{"id":23746,"date":"2015-03-16T10:26:07","date_gmt":"2015-03-16T10:26:07","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23746"},"modified":"2023-02-27T14:29:05","modified_gmt":"2023-02-27T14:29:05","slug":"produttivita-e-byod","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/produttivita-e-byod\/","title":{"rendered":"Produttivit\u00e0 e BYOD (Bring Your Own Device)"},"content":{"rendered":"<p>In alcune aziende \u00e8 vietato l&#8217;<strong>uso del cellulare durante l&#8217;orario lavorativo<\/strong>, per non parlare dei tablet. &Egrave; un peccato che ci sia ancora questo veto perch\u00e9 ormai le grandi imprese non solo tollerano il <strong>BYOD<\/strong> (Bring Your Own Device, ovvero &#8220;porta il tuo device personale&#8221;), ma cominciano a comprenderne le potenzialit\u00e0.<\/p>\n<p>Lo stesso divieto \u00e8 spesso imposto sull&#8217;<strong>utilizzo dei social network al lavoro<\/strong>, ma se all&#8217;inizio si pensava che distraessero il lavoratore dal suo operato, ora alcune ricerche hanno evidenziato ben altro. La <strong>capacit\u00e0 di relazionarsi<\/strong> via social non solo renderebbe gli utenti pi\u00f9 attivi dal punto di vista lavorativo, ma attuerebbe una serie di dinamiche positive. Ad esempio quella di avere un diretto contatto con un fornitore, e perch\u00e9 no, un riscontro anche con un amico e consumatore finale!<\/p>\n<p>Forse \u00e8 anche per questo che il <strong>BYOD<\/strong> \u00e8 ormai una realt\u00e0: le aziende medio\/grandi ne hanno intuito i benefici. <strong>Gartner<\/strong>, societ\u00e0 statunitense leader nella strategia tecnologica, ha evidenziato questa tendenza positiva in una ricerca a livello globale. Entro il 2017, il 38% delle imprese contattate prevede di non fornire pi\u00f9 device aziendali, ma di incrementare l&#8217;uso di quelli personali sul posto di lavoro.<\/p>\n<p>Questo porter\u00e0 ad una <strong>riduzione dei costi<\/strong> per le aziende, e una maggiore soddisfazione da parte dei dipendenti. I vantaggi riguardano anche la <strong>semplificazione di alcune procedure<\/strong>, come i rapporti tra l&#8217;ufficio personale e la compilazione di un registro presenze. Non saranno pi\u00f9 le email a fare comunicare tra loro i diversi reparti, bens\u00ec le applicazioni presenti nei tablet e negli smartphone privati. I lavoratori, a loro volta, potrebbero essere avvantaggiati con una copertura parziale dei costi per gestire smartphone e tablet.<\/p>\n<p>Non mancano comunque dubbi sull&#8217;applicabilit\u00e0 del sistema BYOD: si teme per la <strong>sicurezza dei dati aziendali<\/strong>, soprattutto quando si usano piattaforme cloud. Rafforzare strumenti e processi aziendali diventa un obbligo.<\/p>\n<p>Per quanto riguarda la diffusione della tendenza BYOD si riscontra una maggiore propensione all&#8217;applicazione negli Stati Uniti piuttosto che in Europa.<\/p>\n<p>Vedremo se Gartner ha ragione e se un giorno ricorderemo con ilarit\u00e0 i tempi in cui, timbrato il cartellino, il nostro device doveva rimanere rigorosamente spento!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In alcune aziende \u00e8 vietato l&#8217;<strong>uso del cellulare durante l&#8217;orario lavorativo<\/strong>, per non parlare dei tablet. &Egrave; un peccato che ci sia ancora questo veto perch\u00e9 ormai le grandi imprese non solo tollerano il <strong>BYOD<\/strong>, ma cominciano a comprenderne le potenzialit\u00e0.<\/p>\n","protected":false},"author":4,"featured_media":23830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[252,410,220,366],"class_list":["post-23746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-strategy","tag-byod","tag-mobile","tag-smartphone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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