio sono legati al blog e permettono l\u2019anteprima dello stesso).<\/li>\n<li><strong>Condividi il contenuto anche su altri social network<\/strong> (Twitter, Facebook, eccetera), integrando cos\u00ec la tua strategia e potenziandone la visibilit\u00e0.<\/li>\n<li><strong>Organizza la tua bacheca in maniera strategica<\/strong>: le board pi\u00f9 visibili sono quelle della prima riga. Posiziona l\u00ec per il periodo natalizio le board che vuoi spingere.<\/li>\n<li><strong>Interagisci!<\/strong> Oggi su Pinterest puoi farlo con pi\u00f9 facilit\u00e0: commenti, like e messaggi diretti (da non abusare, anzi da usare solo in casi particolari).<\/li>\n<li><strong>Ispira!<\/strong> Sii tu ispirazione per altri pinners. Come? Ad esempio crea una <a href=\"http:\/\/www.futurosemplice.net\/italian-top-social-media-manager-la-mappa-interattiva-pinterest\" target=\"_blank\" rel=\"noopener noreferrer\">board geolocalizzata<\/a> e condivisa in cui far <em>pinnare<\/em> altri utenti ad esempio con gli oggetti che desiderano ricevere, una sorta di <em>&#8220;board dei desideri&#8221;<\/em>.<\/li>\n<li><strong>Proponi e coinvolgi in modo furbetto!<\/strong> Se, ad esempio, vendi prodotti che possono essere trovati in tutta Italia, fai tu una board con una mappa in cui segnalare i vari punti vendita.<\/li>\n<li><strong>Usa immagini belle<\/strong>, accattivanti, interessanti (e non copiare). Su Pinterest l\u2019immagine \u00e8 tutto, ma vinci se ti differenzi. Prendi ispirazione e migliora i tuoi contenuti, ma non copiare. Non \u00e8 necessario e ogni tua strategia sarebbe vana.<\/li>\n<\/ul>\n<p>Pinterest \u00e8 veramente una grandissima occasione, ma come in tutte le attivit\u00e0 online, ci devi dedicare tempo e passione. Non farti sfuggire questa occasione e mettici il naso: ti sorprenderai dei molti risultati che otterrai!<br \/>\n<strong>Rosa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per me Pinterest \u00e8 da sempre sinonimo di relax e nel periodo festivo regala sempre tantissime sorprese.\u00a0Non solo \u00e8 possibile inviare auguri personalizzati ai tuoi contatti, ma l\u2019<strong>organizzazione delle tue board<\/strong> pu\u00f2 diventare un momento veramente strategico.<\/p>\n","protected":false},"author":4,"featured_media":22739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[205,275,35],"class_list":["post-22727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicazione","tag-pinterest","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Natale e Pinterest: strategie per la tua visibilit\u00e0 - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Pinterest regala il meglio di se durante i periodi delle feste. 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