{"id":23176,"date":"2015-02-03T10:03:30","date_gmt":"2015-02-03T09:03:30","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23176"},"modified":"2023-02-27T14:30:18","modified_gmt":"2023-02-27T14:30:18","slug":"top-10-bugie-e-verita-seo-2015-2","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/top-10-bugie-e-verita-seo-2015-2\/","title":{"rendered":"Top 10 delle bugie e verit\u00e0 SEO del 2015 (2)"},"content":{"rendered":"<p>Nel precedente post, abbiamo scoperto insieme le <a href=\"https:\/\/www.artera.net\/it\/blog\/seo\/top-10-verita-e-bugie-seo-2015-1\" title=\"Top 10 delle verit\u00e0 e bugie SEO del 2015 (1)\">5 bugie SEO<\/a> a cui non devi credere a partire da questo nuovo anno. Per quante falsit\u00e0 esistano sull&#8217;<strong>ottimizzazione SEO<\/strong>, esistono anche altrettante verit\u00e0 che non sempre vengono recepite o ritenute veritiere. Per questo motivo, di seguito ti elenco le <strong>5 verit\u00e0 SEO<\/strong> a cui non puoi rinunciare e a cui devi pensare anche quando il professionista che ti segue \u00e8 di diverso avviso.<\/p>\n<h2>Le 5 verit\u00e0 SEO da custodire nel 2015<\/h2>\n<h3>1. La SEO \u00e8 contenuti e social \u2013 VERO<\/h3>\n<p>Lungi da coloro che sostengono che la SEO sia stata sostituita dal content marketing o dai social network. La SEO \u00e8 una pratica composita, che non pu\u00f2 fare a meno dei segnali che giungono dai social media e del <strong>content marketing di qualit\u00e0<\/strong>. Largo dunque alle pianificazioni di contenuti e alla gestione sensata e mirata dei social network, senza per\u00f2 pretendere che i segnali dei social media impattino direttamente sulle classifiche di ricerca.<\/p>\n<h3>2. La SEO richiede investimenti, anche pubblicitari \u2013 VERO<\/h3>\n<p>La SEO non \u00e8 nulla se viene privata degli investimenti in web advertising e nell&#8217;acquisizione di <strong>link di qualit\u00e0<\/strong>. L&#8217;aumento di budget in questi due ambiti \u00e8 necessaria perch\u00e9 il mercato \u00e8 sempre pi\u00f9 competitivo e anche perch\u00e9 individuare e promuovere dei buoni link al tuo sito \u00e8 sempre pi\u00f9 difficile. Bisogna quindi prevedere un aumento dei costi in Google AdWords, in Facebook e in tutte le piattaforme, anche social, che consentono annunci sponsorizzati indirizzati a target specifici.<\/p>\n<h3>3. La SEO \u00e8 utente-centrica \u2013 VERO<\/h3>\n<p>L\u2019ottimizzazione SEO \u00e8 vana\u00a0se non pensata per rendere l\u2019esperienza utente sempre pi\u00f9 <strong>completa e coinvolgente<\/strong>. Google vuole ottimizzare la <em>user experience<\/em> per convincere gli utenti a usare sempre pi\u00f9 spesso i propri servizi. Siti che rispondono a questa esigenze vengono quindi avvantaggiati nelle classifiche dei risultati. Il SEO deve quindi essere capace di comprendere tematiche relative a <strong>grafica, usabilit\u00e0, sicurezza<\/strong> e tanto altro, imparando a interfacciarsi con i colleghi che si occupano di queste specifiche tematiche. L&#8217;aspetto della sicurezza \u00e8 fondamentale e la scelta di Google di avvantaggiare a livello di rank i siti protetti con protocollo HTTPS ne \u00e8 la dimostrazione.<\/p>\n<h3>4. La SEO \u00e8 mobile \u2013 VERO<\/h3>\n<p>Con la diffusione dei tablet e degli smartphone, la crescita delle <strong>ricerca local<\/strong> effettuate in mobilit\u00e0 e l&#8217;incremento delle esigenze di raggiungere i business o i servizi necessari ovunque ci si trovi, la SEO ha l\u2019obbligo di guardare al mobile, a pensare agli utenti mobile e a suggerire tutte le pratiche necessarie affinch\u00e9 il sito sia <strong>responsive<\/strong> o corrisponda alle esigenze di visualizzazione e consultazione in mobilit\u00e0 in altro modo. L&#8217;ingresso in Google dell&#8217;etichetta <em>mobile-friendly<\/em> dimostra come questo aspetto debba essere curato anche dai SEO, pur non essendo ancora un vero fattore di ranking.<\/p>\n<h3>5. La SEO deve essere sperimentale \u2013 VERO<\/h3>\n<p>\u00c8 importante per un SEO non solo testare\u00a0le soluzioni tradizionali e gi\u00e0 rodate, ma anche sperimentarne di nuove. Bisogna aprirsi alle novit\u00e0, come al <strong>Knowledge Graph<\/strong> su cui Google sta investendo ingenti risorse per promuovere implementazioni importanti che muovano il settore della search verso la <strong>ricerca predittiva<\/strong> e la comprensione del linguaggio umano.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nel precedente post, abbiamo scoperto insieme le 5 bugie SEO a cui non devi credere a partire da questo nuovo anno. Per quante falsit\u00e0 esistano sull&#8217;<strong>ottimizzazione SEO<\/strong>, esistono anche altrettante verit\u00e0 che non sempre vengono recepite o ritenute veritiere.<\/p>\n","protected":false},"author":4,"featured_media":23228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[206,220,286,117,35],"class_list":["post-23176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-contenuti","tag-mobile","tag-responsive","tag-seo","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Top 10 delle bugie e verit\u00e0 SEO del 2015 (2) - Artera<\/title>\n<meta name=\"description\" content=\"Scopriamo le cinque grandi verit\u00e0 SEO che devi sempre tenere bene in mente nel corso del 2015, per un&#039;ottimizzazione SEO davvero efficace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/top-10-bugie-e-verita-seo-2015-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Top 10 delle bugie e verit\u00e0 SEO del 2015 (2) - 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