{"id":22964,"date":"2015-01-16T10:14:46","date_gmt":"2015-01-16T09:14:46","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=22964"},"modified":"2023-02-27T14:30:49","modified_gmt":"2023-02-27T14:30:49","slug":"content-editor-scopriamo-chi-e-e-che-lavoro-fa","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/content-editor-scopriamo-chi-e-e-che-lavoro-fa\/","title":{"rendered":"Content Editor: scopriamo chi \u00e8 e che lavoro fa"},"content":{"rendered":"<p>Nel mondo della comunicazione social, la figura del <strong>content editor<\/strong>, o dello scrittore di contenuti, ha oggi un ruolo fondamentale. O, a dirla tutta, stanno diventando sempre pi\u00f9 importanti i contenuti.<\/p>\n<p>Content editor e contenuti sono il presente e il futuro della comunicazione sui media, ma non sempre c\u2019\u00e8 chiarezza su cosa voglia dire <em>\u201cscrivere un contenuto\u201d<\/em>.<\/p>\n<p>Iniziamo dalle basi: <strong>scrivere un contenuto non \u00e8 facile<\/strong>, non \u00e8 immediato e, soprattutto, non \u00e8 gratis. Sembro pedante? Lo sembro perch\u00e9 devo esserlo! Spesso, infatti, si sente dire che \u201cScrivere due parole su Facebook \u00e8 facilissimo, la mia pagina la gestisce mio cugino\u201d e invece sappiamo bene che non \u00e8 cos\u00ec. Per scrivere dei contenuti sui social media ci vuole una strategia, un piano editoriale studiato nei minimi dettagli e una timeline ben definita.<\/p>\n<p>Dopo aver messo in chiaro questo punto fondamentale, vi annoier\u00f2 e forse vi spaventer\u00f2 anche un pochino con un dato tecnico dal quale \u00e8 fondamentale partire: chi legge i vostri contenuti <strong>raramente legge pi\u00f9 del 10%<\/strong> di quello che scrivete. S\u00ec, avete letto bene: il 10%.<\/p>\n<p>Non \u00e8 il caso di andare nel panico, questo dato affligge voi come tutti; semplicemente questo \u00e8 il momento di dire a vostro cugino che gli volete bene, ma che state pensando di <strong>assumere un professionista<\/strong> per scrivere i contenuti dei vostri social.<\/p>\n<p>Ora che avete al vostro fianco un content editor, potrete definire la vostra strategia editoriale. Questa \u00e8 la mia ricetta: unicit\u00e0 e immediatezza trasmesse da una comunicazione chiara, semplice ed efficace. Riflettete sul vostro <strong>valore aggiunto<\/strong>, sul vostro messaggio, su cosa potete offrire voi che non possono dare i vostri competitor.<\/p>\n<p>Gi\u00e0, i <strong>competitor<\/strong>. Vostro cugino vi avr\u00e0 detto sicuramente: \u201cGuarda che il tuo rivale sta facendo cos\u00ec, facciamolo anche noi!\u201d. Diamo a Cesare quel che \u00e8 di Cesare: l\u2019idea di vostro cugino non \u00e8 sbagliata del tutto, ma si tratta del passo successivo: ricordatevi sempre che se non sapete esprimere quello che rende unici voi, non lo scoprirete osservando gli altri.<\/p>\n<p>Ora mi sar\u00f2 sicuramente fatta odiare da vostro cugino, ma sono sicura che queste prime informazioni sul mondo della comunicazione vi avranno incuriosito e spinto, perlomeno, a chiedere una prima consulenza ad un professionista del settore.<\/p>\n<p>A questo punto entra in gioco il <strong>piano editoriale<\/strong>, ovvero un planning accurato in cui si definiscono gli obiettivi e si valutano tempistiche, target a cui ci si rivolge e social media da utilizzare, ma questo sar\u00e0 un argomento che tratteremo pi\u00f9 avanti.<\/p>\n<p>Spero di avervi aiutato a fare un po\u2019 pi\u00f9 di chiarezza sul mondo del content e, salutando calorosamente vostro cugino, vi do appuntamento al prossimo post!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nel mondo della comunicazione social, la figura del <strong>content editor<\/strong>, o dello scrittore di contenuti, ha oggi un ruolo fondamentale. O, a dirla tutta, stanno diventando sempre pi\u00f9 importanti i contenuti.<\/p>\n","protected":false},"author":4,"featured_media":22979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[123,206,293],"class_list":["post-22964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-blog","tag-contenuti","tag-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Content Editor: scopriamo chi \u00e8 e che lavoro fa - Artera<\/title>\n<meta name=\"description\" content=\"Nel mondo della comunicazione social, la figura del content editor, o dello scrittore di contenuti, ha oggi un ruolo fondamentale... quale?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/content-editor-scopriamo-chi-e-e-che-lavoro-fa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Content Editor: scopriamo chi \u00e8 e che lavoro fa - Artera\" \/>\n<meta property=\"og:description\" content=\"Nel mondo della comunicazione social, la figura del content editor, o dello scrittore di contenuti, ha oggi un ruolo fondamentale... quale?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/content-editor-scopriamo-chi-e-e-che-lavoro-fa\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-16T09:14:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:30:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/01\/content-editor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/content-editor-scopriamo-chi-e-e-che-lavoro-fa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/content-editor-scopriamo-chi-e-e-che-lavoro-fa\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Content Editor: scopriamo chi \u00e8 e che lavoro fa\",\"datePublished\":\"2015-01-16T09:14:46+00:00\",\"dateModified\":\"2023-02-27T14:30:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/content-editor-scopriamo-chi-e-e-che-lavoro-fa\\\/\"},\"wordCount\":434,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/content-editor-scopriamo-chi-e-e-che-lavoro-fa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/content-editor.jpg\",\"keywords\":[\"blog\",\"contenuti\",\"copywriting\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/content-editor-scopriamo-chi-e-e-che-lavoro-fa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/content-editor-scopriamo-chi-e-e-che-lavoro-fa\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/content-editor-scopriamo-chi-e-e-che-lavoro-fa\\\/\",\"name\":\"\u2022 Content Editor: scopriamo chi \u00e8 e che lavoro fa - 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