{"id":23396,"date":"2015-02-22T14:09:43","date_gmt":"2015-02-22T13:09:43","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23396"},"modified":"2023-02-27T14:29:45","modified_gmt":"2023-02-27T14:29:45","slug":"newslettermonitor-contactlab-email-marketing-a-portata-di-click","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/newslettermonitor-contactlab-email-marketing-a-portata-di-click\/","title":{"rendered":"NewsletterMonitor: l&#8217;email marketing a portata di click"},"content":{"rendered":"<p>Aziende, negozi ed agenzie, utilizzano sempre pi\u00f9 spesso strumenti di comunicazione come le <strong>newsletter<\/strong> nelle loro campagne marketing. Lo sviluppo di una newsletter non si riduce al semplicistico invio di una comunicazione telematica, ma comprende studi approfonditi del mercato, dei competitors e della migliore strategia comunicativa da intraprendere.<\/p>\n<p>Oggi vogliamo quindi presentare <strong>NewsletterMonitor:<\/strong> un&#8217;utilissima piattaforma gratuita che consente di monitorare ed analizzare in modo semplice e veloce le scelte dei competitors riguardo alle loro <strong>campagne di email marketing<\/strong>.<\/p>\n<p><a href=\"http:\/\/www.newslettermonitor.com\/it\/\" title=\"NewsletterMonitor\" target=\"_blank\" rel=\"noopener noreferrer\">NewsletterMonitor<\/a> \u00e8 uno strumento realizzato da ContactLab che vanta una raccolta di oltre 6 milioni di comunicazioni inviate da 17000 brand in oltre 5 lingue. L&#8217;analisi di un numero cos\u00ec elevato di newsletter, permette di seguire <strong>tendenze ed evoluzione<\/strong> delle offerte dei pi\u00f9 diretti competitors nel settore di mercato scelto dall&#8217;utente.<\/p>\n<h2>Le funzionalit\u00e0<\/h2>\n<p>Il grosso vantaggio di questa piattaforma, \u00e8 che l&#8217;utente ha la possibilit\u00e0 di scegliere <strong>quali flussi di comunicazione seguire e monitorare<\/strong>, basando le proprie analisi su dati mirati e calibrati alle sue esigenze.<\/p>\n<ul>\n<li>Grazie al <strong>Brand Alert<\/strong> \u00e8 possibile essere avvisati giornalmente, o settimanalmente, quando il proprio brand o la keyword specificata viene menzionata in una delle comunicazioni spedite dai competitors scelti nelle preferenze del vostro profilo. Insieme alla notifica, arriver\u00e0 anche l&#8217;elenco di tutte le newsletter che rispondono ai criteri selezionati nel profilo, e sar\u00e0 possibile aprirle per visionarle ed esaminarle direttamente.<\/li>\n<li>Con il <strong>Competitive Watch<\/strong> si possono monitorare tutti i flussi di comunicazione inviati da uno specifico brand indicato come favorito nel proprio profilo personale. La notifica delle mail inviate arriver\u00e0 in modo automatico, direttamente al vostro indirizzo di posta.<\/li>\n<li>Gli strumenti di <strong>Delivery Analysis<\/strong>, permettono di analizzare numerose statistiche su un determinato flusso di comunicazione negli ultimi 12 mesi. Ad esempio il numero di newsletter inviate, la frequenza d&#8217;invio, il tipo di comunicazione, eccetera.<\/li>\n<li>Utilizzando l&#8217;<strong>Extended Search<\/strong>, \u00e8 possibile effettuare ricerche di una specifica keyword all&#8217;interno dell&#8217;indirizzo del mittente, nel corpo di una newsletter o nell&#8217;oggetto di una comunicazione. \u00c8 anche possibile utilizzare dei criteri avanzati per filtrare i risultati come i range di data o orario di invio. NewsletterMonitor, identifica i diversi tipi di comunicazioni (newsletter d&#8217;auguri, di buone feste, commerciali, &#8230;) e, insieme alla possibilit\u00e0 di raggruppare ed ordinare i risultati di ricerca, migliora la qualit\u00e0 e semplifica il lavoro di analisi.<\/li>\n<li>Con lo strumento di <strong>Email Comparison<\/strong> di NewsletterMonitor \u00e8 anche possibile selezionare 2 comunicazioni e metterle a confronto comparando i diversi tipi di layout o le diverse strategie di comunicazione.<\/li>\n<li>Con il sistema <strong>Newsbox<\/strong> si ha la possibilit\u00e0 di avere dello spazio personale dove archiviare tutte le operazioni di analisi sulle comunicazioni raccolte. Permette, insomma, di organizzare un vero e proprio archivio personale e di condividerlo per poterlo consultare ogni volta che vuoi.<\/li>\n<\/ul>\n<p>Noi la utilizziamo per le nostre campagne di email marketing, e tu?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aziende, negozi ed agenzie, utilizzano sempre pi\u00f9 spesso strumenti di comunicazione come le <strong>newsletter<\/strong> nelle loro campagne marketing. Lo sviluppo di una newsletter non si riduce al semplicistico invio di una comunicazione telematica, ma&#8230;<\/p>\n","protected":false},"author":4,"featured_media":23545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[75,130,216,48],"class_list":["post-23396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-applicazioni-web","tag-newsletter","tag-web-analysis","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing con NewsletterMonitor - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Sviluppare una newsletter significa studiare e analizzare il mercato: con NewsletterMonitor questo compito pu\u00f2 essere molto pi\u00f9 semplice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/newslettermonitor-contactlab-email-marketing-a-portata-di-click\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing con NewsletterMonitor - 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