{"id":23532,"date":"2015-02-28T10:19:51","date_gmt":"2015-02-28T09:19:51","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23532"},"modified":"2023-02-27T14:29:41","modified_gmt":"2023-02-27T14:29:41","slug":"call-action-di-facebook-per-aumentare-le-conversioni","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/call-action-di-facebook-per-aumentare-le-conversioni\/","title":{"rendered":"Call to action di Facebook per aumentare le conversioni"},"content":{"rendered":"<p>Creare interesse per l\u2019utente, conversare sui social network \u00e8 importante, ma poi? Che succede?\u00a0Il passo successivo dovrebbe essere quello di <strong>creare un livello di interesse<\/strong> tale da <strong>provocare un\u2019azione<\/strong> nell&#8217;utente.<\/p>\n<p>In gergo questo invito all\u2019azione si chiama <strong>call to action<\/strong>, una vera e propria <em>&#8220;chiamata a reagire&#8221;<\/em>. La call to action pu\u00f2 avere diverse finalit\u00e0: l\u2019iscrizione a una newsletter ad esempio, la richiesta di ulteriori informazioni o la compilazione di un form. Tutto dipende da quello che ti sei posto come obiettivo.<\/p>\n<h2>Come inserire un invito all&#8217;azione su Facebook?<\/h2>\n<p>In genere per favorire la call to action nella propria fan page si possono usare\u00a0le immagini o le impostazioni di Facebook Ads, alcuni hanno inserito delle Tab che rimandano a siti esterni, ma oggi qualcosa \u00e8 cambiato. Da qualche giorno, infatti, Facebook ha inserito la possibilit\u00e0 per tutte le fan page di impostare gratuitamente\u00a0un <strong>bottone call to action<\/strong>, vediamo insieme quindi dov&#8217;\u00e8 e come si crea.<\/p>\n<h3>Impostare il tasto call to action nella fan page di Facebook<\/h3>\n<p>Posizionati all&#8217;interno della tua fan page. Sar\u00e0 Facebook stesso a farti notare con un messaggio questa nuova opportunit\u00e0. Il bottone si trova in basso a destra nell&#8217;area della cover. Qui vedi quello che ho scelto io, ovvero <em>&#8220;<strong>Contattaci<\/strong>&#8220;<\/em>, ma tra poco scoprirai che si possono scegliere diverse soluzioni.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23533\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/02\/call-1.png\" alt=\"call to action 1\" width=\"867\" height=\"375\" \/><\/p>\n<p>Se lo stai impostando per la prima volta il bottone compare sulla tua immagine di copertina con la dicitura &#8220;<em>Imposta call to action<\/em>&#8216;, se lo stai modificando devi posizionarti sul bottone e selezionare &#8220;<em>Modifica<\/em>&#8221; (ATTENZIONE perch\u00e8 c&#8217;\u00e8 anche\u00a0la voce &#8220;<em>Elimina<\/em>&#8220;). Una volta selezionata l&#8217;opzione desiderata si aprir\u00e0 una finestra come quella seguente.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23534\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/02\/call-2.jpg\" alt=\"call to action 2\" width=\"766\" height=\"504\" \/><\/p>\n<p>Sulla sinistra potrai vedere l&#8217;anteprima della tua call to action; a destra potrai chiedere ulteriori informazioni e decidere la <strong>tipologia di tasto<\/strong> tra queste opzioni: &#8220;<em>Prenota subito<\/em>&#8220;, &#8220;<em>Contattaci<\/em>&#8220;, &#8220;<em>Usa l&#8217;applicazione<\/em>&#8220;, &#8220;<em>Prenota<\/em>&#8220;, &#8220;<em>Gioca<\/em>&#8220;, &#8220;<em>Acquista ora<\/em>&#8220;, &#8220;<em>Iscriviti<\/em>&#8221; e &#8220;<em>Guarda il video<\/em>&#8220;.\u00a0<\/p>\n<p>Una volta fatta la tua scelta dovrai inserire la <strong>URL di riferimento<\/strong>: sito web e sito web per dispositivi mobili (perch\u00e8 per alcune applicazioni la URL potrebbe essere diversa) e cliccherai il tasto &#8220;<em>Avanti<\/em>&#8220;.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23535\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/02\/call-3.png\" alt=\"call to action 3\" width=\"331\" height=\"370\" \/><\/p>\n<p>A questo punto Facebook ti permetter\u00e0 di specificare ulteriori impostazioni (che oltretutto ci fanno comprendere quanto ormai la visualizzazione di ogni attivit\u00e0 online venga fatta sempre pi\u00f9 spesso tramite tablet o smartphone). La prima \u00e8 come vedranno questo tasto gli <strong>utenti iOs<\/strong>, la seconda \u00e8 per gli <strong>utenti Android<\/strong>, ma soprattutto specifica l&#8217;URL dove saranno indirizzati<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23536\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/02\/call-4.png\" alt=\"call to action 3\" width=\"770\" height=\"502\" \/><\/p>\n<p>Una volta salvate anche queste due impostazioni tornerai sulla tua pagina e vedrai comparire il tuo tasto configurato.<\/p>\n<p>Per <strong>verificare il risultato<\/strong> il mio consiglio \u00e8 quello di visitare la tua pagina da utente, da diversi device (se ne hai a disposizione) e renderti cos\u00ec conto del risultato finito.<\/p>\n<p>Una bella opportunit\u00e0 insomma che va a sostituire definitivamente le tab che avevano un grande problema, ovvero faticavano ad essere <strong>visualizzate da dispositivi mobile<\/strong>.<\/p>\n<p>Ora sar\u00e0 interessante capire se e quanto questo tasto potr\u00e0 essere realmente strategico per <strong>aumentare le conversioni<\/strong>, ma per questo ci saranno gli insight e le analisi che ci aiuteranno. Sicuramente mi sento di poter dire che pur essendo una bella novit\u00e0, non baster\u00e0 da sola per convertire in modo massiccio molti utenti. Non dimentichiamoci infatti che alla base di tutta la policy sulle fan page di Facebook c&#8217;\u00e8 il suo algoritmo che sappiamo essere molto penalizzante per quelle pagine che non fanno promo o ADV.<\/p>\n<p>Siamo per\u00f2\u00a0ancora in fase iniziale e per trarre conclusioni aspettiamo di vedere concretamente se e come andr\u00e0.<\/p>\n<p>E ora? Aspettiamo la prossima implementazione, chiss\u00e0 cosa ci riserver\u00e0 Facebook!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creare interesse per l\u2019utente, conversare sui social network \u00e8 importante, ma poi? Che succede?\u00a0Il passo successivo dovrebbe essere quello di creare un livello di interesse tale da provocare un\u2019azione nell&#8217;utente. In gergo questo invito all\u2019azione si chiama call to action, una vera e propria &#8220;chiamata a reagire&#8221;. La call to action pu\u00f2 avere diverse finalit\u00e0: [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":23644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[407,61],"class_list":["post-23532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-call-to-action","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Call to action di Facebook - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Facebook ha inserito la possibilit\u00e0 di definire un bottone sulle fan page per favorire la call to action. 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