{"id":23451,"date":"2015-02-14T10:09:42","date_gmt":"2015-02-14T09:09:42","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23451"},"modified":"2023-02-27T14:29:50","modified_gmt":"2023-02-27T14:29:50","slug":"creare-un-profilo-google-plus-vincente","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/creare-un-profilo-google-plus-vincente\/","title":{"rendered":"Creare un profilo Google Plus vincente in 4 step"},"content":{"rendered":"

Google Plus<\/strong> \u00e8 il social network di Google che, cos\u00ec come ci ricorda Salvatore Russo<\/a> nel suo libro “Scopri Google Plus e conquista il web”<\/em>, \u00e8 meglio definire social layer<\/strong> perch\u00e9 composto da tantissimi strumenti e opportunit\u00e0 che implementano la tua presenza online. Ti basti pensare che gli stessi accessi che utilizzi per entrare nel tuo profilo Google Plus (cio\u00e8 la tua mail Google e la password) sono le stesse che ti fanno accedere a Google Drive, Youtube, Maps\u2026 sei insomma nel mondo Google!<\/p>\n

Torniamo per\u00f2 a Google Plus che, poverino, danno per spacciato ogni giorno perch\u00e9 non viene capito, non si comprende (e invece \u00e8 super abitato!). A mio avviso il perch\u00e9 \u00e8 molto semplice: ci\u00f2 che non si conosce (o non si vuole conoscere) \u00e8 difficile. Molti si approcciano a Google Plus allo stesso modo di altri social network come ad esempio Facebook: quale errore! Ogni social media ha al suo interno dinamiche comunicative<\/strong> differenti. Google Plus \u00e8 differente e se comincerai ad utilizzarlo vedrai che ben presto ti restituir\u00e0 molto in termini di visibilit\u00e0 e contatti<\/strong>.<\/p>\n

4 step per avere successo in Google Plus<\/h2>\n

Dove concentrarsi per impostare una corretta strategia fin dall’inizio? Stiamo parlando di step basilari e fondamentali:<\/p>\n

    \n
  1. Compila il profilo<\/strong>, tutto. Sei in Google, ricordi? Pi\u00f9 inserirai termini e parole precise che definiscono chi sei e cosa fai pi\u00f9 la ricerca sar\u00e0 favorita. Ma solo in Google Plus? No, anche sul motore di ricerca Google<\/strong>!<\/li>\n
  2. Pubblica contenuti coerenti e interessanti con parole chiave<\/strong>: ogni post che pubblichi Google lo legge come un link e ne indicizza il testo<\/strong> posizionandolo nella SERP. Questo significa che se tu hai scritto un contenuto interessante sar\u00e0 potenzialmente ricercabile grazie alle parole chiave che hai inserito, anche da chi fa una ricerca in Google.<\/li>\n
  3. Imposta le cerchie<\/strong>: in Google Plus tu aggiungi un account e lo inserisci in una o pi\u00f9 cerchie di interesse<\/strong>. La stessa persona pu\u00f2 far parte di pi\u00f9 cerchie e all’utente arriva solo una notifica generica del tipo “Rosa ti ha inserito nelle cerchie”<\/em>. Ad esempio un contatto professionale che per me \u00e8 anche amico sar\u00e0 inserito in due cerchie. Perch\u00e9? Perch\u00e9 selezionando solo una specifica cerchia potrai andare a leggere solo i contenuti pubblicati dagli utenti che tu hai inserito li: un giorno potrei andare a leggere cosa pubblicano i miei amici; un altro quello che pubblicano i professionisti del web. Inoltre potrai inviare comunicazioni ad hoc solo a una specifica cerchia utilizzando Google Plus per l\u2019invio di social-newsletter<\/strong>!<\/li>\n
  4. Non essere invadente<\/strong>: attira l\u2019attenzione senza inviare notifiche ogni santo giorno ai tuoi collegamenti. Come detto nel punto 1 potrai inviare una notifica a una o pi\u00f9 cerchie. Alle persone arriver\u00e0 una notifica e una mail<\/strong>. Ripeto: una notifica e una mail! Stai invadendo il loro spazio. Questa concessione va usata con molta parsimonia e solo in rari casi. Non per notificare ogni singolo post che pubblichi. Una volta impostato il post con immagine e link, troverai prima del tasto “Pubblica”<\/em> un piccolo quadratino “Notifica”<\/em>. Se \u00e8 spuntato invierai la notifica alle cerchie che poi selezionerai. Non abusare\u2026 e ricorda che chi la riceve potr\u00e0 fare una cosa: bloccare le tue notifiche per non riceverne pi\u00f9. Che senso avrebbe? Ti saresti giocato un contatto!<\/li>\n<\/ol>\n

    Per oggi mi fermo qui perch\u00e9 di lavoro ne hai da fare: impostare le cerchie all’inizio ti occuper\u00e0 tempo. Ragionaci bene. Poi sar\u00e0 solo una questione di gestione quotidiana.<\/p>\n

    Io ci sono su Google Plus sia con profilo utente sia con la mia pagina futurosemplice (c\u2019\u00e8 molto da scoprire su questo social network…): accerchiami, ti aspetto!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Google Plus<\/strong> \u00e8 il social network di Google che, cos\u00ec come ci ricorda il libro Scopri Google Plus e conquista il web<\/em>, \u00e8 meglio definire social layer<\/strong> perch\u00e9 composto da tantissimi strumenti e opportunit\u00e0 che implementano la tua presenza online.<\/p>\n","protected":false},"author":4,"featured_media":23457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[252,36,244,35],"class_list":["post-23451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-strategy","tag-google","tag-google-plus","tag-social"],"yoast_head":"\nCreare un profilo Google Plus vincente in 4 step - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Per gestire un profilo Google Plus devi impostare fin dall'inizio una strategia chiara e ordinata: ecco 4 step fondamentali per iniziare...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/creare-un-profilo-google-plus-vincente\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creare un profilo Google Plus vincente in 4 step - 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