{"id":23375,"date":"2015-02-16T10:16:58","date_gmt":"2015-02-16T10:16:58","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23375"},"modified":"2023-02-27T14:29:49","modified_gmt":"2023-02-27T14:29:49","slug":"la-maturita-digitale-percepita-da-piccole-e-grandi-imprese","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/la-maturita-digitale-percepita-da-piccole-e-grandi-imprese\/","title":{"rendered":"La maturit\u00e0 digitale percepita da piccole e grandi imprese"},"content":{"rendered":"<p>Oggi parliamo di <strong>maturit\u00e0 digitale<\/strong>. Ma siamo veramente sicuri di conoscere il significato di questo termine? Si usa in riferimento ad un&#8217;organizzazione, o nel nostro caso un&#8217;impresa, che utilizza strumenti tecnologici avanzati e gestisce i processi digitalmente, in modo da migliorare ed incrementare il suo business. La maturit\u00e0 digitale si raggiunge inoltre quando si usano <strong>iniziative e strategie IT<\/strong> in maniera regolare.<\/p>\n<p>Secondo una ricerca finanziata da Ricoh Europe, le piccole imprese considerano questo aspetto del loro business come una <strong>prerogativa irrinunciabile<\/strong> per fronteggiare le grandi imprese e le multinazionali. Tuttavia, di fronte a questa sfida, molte piccole realt\u00e0 sono inconsapevoli del grande potenziale della maturit\u00e0 digitale.<\/p>\n<p>I dati che abbiamo alla mano, infatti, ci fanno capire che ben il 79% dei dirigenti di queste piccole realt\u00e0, si dichiara convinto che l&#8217;implementazione delle tecnologie porti un vantaggio rispetto alle grandi aziende. I processi all&#8217;interno dell&#8217;impresa sono cio\u00e8 ottimizzati in maniera pi\u00f9 rapida grazie alla tecnologia. Ben il 64% dei dirigenti, inoltre, ritiene la piccola realt\u00e0 per cui lavora perfettamente capace di capire ed implementare le <strong>nuove tecnologie<\/strong>, portando vantaggi, quando si tratta di produrre e fare business.<\/p>\n<p>Tuttavia nonostante quel 39% di intervistati che prevedono per la propria azienda un passaggio da trasformazione a maturit\u00e0 digitale in soli due anni, ci\u00f2 che manca a volte \u00e8 proprio la fiducia. Ben un 27% del campione crede che questo processo non porter\u00e0 all&#8217;<strong>aumento dei profitti<\/strong>. E il 23% ritiene nullo l&#8217;effetto della maturit\u00e0 digitale sugli utili della propria azienda.<\/p>\n<p>I dirigenti delle grandi aziende si trovano di fronte ad una realt\u00e0 pi\u00f9 lenta di <strong>trasformazione tecnologica<\/strong>, ma sembrano pi\u00f9 propensi\u00a0all&#8217;ottimismo quando si tratta dei vantaggi che essa offre. L&#8217;86% infatti ritiene che\u00a0la maturit\u00e0 digitale render\u00e0 la societ\u00e0 in cui lavorano, pi\u00f9 competitiva. Il 90% inoltre \u00e8 sicuro che miglioreranno i processi di business, mentre ben 93% apprezza il fatto che si acceder\u00e0 pi\u00f9 velocemente e in miglior modo alle informazioni inerenti l&#8217;attivit\u00e0 lavorativa.<\/p>\n<p>Le percentuali riguardanti le piccole imprese sono invece pi\u00f9 basse: il 74% degli intervistati intravede una <strong>velocizzazione dei processi produttivi<\/strong>, mentre un 79% \u00e8 ottimista per quanto riguarda un miglioramento del business. La stessa percentuale vede come vantaggio futuro l&#8217;accesso alle informazioni in maniera pi\u00f9 semplificata.<\/p>\n<p>Nelle grandi aziende si consolida l&#8217;uso di\u00a0un esperto senior per il raggiungimento della maturit\u00e0 digitale ed \u00e8 ben chiara la strategia da seguire per raggiungere l&#8217;obbiettivo. Nelle piccole realt\u00e0 invece, solo nel 53% dei casi un senior \u00e8 coinvolto in questa trasformazione e la strategia da seguire \u00e8 meno chiara.<\/p>\n<p>In conclusione, sembra invece chiarissima ad entrambe le realt\u00e0, l&#8217;impossibilit\u00e0 di rinunciare ad un <strong>partner esterno<\/strong> per raggiungere la maturit\u00e0 digitale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oggi parliamo di <strong>maturit\u00e0 digitale<\/strong>. Ma siamo veramente sicuri di conoscere il significato di questo termine? Si usa in riferimento ad un&#8217;organizzazione che utilizza strumenti tecnologici avanzati e gestisce i processi digitalmente.<\/p>\n","protected":false},"author":4,"featured_media":23477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[404,405,277],"class_list":["post-23375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-innovazione","tag-maturita-digitale","tag-nuove-tecnologie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maturit\u00e0 Digitale per piccole e grandi imprese - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Parliamo di maturit\u00e0 digitale, ma siamo veramente sicuri di conoscerne il significato? 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