{"id":23212,"date":"2015-02-02T10:56:44","date_gmt":"2015-02-02T09:56:44","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23212"},"modified":"2023-02-27T14:30:19","modified_gmt":"2023-02-27T14:30:19","slug":"ecommerce-acquistare-online-con-il-bancomat","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/ecommerce-acquistare-online-con-il-bancomat\/","title":{"rendered":"Ecommerce: acquistare online con il bancomat"},"content":{"rendered":"<p>Spesso mi capita di parlare con persone che non hanno mai acquistato online. Questi fedelissimi dello <strong>shopping tradizionale<\/strong>, spesso preferiscono non usare l&#8217;ecommerce per questioni pratiche, come la mancanza di una <strong>carta di credito<\/strong>. Nonostante molti istituti bancari offrano la possibilit\u00e0 di possedere una carta a prezzi irrisori, l&#8217;Italia resta comunque il fanalino di coda, in Europa, per questo tipo di pagamenti. Le transazioni annue per abitante, sono solamente 31, praticamente la met\u00e0 della media europea (dati BCE 2013) e, anche se nello scorso anno vi \u00e8 stato un incremento, possiamo certamente dire che questa tipologia di pagamento non \u00e8 molto diffusa in Italia.<\/p>\n<p>Tuttavia a mio avviso, per incrementare l&#8217;acquisto di beni e servizi sul web, \u00e8 sempre opportuno offrire al consumatore pi\u00f9 <strong>metodi di pagamento<\/strong> possibile. Trovo perci\u00f2 molto positiva la notizia data recentemente dal\u00a0Consorzio Bancomat: da marzo 2015 saremo in grado di <strong>acquistare online con il bancomat<\/strong>.<\/p>\n<p>E qui che vengono a galla altri dubbi per chi non \u00e8 avvezzo allo shopping online: quale <strong>livello di sicurezza<\/strong> ci sar\u00e0 con questa nuova forma di pagamento? Saremmo possibili vittime di frodi? Secondo Sergio Moccia, il direttore del <strong>Consorzio Bancomat<\/strong>, questa possibilit\u00e0 \u00e8 assai remota. Anzi, non dovremmo fornire numeri identificativi e codici di sicurezza. Baster\u00e0 infatti attivare presso il proprio istituto bancario l&#8217;<strong>Home Banking<\/strong> e, al momento dell&#8217;acquisto, collegarsi al sito della propria banca. Da l\u00ec, dopo opportune verifiche, si potr\u00e0 procedere ad acquistare il bene o il servizio interessato.<\/p>\n<p>Ora la sfida per i vari istituti di credito \u00e8 quella di <strong>fornire ai clienti un servizio valido<\/strong> e non troppo costoso e per i vari ecommerce quello di attrezzarsi al pi\u00f9 presto. Un cliente potrebbe infatti prediligere un negozio online rispetto ad un altro proprio perch\u00e9 offre la possibilit\u00e0 di <strong>pagamento tramite bancomat<\/strong>.<\/p>\n<p>Resta inoltre aperta la sfida per convincere gli scettici ad utilizzare il web per i propri acquisti. Se guardiamo i dati del 2013, in Italia\u00a0il 91% degli utenti ha usato internet a scopo informativo e solo il 34% ha comperato online. Nonostante l&#8217;incremento dall&#8217;anno precedente sia stato dell&#8217;8%, molti utenti sono ancora restii a questo tipo di shopping.<\/p>\n<p>Vedremo l&#8217;evolversi della situazione durante il 2015 e intanto attendo di conoscere gli sviluppi portati dalla possibilit\u00e0 di acquistare online con il bancomat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I fedelissimi dello shopping tradizionale, spesso preferiscono non usare l&#8217;ecommerce per questioni pratiche, come la mancanza di una carta di credito. Trovo perci\u00f2 molto positivo che da marzo 2015 saremo in grado di <strong>acquistare online con il bancomat<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":23300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[385,72,120],"class_list":["post-23212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-carta-di-credito-virtuale","tag-e-commerce","tag-pagamenti-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Acquistare Online con il Bancomat - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Chi non ha mai comprato online perch\u00e9 non \u00e8 in possesso di una carta di credito, da marzo potr\u00e0 acquistare online con il bancomat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/ecommerce-acquistare-online-con-il-bancomat\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acquistare Online con il Bancomat - 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