{"id":23602,"date":"2015-03-25T09:46:22","date_gmt":"2015-03-25T08:46:22","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23602"},"modified":"2023-02-27T14:29:02","modified_gmt":"2023-02-27T14:29:02","slug":"prestashop-vs-virtuemart","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/prestashop-vs-virtuemart\/","title":{"rendered":"PrestaShop VS. Virtuemart: chi vincer\u00e0 la sfida?"},"content":{"rendered":"<p>La <strong>scelta del CMS<\/strong> da adoperare nel caso in cui si voglia realizzare un sito ecommerce dipende dalle specifiche esigenze che si intendono soddisfare, dalle dimensioni del portale che si vuole creare e dal tipo di prodotto (o servizio) che si mette in vendita.<\/p>\n<p>In linea di massima si pu\u00f2 sostenere che <strong>PrestaShop e Virtuemart<\/strong> siano due dei CMS di riferimento in questo ambito: ognuno di essi presenta pregi (molti) e difetti (pochi), e si contraddistingue per una <strong>semplicit\u00e0 di utilizzo<\/strong> complessiva piuttosto significativa. <\/p>\n<p><strong>Virtuemart<\/strong>, offre diverse funzionalit\u00e0, tra cui: la scelta del numero di prodotti per pagina, l&#8217;assenza di limiti per le categorie e le sottocategorie, la quantit\u00e0 minima di acquisto, la vetrina dei prodotti, la possibilit\u00e0 di integrazione con il CMS Joomla!, la facolt\u00e0 di esprimere gli sconti sia in importi fissi che in percentuali, la stampa delle schede prodotti, la visualizzazione delle quantit\u00e0 a disposizione e la possibilit\u00e0 di personalizzare e scaricare i prodotti. Assenti, invece, le possibilit\u00e0 di assegnare ai prodotti delle caratteristiche illimitate, di creare per ogni articolo immagini diverse, di creare degli abbinamenti in automatico, di creare combinazioni illimitate, di monitorare i prodotti comprati in liste regalo, di confrontare i prodotti, di esportarli verso Twenga o verso eBay e di gestire i fornitori.<\/p>\n<p><strong>PrestaShop<\/strong>, d&#8217;altro canto, offre molte pi\u00f9 funzionalit\u00e0: tra quelle in pi\u00f9 rispetto a Virtuemart, si segnalano la gestione dei carrelli abbandonati, le statistiche per corriere, le notifiche nel back office, la possibilit\u00e0 di spedire i messaggi tramite un account del cliente, un tema grafico differente per ciascun negozio e i programmi di affiliazione. Il vero vantaggio competitivo, tuttavia, si ravvisa nella gestione delle spedizioni (un singolo ordine per pi\u00f9 destinazioni), di pi\u00f9 magazzini, del catalogo in base al negozio o a gruppi di negozi e degli ordini ai fornitori. PrestaShop, inoltre, mette a disposizione le statistiche sui fornitori migliori, sulle vendite, sugli ordini e sui risultati migliori in base al prodotto, al coupon e alla categoria.<\/p>\n<p>I temi PrestaShop si basano su Smarty, motore di template che si fa apprezzare per la evidente <strong>separazione tra programmazione, grafica e contenuti<\/strong>: una impostazione che consente al web designer di lavorare sulla grafica (per esempio sui file CSS) nello stesso momento in cui lo sviluppatore agisce sui file php. Una versatilit\u00e0 che si traduce in una maggiore rapidit\u00e0, proprio perch\u00e9 i documenti ufficiali sono distinti in sezioni diverse. Bench\u00e9 le interfacce utenti si rivelino intuitive e semplici sia per PrestaShop che per Virtuemart, il primo si caratterizza per un <strong>sistema modulare<\/strong> pi\u00f9 efficiente, grazie al quale \u00e8 sufficiente installare un singolo modulo per implementare una funzionalit\u00e0: ed \u00e8 proprio per questo motivo che tale CMS pu\u00f2 essere usato non solo dai professionisti e da chi \u00e8 gi\u00e0 esperto, ma anche dai neofiti e da coloro che sono alle prime armi. <\/p>\n<p>Un altro aspetto che \u00e8 importante mettere in evidenza, nel paragone tra Virtuemart e PrestaShop, \u00e8 che il primo pu\u00f2 vantare &#8211; purtroppo &#8211; una community non molto attiva, in particolar modo per quel che riguarda la release di aggiornamenti e nuove versioni. Viceversa, attorno a PrestaShop si pu\u00f2 ravvisare una <strong>community pi\u00f9 proattiva<\/strong> (non tanto in Italia, quanto in Spagna e in Francia), che collabora e agisce in maniera coordinata al fine di migliorare continuamente e regolarmente il software, anche tramite la creazione di funzionalit\u00e0 sempre nuove e interessanti. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La <strong>scelta del CMS<\/strong> da adoperare nel caso in cui si voglia realizzare un sito ecommerce dipende dalle specifiche esigenze che si intendono soddisfare, dalle dimensioni del portale che si vuole creare e dal tipo di prodotto (o servizio) che si mette in vendita.<\/p>\n","protected":false},"author":4,"featured_media":23951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[107,144,72,109,145,401],"class_list":["post-23602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-cms","tag-cms-per-ecommerce","tag-e-commerce","tag-joomla","tag-prestashop","tag-virtuemart"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PrestaShop VS. 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