{"id":23517,"date":"2015-02-20T14:12:59","date_gmt":"2015-02-20T13:12:59","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23517"},"modified":"2023-02-27T14:29:46","modified_gmt":"2023-02-27T14:29:46","slug":"content-is-king-but-distribution-is-queen","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/content-is-king-but-distribution-is-queen\/","title":{"rendered":"Content is King, but Distribution is Queen"},"content":{"rendered":"<p>Ora che abbiamo realizzato i nostri contenuti dobbiamo capire che, senza una <strong>distribuzione studiata e corretta<\/strong>, mettere sul web quello che abbiamo scritto e pretendere che tutti lo leggano \u00e8 come cercare di fare conversazione in una discoteca: se non impossibile, estremamente complicato.<\/p>\n<p>Come spiegare il rapporto tra <strong>contenuto e distribuzione<\/strong>? Molto semplicemente, come dietro ogni grande Re c\u2019\u00e8 una grande Regina, anche dietro ad ogni contenuto c\u2019\u00e8 una distribuzione adeguata. O meglio, deve esserci una distribuzione adeguata se vogliamo che il nostro contenuto arrivi al nostro pubblico.<\/p>\n<p>A onor di cronaca, vi devo confessare che questo geniale aforisma <em>&#8220;Content is King, but distribution is Queen&#8221;<\/em> non \u00e8 farina del mio sacco, ma di Jonathan Perelman. Non sapete chi sia? In parole povere, \u00e8 uno dei pezzi grossi di BuzzFeed, la piattaforma che sta rivoluzionando il mondo della <strong>condivisione delle notizie<\/strong> in tempo reale. Insomma, se questa cosa la dice lui, potete stare sicuri che \u00e8 vero.<\/p>\n<p>Faccio un breve excursus su <strong>BuzzFedd<\/strong> per chi non lo conoscesse: avete presente il video del gattino buffo che vi ha fatto ridere fino alle lacrime l\u2019altro ieri? Ecco, probabilmente quel video \u00e8 arrivato sul vostro schermo dopo essere stato caricato sulla piattaforma <a href=\"http:\/\/www.buzzfeed.com\/\" title=\"BuzzFeed\" target=\"_blank\" rel=\"noopener noreferrer\">BuzzFeed<\/a> da uno degli utenti. I contenuti trattati sono i pi\u00f9 vari e disparati, proprio come la massa che li produce e li condivide e il potenziale virale \u00e8 altissimo, in quanto la comunity di BuzzFeed \u00e8 immensa.<\/p>\n<p>Torniamo alla nostra Regina: una distribuzione dei contenuti adeguata vuol dire saper <strong>scegliere i canali<\/strong> adatti da utilizzare. Partiamo subito con un esempio: se il vostro contenuto \u00e8 il video di un gatto buffo, va benissimo caricarlo su YouTube, se invece il vostro video ha dei contenuti artistici ed \u00e8 girato professionalmente, caricatelo su Vimeo. Questo perch\u00e9 <strong>finalit\u00e0 e pubblico<\/strong> delle due piattaforme sono diversi, quindi ci\u00f2 che va bene per uno, non \u00e8 detto che va bene per l\u2019altro. Lo stesso discorso vale anche per i social media: non \u00e8 detto che l\u2019articolo che avete scritto sul vostro blog vada bene per essere condiviso sia su Twitter che su Facebook, anzi, spesso ci\u00f2 che funziona su uno non funziona sull\u2019altro.<\/p>\n<p>Per una corretta <strong>distribuzione dei contenuti<\/strong>, inoltre, dovete tener presente il giusto orario in cui pubblicarli, quindi il mio consiglio \u00e8 quello di salvarvi quest\u2019infografica, via sitebysite.it, e consultarla sempre in caso di dubbi e indecisioni. Ricordatevi di prendere questi orari con le dovute precauzioni, in quanto ogni pubblico ha i suoi orari che vi consiglio di analizzare con i report settimanali delle vostre pagine social.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/02\/quando-postare-contenuti-infografica.jpg\" alt=\"Quando postare contenuti?\" width=\"640\" height=\"2495\" class=\"aligncenter size-full wp-image-23518\" \/><\/p>\n<p>Ricordatevi sempre che un contenuto prodotto benissimo non diventer\u00e0 mai virale se non ha la giusta distribuzione di supporto.<\/p>\n<p>A settimana prossima con nuovi approfondimenti sulla distribuzione!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ora che abbiamo realizzato i nostri contenuti dobbiamo capire che, senza una <strong>distribuzione studiata e corretta<\/strong>, mettere sul web quello che abbiamo scritto e pretendere che tutti lo leggano \u00e8, se non impossibile, estremamente complicato.<\/p>\n","protected":false},"author":4,"featured_media":23590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[148,206,293,35],"class_list":["post-23517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-condividere","tag-contenuti","tag-copywriting","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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