{"id":24248,"date":"2015-04-27T11:35:37","date_gmt":"2015-04-27T09:35:37","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24248"},"modified":"2023-02-27T14:27:58","modified_gmt":"2023-02-27T14:27:58","slug":"google-ricerca-semantica-e-search-entity","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/google-ricerca-semantica-e-search-entity\/","title":{"rendered":"Google, la ricerca semantica e le search entity"},"content":{"rendered":"<p>La <strong>ricerca semantica<\/strong>, nel corso degli anni \u00e8 cambiata. Se un tempo infatti, per ottenere una risposta opportuna dai motori di ricerca, dovevamo scrivere qualcosa di molto specifico, oggi possiamo rapportarci in maniera pi\u00f9 semplice con la scelta delle query. Quasi come fare una domanda ad un altro utente. E tutto questo \u00e8 dovuto al fatto che non navighiamo pi\u00f9 sul web solo da pc, ma anche da tablet, smartphone ed altri device che hanno tutti un metodo diverso di interpretare gli input. I motori di ricerca inoltre, necessitano di capire come i dati siano collegati tra loro, anche in un singolo sito, per questo pi\u00f9 informazioni siamo in grado di dare, pi\u00f9 otterremo risultati soddisfacenti.<\/p>\n<p>Ecco perch\u00e9 parliamo sempre pi\u00f9 spesso di\u00a0ricerca semantica: essa \u00e8 una tecnica di ricerca di dati, in cui la query non \u00e8 solo il mezzo per <strong>trovare la parola<\/strong> cercata dall&#8217;utente, ma anche di <strong>capire l&#8217;intento<\/strong> di quest&#8217;ultimo. Inoltre essa \u00e8 spesso legata al contesto, ovvero tutto ci\u00f2 che circonda la parola cercata. Unendo intento e contesto, avremmo perci\u00f2\u00a0i risultati migliori, da parte dei motori di ricerca.<\/p>\n<h2>Ricerche correlate e search entity<\/h2>\n<p>Provate a digitare una parola su Google, ad esempio <em>&#8220;virus&#8221;<\/em>. Se non aggiungete altro, il motore di ricerca vi offrir\u00e0 varie soluzioni: non solo pagine mediche, ma anche l&#8217;home page di un programma Rai e ovviamente la pagina di Wikipedia sui malware. A fondo pagina per\u00f2, trovate la possibilit\u00e0 di migliorare la ricerca con le <strong>Ricerche correlate<\/strong>. Questo avviene perch\u00e9, in mancanza di specifiche, Google, usa dare un &#8220;quadro generale&#8221;. Aggiungendo per\u00f2 qualcosa alla nostra query, in risultati cambiano: se ad esempio scriviamo &#8220;virus ebola&#8221;, otteniamo nelle SERP risultati inerenti come l&#8217;indirizzamento al sito di Medici senza frontiere, che tenta di combattere tale malattia. A fondo pagina, abbiamo inoltre la prova che Google ha capito cosa stiamo cercando in realt\u00e0, e non solo: vi \u00e8 infatti una nuova query pronta per noi, ovvero <em>&#8220;Virus ebola Italia&#8221;<\/em>. E qui entrano in gioco le <strong>search entity<\/strong>.<\/p>\n<p>Perch\u00e9 Google\u00a0ci ha proposto proprio una ricerca dedicata allo stato in cui viviamo? Perch\u00e9 sa dove\u00a0ci troviamo, ed immagina che\u00a0vogliamo informazioni relative al contagio in quest&#8217;<strong>area geografica<\/strong>. Tuttavia le search entity non si limitano a questo: vengono analizzate anche lo <strong>storico delle ricerche<\/strong> fatte dall&#8217;utente, ma anche le correlazioni con una gran quantit\u00e0 di dati da\u00a0lui visualizzati sull&#8217;argomento in base anche ai link da visitati. &Egrave; per questo che\u00a0i <strong>suggerimenti di\u00a0ricerca<\/strong> saranno diversi da persona a persona: il motore di ricerca intuisce quello che l&#8217;utente vuole sapere in base a quello che ha cercato in precedenza.<\/p>\n<h2>Markup semantico<\/h2>\n<p>Per chi scrive sul web e lo usa per lavoro, \u00e8 importante perci\u00f2 capire e sfruttare la ricerca semantica. Google e gli altri motori di ricerca devono trovarci e farci raggiungere dagli altri utenti. Per questo diventa indispensabile il <strong>markup semantico<\/strong>. Ragioniamo quindi, in modo semplice: chiediamoci quale sia la via pi\u00f9 facile e immediata per descrivere quello che facciamo, e aggiungiamo termini vicini al contesto creato. Usiamo i social per farci trovare. Mai come oggi, la semantica rappresenta un modo per comunicare in maniera diretta con altri utenti e possibili clienti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La <strong>ricerca semantica<\/strong>, nel corso degli anni \u00e8 cambiata. Se un tempo infatti, per ottenere una risposta opportuna dai motori di ricerca, dovevamo scrivere qualcosa di molto specifico, oggi possiamo rapportarci in maniera pi\u00f9 semplice con la scelta delle query.<\/p>\n","protected":false},"author":4,"featured_media":24307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[36,220,223,117,271],"class_list":["post-24248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google","tag-mobile","tag-ricerca","tag-seo","tag-serp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Google, la ricerca semantica e le search entity - Artera<\/title>\n<meta name=\"description\" content=\"La ricerca semantica \u00e8 cambiata: un tempo per ottenere una risposta opportuna dovevamo scrivere qualcosa di molto specifico, oggi invece..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/google-ricerca-semantica-e-search-entity\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Google, la ricerca semantica e le search entity - 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