{"id":23725,"date":"2015-04-01T10:02:50","date_gmt":"2015-04-01T08:02:50","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23725"},"modified":"2023-02-27T14:28:36","modified_gmt":"2023-02-27T14:28:36","slug":"magento-vs-woocommerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/magento-vs-woocommerce\/","title":{"rendered":"Magento VS. WooCommerce: chi vincer\u00e0 la sfida?"},"content":{"rendered":"<p>Il confronto tra <strong>WooCommerce e Magento<\/strong> pu\u00f2 rivelarsi utile per chi deve creare da zero o riprogettare un sito ecommerce. Se \u00e8 vero che le possibilit\u00e0 di scelta tra i CMS a disposizione sono molteplici (non pu\u00f2 essere sottovalutato, per esempio, Prestashop), \u00e8 altrettanto vero che tanto WooCommerce quanto Magento consentono di raggiungere gli obiettivi prefissati in maniera semplice e rapida: sono due <strong>framework open source<\/strong> che garantiscono facilit\u00e0 di utilizzo e, per gli utenti finali, un&#8217;apprezzabile navigabilit\u00e0.<\/p>\n<p>Per quel che riguarda <strong>Magento<\/strong>, forse il CMS pi\u00f9 conosciuto dopo WordPress, <strong>flessibilit\u00e0 e scalabilit\u00e0<\/strong> sono due tra i punti di forza di questa piattaforma, che pu\u00f2 contare su un gran numero di moduli che permettono di disporre di numerose funzionalit\u00e0 attraverso le quali l&#8217;ecommerce pu\u00f2 essere personalizzato come meglio si crede, in base alle proprie preferenze. A confronto con WooCommerce, Magento si rivela leggermente <strong>pi\u00f9 complicato da gestire<\/strong> in fase di configurazione, a causa della sua struttura elaborata: vale la pena di ricorrervi, in ogni caso, poich\u00e9 permette di dare vita a un ecommerce di qualit\u00e0.<\/p>\n<p>Insomma, se da un lato i siti basati su Magento hanno un costo piuttosto significativo, dall&#8217;altro lato questo costo viene ripagato da una <strong>qualit\u00e0 superiore<\/strong> rispetto alla concorrenza e ad altre piattaforme pi\u00f9 basilari. Il fiore all&#8217;occhiello di questo CMS va individuato nel suo essere scalabile, peculiarit\u00e0 che agevola l&#8217;aggiunta di strumenti supplementari con i quali lo shop online pu\u00f2 vedere migliorate le proprie performance. Rispetto a WooCommerce, Magento propone molti moduli che permettono di gestire gli attributi, i prodotti e il magazzino, e in pi\u00f9 vanta numerosi template, ognuno dei quali propone una grafica molto curata ed \u00e8 ricco di funzionalit\u00e0 pre-installate.<\/p>\n<p><strong>WooCommerce<\/strong>, d&#8217;altro canto, si fa apprezzare per la sua <strong>semplicit\u00e0<\/strong>, che lo rende adatto a chi ha poca esperienza ed \u00e8 alle prime armi nella creazione di un ecommerce. Si tratta di un CMS <strong>connesso a WordPress<\/strong> e ne riprende la linearit\u00e0 e la facilit\u00e0 di utilizzo. Tra le caratteristiche degne di nota di tale piattaforma, la sua duttilit\u00e0, data anche dalla variet\u00e0 di specifiche personalizzazioni. I costi sono molto limitati ed \u00e8 anche per questo motivo che WooCommerce \u00e8 consigliabile per le realt\u00e0 aziendali di piccole dimensioni che devono vendere un numero di prodotti limitato. Le funzioni base indispensabili per cominciare ci sono tutte, dalle categorie ai metodi di spedizione, passando per le notifiche con i messaggi di posta elettronica. Certo \u00e8 che chi vuole un ecommerce completo e perfetto forse deve volgere lo sguardo verso altri lidi.<\/p>\n<p>Riassumendo, nel confronto tra <strong>WooCommerce e Magento<\/strong> emerge come il primo sia indicato per realt\u00e0 di <strong>piccole dimensioni<\/strong> che si accontentano di funzioni base e intendono spendere poco per la creazione e lo sviluppo del proprio sito, mentre il secondo sia da preferire da parte di chi esige la perfezione ed \u00e8 disposto a spendere qualche cosa in pi\u00f9 pur di offrire ai propri clienti e ai visitatori un <strong>prodotto impeccabile<\/strong> sotto ogni punto di vista.<\/p>\n<p>Nella versione base di Magento, per esempio, sono comprese funzionalit\u00e0 che chi usa WooCommerce pu\u00f2 avere unicamente comprando plug-in prestabiliti. Ma il grande vantaggio competitivo che Magento mette a disposizione dei suoi utenti \u00e8 quello della possibilit\u00e0 di gestire, con una sola interfaccia backend, un <strong>multistore<\/strong>, cio\u00e8 pi\u00f9 negozi di diverso tipo e con categorie merceologiche differenti nello stesso momento. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il confronto tra <strong>WooCommerce e Magento<\/strong> pu\u00f2 rivelarsi utile per chi deve creare da zero o riprogettare un sito ecommerce. Se \u00e8 vero che le possibilit\u00e0 di scelta tra i CMS a disposizione sono molteplici, \u00e8 altrettanto vero che questi due CMS consentono di&#8230;<\/p>\n","protected":false},"author":4,"featured_media":24042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[107,144,92,374,131],"class_list":["post-23725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-cms","tag-cms-per-ecommerce","tag-magento","tag-woocommerce","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magento VS. 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