{"id":23197,"date":"2015-01-24T09:48:59","date_gmt":"2015-01-24T08:48:59","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23197"},"modified":"2023-02-27T14:30:23","modified_gmt":"2023-02-27T14:30:23","slug":"social-search-il-mix-bomba-per-il-tuo-business","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/social-search-il-mix-bomba-per-il-tuo-business\/","title":{"rendered":"Social + Search: il mix bomba per il tuo business"},"content":{"rendered":"<p>Un passaggio chiave che ognuno di noi deve comprendere se vuole usare correttamente i social network \u00e8 quello di avere ben chiaro in testa che utilizzando solamente i social <strong>non si va da nessuna parte<\/strong>.<\/p>\n<p>Cos\u00ec com&#8217;\u00e8 inutile aprire e gestire pagine sui social network senza comprendere il <a href=\"https:\/\/www.artera.net\/it\/blog\/social-network\/devo-o-dovrei-aprire-una-pagina-facebook\">perch\u00e9 lo si fa<\/a>, o senza avere un buon sito internet alle spalle, \u00e8 altrettanto inutile concepire l\u2019attivit\u00e0 sui social solo come <strong>monodirezionale<\/strong>: io (persona\/azienda) pubblico qualcosa, allora sono social. Non funziona cos\u00ec. Sul web e sui social \u00e8 necessario cercare e darsi da fare! Ecco perch\u00e9 ho intitolato questo post <strong>Social + Search<\/strong>.<\/p>\n<p>Ragioniamo insieme: quando tu ti attivi su un social network stai di fatto comunicando dei dati. Le aziende sanno <strong>chi sei e cosa ti piace<\/strong>: di fatto un like esprime questo.\u00a0Possono analizzare le visualizzazioni di tutti i fan, la partecipazione, le condivisioni e da qui definire quando sia meglio pubblicare. Ma chi dice loro quando vuoi\u00a0acquistare? Come agire quindi per non perdersi il famoso\u00a0<a title=\"Il Momento Zero della Verit\u00e0 negli acquisti online\" href=\"https:\/\/www.artera.net\/it\/blog\/ecommerce\/momento-zero-verita-google\"><strong>momento ZMOT<\/strong><\/a>?<\/p>\n<h2>Concretizzare il nostro business grazie all\u2019ausilio dei social<\/h2>\n<ul>\n<li><strong>Sui social le persone cercano emozioni<\/strong>\u00a0e agiscono di conseguenza, dando ad esempio like e commenti,\u00a0quando provano una sensazione che li attiva e li fa agire.<\/li>\n<li><strong>Nel web le persone cercano di soddisfare i bisogni<\/strong>: cercano prodotti e servizi e quando agiscono (aprono una determinata pagina, di uno specifico prodotto) \u00e8 perch\u00e9 vogliono capire se quello che hanno trovato li pu\u00f2 soddisfare.<\/li>\n<\/ul>\n<p>Ecco il mix bomba perch\u00e9 <strong>emozione + bisogno<\/strong>, se ben intercettati, scatenano il <strong>desiderio<\/strong>, il <em>&#8220;lo voglio&#8221;<\/em>!<\/p>\n<p>Ecco il nocciolo della questione e il punto su cui investire il tuo budget: non basta solo profilare i tuoi clienti sui social, ma bisogna inseguirli sfruttando i dati delle search! Questo accade perch\u00e9 <strong>social e search stanno sempre pi\u00f9 integrandosi<\/strong>: se i social oggi tracciano il tuo comportamento, molto presto comprenderanno anche i dati sui\u00a0tuoi acquisti grazie ai <strong>cookie social<\/strong>.<\/p>\n<p>La <strong>geolocalizzazione<\/strong> sar\u00e0 utilizzata per proporre un&#8217;esperienza di acquisto sempre pi\u00f9 mirata. Il <strong>proximity marketing<\/strong> mira a questo: <em>&#8220;io so che sei nei paraggi di quel negozio e ti invio una promo specifica in base alle tue preferenze e caratteristiche&#8221;<\/em>.<\/p>\n<p>Ecco quindi che i social cambiano prospettiva agli occhi di chi inizialmente pensava fosse solo &#8220;aprire una pagina&#8221;, perch\u00e9 solo cos\u00ec diventano strategici in funzione di business. Ecco quindi che \u00e8 necessario comprendere che pi\u00f9 riuscirai ad essere un&#8217;<strong>azienda social<\/strong>, a comunicare nel modo corretto e trasparente, a coinvolgere e mantenere attivi i tuoi contatti, pi\u00f9 avrai possibilit\u00e0 di definire le loro caratteristiche proponendo servizi e prodotti utili e in target!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un passaggio chiave che ognuno di noi deve comprendere se vuole usare correttamente i social network \u00e8 quello di avere ben chiaro in testa che utilizzando solamente i social <strong>non si va da nessuna parte<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":23203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[99,274,35],"class_list":["post-23197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-geolocalizzazione","tag-social-commerce","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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