{"id":24148,"date":"2015-04-17T10:01:49","date_gmt":"2015-04-17T08:01:49","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24148"},"modified":"2023-02-27T14:28:28","modified_gmt":"2023-02-27T14:28:28","slug":"le-scienze-applicate-allo-storytelling","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/le-scienze-applicate-allo-storytelling\/","title":{"rendered":"Le scienze applicate allo storytelling"},"content":{"rendered":"<p>Pensate che lo <strong>storytelling<\/strong> sia un\u2019arte strettamente collegata solo con le scienze narrative? Niente di pi\u00f9 sbagliato! Oggi parliamo di come l\u2019arte di saper scrivere una storia possa essere connessa con la chimica e la psicologia.<\/p>\n<h2>La chimica applicata allo storytelling<\/h2>\n<p>No, non sono improvvisamente impazzita, ma andiamo con ordine&#8230; per quanto riguarda la chimica vi propongo questa <strong>tavola periodica dello storytelling<\/strong>:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/04\/tavola-periodica-storytelling.jpg\" alt=\"tavola periodica storytelling\" width=\"566\" height=\"543\" class=\"aligncenter size-full wp-image-24149\" \/><\/p>\n<p>Nata dalla brillante mente di James Harris, questa tavola periodica ordina le diverse componenti che permettono di raccontare ogni (?) storia.<\/p>\n<p>Gli elementi vengono divisi in 11 macrocategorie: <em>Struttura, Trama, Elementi di modifica, Espedienti narrativi, Eroi, Personaggi, Archetipi, Cattivi, Tropi, Produzione<\/em> e <em>Reazione dei lettori<\/em>. Attraverso le diverse <strong>combinazioni degli elementi<\/strong> \u00e8 possibile raccontare ogni tipo di storia. Dalla fantascienza alla docustory, in questa tabella trovate davvero tutto per mettere in ordine le vostre idee e superare il blocco dello scrittore.<\/p>\n<h2>La psicologia applicata allo storytelling<\/h2>\n<p>E se invece il problema fosse a monte? Ovvero, cosa succede se il problema non \u00e8 il sapere <strong>come raccontare una storia<\/strong>, ma \u00e8 il non riuscire a trovare il giusto approccio per renderla diversa ed interessante?\u00a0Per risolvere questo problema salutiamo la chimica e ci addentriamo nel mondo della psicologia con il <strong>pensiero laterale<\/strong>.<\/p>\n<p>Per <em>\u201cpensiero laterale\u201d<\/em> si intende una modalit\u00e0 di risoluzione di problemi logici che prevede un <strong>approccio indiretto al problema<\/strong>. In pratica si tratta di quello che comunemente chiamiamo <em>\u201cpensare fuori dagli schemi\u201d<\/em> affrontando la questione da una prospettiva diversa e anticonvenzionale.<\/p>\n<p>Per trovare una voce diversa, anticonvenzionale, nuova e fresca per raccontare la propria storia il consiglio \u00e8 quello di non partire dalle considerazioni pi\u00f9 ovvie,\u00a0ma da punti di vista alternativi.<\/p>\n<p>Lo so che \u00e8 molto pi\u00f9 facile a dirsi che a farsi, per cui ecco quello che faccio io per riuscire a <em>\u201cpensare lateralmente\u201d<\/em>: <strong>brainstorming<\/strong>, tanto brainstorming. Con i colleghi, con gli amici, con il proprio animale domestico. Spesso non c\u2019\u00e8 niente che possa chiarire le idee come parlare a voce del problema con qualcuno che ha un approccio diverso dal nostro. Certo, magari il miagolio del gatto non sar\u00e0 utilissimo, ma sicuramente il punto di vista del vostro vicino di scrivania pu\u00f2 essere l\u2019approccio che stavate cercando.<\/p>\n<p>Aspetto i vostri pareri sulle nuove <strong>scienze dello storytelling<\/strong> e vi do appuntamento a settimana prossima!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pensate che lo <strong>storytelling<\/strong> sia un\u2019arte strettamente collegata solo con le scienze narrative? Niente di pi\u00f9 sbagliato! Oggi parliamo di come l\u2019arte di saper scrivere una storia possa essere connessa con la chimica e la psicologia.<\/p>\n","protected":false},"author":4,"featured_media":24176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[206,293,342],"class_list":["post-24148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-contenuti","tag-copywriting","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Le scienze applicate allo storytelling - Artera<\/title>\n<meta name=\"description\" content=\"Pensate che lo storytelling sia strettamente collegato solo alle scienze narrative? 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