{"id":23983,"date":"2015-04-15T09:17:20","date_gmt":"2015-04-15T07:17:20","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=23983"},"modified":"2023-02-27T14:28:30","modified_gmt":"2023-02-27T14:28:30","slug":"twitter-analytics-e-il-web-marketing-binomio-vincente","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/twitter-analytics-e-il-web-marketing-binomio-vincente\/","title":{"rendered":"Twitter Analytics e il web marketing, binomio vincente"},"content":{"rendered":"<p>Com&#8217;\u00e8 noto, anche Twitter pu\u00f2 essere impiegato nell&#8217;ambito di una strategia di web marketing: soprattutto perch\u00e9, tramite <strong>Twitter Analytics<\/strong>, si ha l&#8217;opportunit\u00e0 di tenere sotto controllo, valutare e monitorare i risultati che eventualmente si ottengono in virt\u00f9 di tweet condivisi, follower, menzioni, visite e visualizzazioni.<\/p>\n<p>Lo strumento di analisi del social dei cinguettii, dunque, \u00e8 molto utile per chi vuole <strong>generare traffico<\/strong> o <strong>aumentare la visibilit\u00e0<\/strong>: per questo motivo merita di essere conosciuto e sfruttato al fine di dare vita a una strategia di marketing online che sia il pi\u00f9 possibile efficace. Le opzioni a disposizione sono tante e differenti: vale la pena di scoprirne qualcuna.<\/p>\n<p>In primo luogo, grazie a Twitter \u00e8 possibile capire se la campagna di pubblicit\u00e0 a cui ci si sta dedicando ha un ritorno effettivo oppure no: tramite la scheda <em>&#8220;Tweet&#8221;<\/em>, infatti, si possono visualizzare nel dettaglio le reazioni, le visualizzazioni e il tasso di interazione di tutti i <strong>tweet sponsorizzati<\/strong> (cliccando, ovviamente, su <em>&#8220;Sponsorizzato&#8221;<\/em>): cos\u00ec, ci si pu\u00f2 accertare del valore e dell&#8217;utilit\u00e0 dei tweet sponsorizzati, capire in che modo il budget debba essere investito e verificare quali tweet hanno avuto successo e quali no. Sempre attraverso la scheda <em>&#8220;Tweet&#8221;<\/em>, si possono cogliere molti altri dati: per esempio, <strong>esaminare le impression<\/strong> in uno specifico intervallo di date: lo strumento di default fornisce le informazioni relative agli ultimi 28 giorni, ma ovviamente \u00e8 possibile impostare la data di inizio e la data di fine a seconda di ci\u00f2 che si preferisce. Si visualizzano, cos\u00ec, i dati sulle visualizzazioni: quelli in giallo rappresentano le visualizzazioni che derivano dalla pubblicit\u00e0, mentre quelli in blu rappresentano le visualizzazioni che derivano dalla ricerca organica.<\/p>\n<p>Per chi si occupa di web marketing, poi, \u00e8 fondamentale anche sapere come reagiscono e interagiscono gli utenti: insomma, non si pu\u00f2 fare a meno di (tentare di) comprendere il <strong>comportamento del target di riferimento<\/strong>. Ecco, quindi, che dalla scheda <em>&#8220;Tweet&#8221;<\/em> si visualizzano &#8211; come gi\u00e0 accennato &#8211; le interazioni: per farlo \u00e8 sufficiente fare clic sul tweet specifico in modo da vedere cosa ha prodotto quel messaggio. Si apre una nuova finestra, che propone tre metriche, riguardanti le risposte e i <strong>retweet<\/strong>, i preferiti e le visualizzazioni. Per ora non esiste ancora l&#8217;opportunit\u00e0 di filtrare gli utenti, e quindi i dati forniti sono solo globali e complessivi: ci\u00f2 non impedisce, in ogni caso, di usarli per scoprire quali tweet e quali tipologie di messaggi risultano pi\u00f9 apprezzate dai follower.<\/p>\n<p>L&#8217;<strong>analisi dei dati<\/strong> messi a disposizione da Twitter Analytics \u00e8 molto importante perch\u00e9 consente di scoprire anche aree tematiche nuove a cui dedicare i tweet. Un tweet corredato da una fotografia, per esempio, potrebbe ottenere pi\u00f9 interazioni di tweet con solo testo; e la stessa cosa potrebbe valere per i video. Molto interessante, poi, \u00e8 la scheda <em>&#8220;Follower&#8221;<\/em>, che riguarda coloro che seguono il profilo: \u00e8 interessante perch\u00e9 permette di conoscere numerose informazioni, tra cui gli interessi principali (politica, marketing, cinema, tecnologia, e cos\u00ec via) degli utenti, i loro interessi particolari, quali altri profili seguono, il genere e le citt\u00e0 in rilievo. Soprattutto quest&#8217;ultimo aspetto, relativo alla <strong>collocazione geografica<\/strong>, pu\u00f2 avere una sua utilit\u00e0, in particolar modo per realt\u00e0 non distribuite sul territorio ma con una sola sede: insomma, per un outlet in Lombardia scoprire di avere follower soprattutto a Roma e a Napoli potrebbe essere il segnale che c&#8217;\u00e8 qualcosa non va nelle strategie di comunicazione.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com&#8217;\u00e8 noto, anche Twitter pu\u00f2 essere impiegato nell&#8217;ambito di una strategia di web marketing: soprattutto perch\u00e9, tramite <strong>Twitter Analytics<\/strong>, si ha l&#8217;opportunit\u00e0 di tenere sotto controllo, valutare e monitorare i risultati.<\/p>\n","protected":false},"author":4,"featured_media":24159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,35,49,216],"class_list":["post-23983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-social","tag-twitter","tag-web-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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