{"id":23038,"date":"2015-02-25T10:08:47","date_gmt":"2015-02-25T09:08:47","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23038"},"modified":"2023-02-27T14:29:43","modified_gmt":"2023-02-27T14:29:43","slug":"perche-conviene-investire-nelle-campagne-pay-per-click","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/perche-conviene-investire-nelle-campagne-pay-per-click\/","title":{"rendered":"Perch\u00e9 conviene investire nelle campagne pay per click"},"content":{"rendered":"<p>Investire nelle <strong>campagne pay per click<\/strong> \u00e8 una scelta vincente per tutti i business che vogliono farsi conoscere sul web o espandersi attraverso la rete. Le ragioni sono molte, al di l\u00e0 del fatto che siano tante le ricerche che mettono in evidenza la capacit\u00e0 del pay per click di garantire alle aziende dei guadagni reali. <\/p>\n<p>Un aspetto da tenere in considerazione, per esempio, \u00e8 che con questo tipo di campagne si ha la possibilit\u00e0 di impostare &#8211; e quindi di tenere sempre sotto controllo &#8211; il <strong>budget<\/strong>: cos\u00ec facendo, si riesce a monitorare l&#8217;insieme dei costi sostenuti, con il vantaggio che il budget non \u00e8 fisso e immutabile, ma flessibile. Di conseguenza, esso pu\u00f2 essere <strong>modificato, aumentato o diminuito<\/strong> in qualunque momento. Risulta evidente che un budget pi\u00f9 elevato permette di arrivare a risultati pi\u00f9 consistenti, ma non bisogna commettere l&#8217;errore di ritenere che sia sufficiente avere molto denaro a disposizione per raggiungere il successo: per esempio, non serve investire molti soldi per parole chiave con una competition modesta.<\/p>\n<p>Un altro motivo per cui investire nelle campagne pay per click \u00e8 conveniente va individuato nella caratteristica principale di questo tipo di campagne, e cio\u00e8 che l&#8217;azienda paga unicamente nel caso in cui &#8211; e nel momento in cui &#8211; l&#8217;annuncio viene cliccato dalle persone che sono interessate ad esso. Da questo punto di vista, il pay per click si rivela al tempo stesso istantaneo e facile, in quanto mette a disposizione di chi investe tutte le indicazioni e tutte le informazioni di cui ha bisogno per valutare la consistenza e gli <strong>effetti dell&#8217;investimento<\/strong> che ha sostenuto.<\/p>\n<p>C&#8217;\u00e8 poi un terzo elemento che non pu\u00f2 essere sottovalutato, e che ha a che fare proprio con l&#8217;insieme di informazioni che una campagna fondata sui click permette di ottenere. Per esempio, i dati ricavati dalle campagne pay per click possono offrire a un SEO gli strumenti che gli servono per <strong>identificare le parole chiave<\/strong> su cui impostare la propria strategia SEO con la massima semplicit\u00e0.<\/p>\n<p>Un ulteriore motivo di analisi \u00e8 costituito dall&#8217;importanza del pubblico di riferimento: con una campagna pay per click studiata in maniera adeguata, si pu\u00f2 arrivare al <strong>target<\/strong> giusto nel posto giusto e nel momento giusto. Tra l&#8217;altro una campagna di questo tipo, a differenza di quel che accade con la ricerca organica, permette di visualizzare i risultati velocemente; se \u00e8 vero che nel lungo termine \u00e8 forse preferibile la ricerca organica, sul breve e sul medio periodo \u00e8 la campagna pay per click quella che deve essere preferita, perch\u00e9 offre l&#8217;opportunit\u00e0 di giungere a risultati immediati in caso di necessit\u00e0. <\/p>\n<p>Per tutti questi motivi le <strong>campagne pay per click<\/strong> meritano di essere valutate con attenzione da qualsiasi azienda o marchio, di qualunque dimensione: anche solo una piccola parte del budget a disposizione dovrebbe essere affidato alla <strong>pubblicit\u00e0 online<\/strong> relativa a questo tipo di proposta, soprattutto in un contesto economico come quello attuale in cui la competizione per la visibilit\u00e0 nei risultati di ricerca \u00e8 a dir poco feroce. <\/p>\n<p>Insomma, tutti i brand, piccoli o grandi che siano, devono valorizzare il pi\u00f9 possibile la propria <strong>presenza e forza in rete<\/strong> e accanto alla SEO il pay per click \u00e8 quel che ci vuole per ottenere visibilit\u00e0. I vantaggi e i benefici che se ne possono ricavare sono molteplici e tutti gli sforzi profusi nello studio e nell&#8217;attuazione di una strategia di market vincente saranno ripagati nel giro di pochissimo tempo. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investire nelle <strong>campagne pay per click<\/strong> \u00e8 una scelta vincente per tutti i business che vogliono farsi conoscere sul web o espandersi attraverso la rete. Le ragioni sono molte, al di l\u00e0 del fatto che siano tante le ricerche che mettono in evidenza&#8230;<\/p>\n","protected":false},"author":4,"featured_media":23635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,273,377,318],"class_list":["post-23038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-adwords","tag-ppc","tag-target"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conviene investire in campagne Pay Per Click? - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Investire in campagne pay per click \u00e8 una scelta vincente per tutti i business che vogliono farsi conoscere sul web o espandersi online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/perche-conviene-investire-nelle-campagne-pay-per-click\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conviene investire in campagne Pay Per Click? - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Investire in campagne pay per click \u00e8 una scelta vincente per tutti i business che vogliono farsi conoscere sul web o espandersi online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/perche-conviene-investire-nelle-campagne-pay-per-click\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-25T09:08:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:29:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/02\/pay-per-click.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/perche-conviene-investire-nelle-campagne-pay-per-click\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/perche-conviene-investire-nelle-campagne-pay-per-click\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Perch\u00e9 conviene investire nelle campagne pay per click\",\"datePublished\":\"2015-02-25T09:08:47+00:00\",\"dateModified\":\"2023-02-27T14:29:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/perche-conviene-investire-nelle-campagne-pay-per-click\\\/\"},\"wordCount\":580,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/perche-conviene-investire-nelle-campagne-pay-per-click\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/pay-per-click.jpg\",\"keywords\":[\"advertising\",\"Google AdWords\",\"PPC\",\"target\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/perche-conviene-investire-nelle-campagne-pay-per-click\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/perche-conviene-investire-nelle-campagne-pay-per-click\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/perche-conviene-investire-nelle-campagne-pay-per-click\\\/\",\"name\":\"Conviene investire in campagne Pay Per Click? 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