{"id":23699,"date":"2015-03-09T09:58:56","date_gmt":"2015-03-09T09:58:56","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23699"},"modified":"2023-02-27T14:29:09","modified_gmt":"2023-02-27T14:29:09","slug":"big-data-non-ancora-sfruttati-pieno-europa","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/big-data-non-ancora-sfruttati-pieno-europa\/","title":{"rendered":"Big Data non ancora sfruttati a pieno in Europa"},"content":{"rendered":"<p>I <strong>Big Data<\/strong> sembrano essere ancora poco conosciuti e soprattutto poco utilizzati dalle aziende europee. Questo \u00e8 il quadro che emerge dopo la lettura della ricerca fatta da IDC, una\u00a0societ\u00e0 che si occupa di consulenze e studi in ambito IT.<\/p>\n<p>Analizzando infatti pi\u00f9 di 1600\u00a0imprese sparse nel vecchio continente tra Italia, Francia, Germania, Spagna e Gran Bretagna, veniamo a conoscenza del fatto che ben il 53% delle aziende interpellate dichiarano di non elaborare le &#8220;montagne&#8221; di informazioni fornite da grandi dataset. Addirittura il 15% di esse non sa nemmeno bene cosa siano i Big Data. Impensabile quindi, lo sfruttamento di essi, per <strong>incrementare il business<\/strong>.<\/p>\n<p>Tuttavia, anche se i Big Data non sono entrati nelle ottiche di tutte le aziende, vi \u00e8 un buon 24% delle imprese contattate, che ha acquistato un&#8217;<strong>infrastruttura<\/strong> per catalogarli ed interpretarli e il 7% ha in previsione di farlo nell&#8217;immediato futuro.<\/p>\n<p>I comparti che utilizzano di pi\u00f9 i Big Data sono <strong>telecomunicazioni e media<\/strong>, com&#8217;era prevedibile. Sfruttando le grandi quantit\u00e0 di informazioni non elaborate, si pu\u00f2 infatti capire non solo dove si trova il potenziale cliente, ma anche interagire con esso, comprendendo i suoi gusti. Anche per i <strong>servizi finanziari<\/strong> i Big Data sono importanti, anzi quasi fondamentali per profilare (e in seguito fidelizzare) il cliente. L&#8217;internet delle cose invia notizie utili per l&#8217;<strong>industria manifatturiera<\/strong>, mentre per quanto riguarda la cura del paziente, si prevede un&#8217;impennata positiva quest&#8217;anno. I <strong>servizi medici<\/strong> infatti, rilevano dai Big Data tante informazioni sul malato, migliorando la qualit\u00e0 delle cure e anche in questo caso, fidelizzandolo.<\/p>\n<p>Secondo IDC, sembra che in Italia,\u00a0ancora troppo spesso, lo studio dei Big Data sia attuato da alcune aziende solo <strong>in via sperimentale<\/strong>, anche se per esse \u00e8 chiara la potenzialit\u00e0 delle informazioni ricevute. Nel nostro paese enormi dataset sono analizzati dalla pubblica amministrazione (per scovare gli evasori fiscali), nella finanza, nel retail (sempre per capire i bisogni del cliente e i suoi gusti) e per i trasporti.<\/p>\n<p>Nonostante i Big Data non siano ancora del tutto &#8220;compresi&#8221; dalle aziende italiane, si stima un sempre maggior investimento per l&#8217;acquisto di infrastrutture per l&#8217;analisi e la comprensione di tutti questi dati. E non \u00e8 tutto: stanno infatti pian piano diffondendosi anche i <strong>master post-universitari<\/strong> per formare operatori, o meglio &#8220;data scientist&#8221;, capaci di <strong>interpretare ed analizzare le informazioni<\/strong> fornite da enormi dataset. L&#8217;Economist ha nominato questa professione come la pi\u00f9 sexy del ventunesimo secolo. Che dite, gli diamo ragione?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I <strong>Big Data<\/strong> sembrano essere ancora poco conosciuti e soprattutto poco utilizzati dalle aziende europee. Questo \u00e8 il quadro che emerge dopo la lettura della ricerca fatta da IDC, una\u00a0societ\u00e0 che si occupa di consulenze e studi in ambito IT.<\/p>\n","protected":false},"author":4,"featured_media":23749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[343,399,256,146],"class_list":["post-23699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-big-data","tag-internet-of-things","tag-pmi","tag-pubblica-amministrazione"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Big Data non ancora sfruttati a pieno in Europa - Artera<\/title>\n<meta name=\"description\" content=\"I Big Data sono ancora poco conosciuti e poco utilizzati dalle aziende europee. 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