{"id":23899,"date":"2015-03-24T15:49:26","date_gmt":"2015-03-24T14:49:26","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23899"},"modified":"2023-02-27T14:29:03","modified_gmt":"2023-02-27T14:29:03","slug":"share-on-whatsapp-per-condividere-su-whatsapp","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/share-on-whatsapp-per-condividere-su-whatsapp\/","title":{"rendered":"Share on Whatsapp: il nuovo modo di condividere"},"content":{"rendered":"<p>Su qualsiasi sito, blog o piattaforma ecommerce, \u00e8 ormai pratica comune inserire i pulsanti di <strong>condivisione social<\/strong>. Non \u00e8 difficile per un lettore, quindi, condividere con gli amici contenuti che ritiene interessanti e coinvolgenti. <\/p>\n<p>Dal punto di vista delle <strong>strategie marketing<\/strong>, la condivisione sui social rappresenta un&#8217;importante fonte di visibilit\u00e0 nonch\u00e9 di traffico verso il proprio sito web. Sfruttando la tecnica del passaparola, si possono quindi generare visite al sito da parte di utenti interessati ai nostri contenuti. <\/p>\n<p>Nonostante <strong>Whatsapp<\/strong> non sia propriamente un social network, recentemente \u00e8 stato introdotto lo share button anche per questa piattaforma. Considerando i dati e le statistiche raccolte riguardo a Whatsapp, ci si accorge che risulta essere tra le prime applicazioni scaricate non appena si acquista uno smartphone, che \u00e8 la piattaforma di messaggistica istantanea pi\u00f9 utilizzata dagli utenti e viene utilizzata per inviare ogni giorno milioni di messaggi, foto, video o messaggi vocali. Non sar\u00e0 quindi un social network, ma \u00e8 di fatto uno tra gli strumenti di comunicazione pi\u00f9 usati e che raccoglie un notevole bacino d&#8217;utenza.<\/p>\n<p>Questo \u00e8 il motivo principale per cui \u00e8 stata aggiunta la possibilit\u00e0 di inserire tra gli share button, lo <strong><em>Share on Whatsapp<\/em><\/strong>.<\/p>\n<h2>Come installare Share on Whatsapp<\/h2>\n<p>L&#8217;integrazione del pulstante di Share on Whatsapp sul proprio sito \u00e8 abbastanza semplice e non richiede particolari conoscenze di programmazione: <\/p>\n<ul>\n<li>il servizio web <strong>whatsapp-sharing.com<\/strong> permette di progettare lo share button dall&#8217;inizio alla fine;<\/li>\n<li>dopo aver scelto le dimensioni del pulsante, seguendo la procedura guidata \u00e8 possibile scegliere la <strong>call to action<\/strong> del pulsante, il testo da inserire nel link che verr\u00e0 inviato all&#8217;utente e l&#8217;URL della pagina che vogliamo linkare;<\/li>\n<li>completando l&#8217;intera procedura, verr\u00e0 generato il <strong>codice sorgente<\/strong> da inserire all&#8217;interno delle pagine per le quali vogliamo attivare la condivisione su Whatsapp.<\/li>\n<\/ul>\n<p>Questo metodo di condivisione \u00e8 abbastanza semplice da realizzare ed \u00e8 <strong>strategicamente efficace<\/strong>: questo tipo di condivisione \u00e8 meno dispersiva rispetto a quella dei comuni social network e, per questo, coinvolge direttamente utenti pi\u00f9 interessati ai contenuti pubblicati. E tu, hai gi\u00e0 iniziato a <strong>condividere su Whatsapp<\/strong>? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Su qualsiasi sito, blog o piattaforma ecommerce, \u00e8 ormai pratica comune inserire i pulsanti di condivisione social. Ora grazie al pulsante <strong>Share on Whatsapp<\/strong>, \u00e8 possibile condividere con gli amici contenuti che ritiene interessanti e coinvolgenti. <\/p>\n","protected":false},"author":4,"featured_media":23947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[148,35,417],"class_list":["post-23899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-condividere","tag-social","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Share on Whatsapp: il Nuovo Social-Button - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Grazie al pulsante &quot;Share on Whatsapp&quot; \u00e8 ora possibile condividere i contenuti del web direttamente con gli amici nella nostra rubrica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/share-on-whatsapp-per-condividere-su-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Share on Whatsapp: il Nuovo Social-Button - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Grazie al pulsante &quot;Share on Whatsapp&quot; \u00e8 ora possibile condividere i contenuti del web direttamente con gli amici nella nostra rubrica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/share-on-whatsapp-per-condividere-su-whatsapp\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-24T14:49:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:29:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/03\/share-on-whatsapp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/share-on-whatsapp-per-condividere-su-whatsapp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/share-on-whatsapp-per-condividere-su-whatsapp\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Share on Whatsapp: il nuovo modo di condividere\",\"datePublished\":\"2015-03-24T14:49:26+00:00\",\"dateModified\":\"2023-02-27T14:29:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/share-on-whatsapp-per-condividere-su-whatsapp\\\/\"},\"wordCount\":346,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/share-on-whatsapp-per-condividere-su-whatsapp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/share-on-whatsapp.jpg\",\"keywords\":[\"condividere\",\"social network\",\"Whatsapp\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/share-on-whatsapp-per-condividere-su-whatsapp\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/share-on-whatsapp-per-condividere-su-whatsapp\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/share-on-whatsapp-per-condividere-su-whatsapp\\\/\",\"name\":\"Share on Whatsapp: il Nuovo Social-Button - 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