{"id":24343,"date":"2015-05-07T15:24:29","date_gmt":"2015-05-07T13:24:29","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24343"},"modified":"2023-02-27T14:27:54","modified_gmt":"2023-02-27T14:27:54","slug":"ecommerce-multilingua-tradurre-eshop-fa-vendere-di-piu","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/ecommerce-multilingua-tradurre-eshop-fa-vendere-di-piu\/","title":{"rendered":"Ecommerce multilingua: tradurre l&#8217;eshop fa vendere di pi\u00f9"},"content":{"rendered":"<p>Il settore ecommerce sta riscontrando una crescita esplosiva da ormai qualche anno. La concorrenza sta diventando sempre pi\u00f9 spietata e <strong>distinguersi dai competitor<\/strong> per riuscire ad emergere trovando il consenso degli utenti diventa ogni giorno pi\u00f9 difficile. Chi compra online \u00e8 infatti sempre pi\u00f9 attento alla qualit\u00e0 dei prodotti\/servizi, ai prezzi, alle recensioni di altri utenti e a molto altro ancora.<\/p>\n<p>Per chi decide di avviare un&#8217;attivit\u00e0 di vendita online esistono <a href=\"https:\/\/www.artera.net\/it\/blog\/ecommerce\/emergere-dalla-massa-con-il-proprio-ecommerce-specializzato\">alcuni consigli<\/a> che aiutano a <strong>creare una propria platea di utenti<\/strong> pi\u00f9 o meno fedeli. Se per\u00f2 il &#8220;primo passo&#8221; \u00e8 gi\u00e0 stato compiuto potrebbe essere utile spingersi oltre e cercare il contatto anche con utenti al di fuori dei confini nazionali. Se c&#8217;\u00e8 un fattore che rende i negozi online maggiormente competitivi rispetto ai negozi tradizionali, \u00e8 la possibilit\u00e0 di mettersi in contatto potenzialmente con l&#8217;intera popolazione mondiale (o perlomeno con chi dispone di una connessione ad internet) grazie ad un <strong>ecommerce multilingua<\/strong>.<\/p>\n<p>\u00c8 importante sapere che gli utenti spesso scelgono di acquistare da negozi online di paesi stranieri ma che preferiscono di gran lunga se il portale web \u00e8 tradotto nella loro lingua madre. Secondo una ricerca pubblicata da One Hour Translation, la pi\u00f9 grande <strong>agenzia di traduzione online<\/strong> del mondo, la stragrande maggioranza degli intervistati \u00e8 pi\u00f9 propensa all&#8217;acquisto su un portale ecommerce se trova informazioni, contenuti e dettagli tradotti nella propria lingua madre.<\/p>\n<p>La ricerca, svolta durante i giorni intercorsi tra il Black Friday ed il Cyber Monday 2014, ha coinvolto 2000 utenti posizionati in Germania, Italia, Paesi Bassi, Giappone e Canada (francese). La percentuale di coloro i quali <strong>preferiscono ecommerce tradotti<\/strong> \u00e8 stata schiacciante: 83% in Italia, 80% in Germania, 74% in Canada, 65% nei Paesi Bassi e addirittura 90% in Giappone.<\/p>\n<p>Ad ulteriore conferma, \u00e8 arrivato a conclusioni del tutto simili uno studio effettuato nell&#8217;aprile 2014 da Common Sense Advisory rivolto ad utenti localizzati in Germania, Francia, Spagna, Russia, Turchia, Egitto, Cina, Giappone, Indonesia e Brasile. Ben il 75% degli intervistati ha affermato di preferire l&#8217;acquisto su portali tradotti. Addirittura pi\u00f9 del 50% effettua acquisti solamente se ha a disposizione <strong>informazioni tradotte nella propria lingua madre<\/strong>.<\/p>\n<p>Secondo Ofer Shoshan, AD di One Hour Translation:<\/p>\n<p><cite>&#8220;la conclusione del nostro sondaggio \u00e8 chiara: comunicare in maniera efficace ed accattivante ai consumatori di tutto il mondo utilizzando la loro lingua madre \u00e8 un modo sicuro per aumentare le vendite, in particolar modo durante i periodi festivi. \u00e8 tuttavia evidente come ancora molti ecommerce non seguano questa strada allontanando moltissimi potenziali clienti.\u201d<\/cite><\/p>\n<p><cite>\u201cNegli ultimi mesi abbiamo collaborato con molte aziende che si occupano di ecommerce e abbiamo riscontrato come le aziende pi\u00f9 attive ed attente che hanno provveduto a tradurre il proprio portale in diverse lingue europee hanno incontrato un notevole incremento di traffico e soprattutto di acquisti.&#8221;<\/cite><\/p>\n<p>La <strong>traduzione completa di un ecommerce<\/strong> pu\u00f2 richiedere risorse elevate, specialmente se si sceglie (giustamente!) di ottimizzare i contenuti che vengono pubblicati, ma pu\u00f2 rappresentare un punto di svolta ed una rampa di lancio incredibile portando ad un ecommerce visibilit\u00e0 e, di conseguenza, un numero di clienti infinitamente pi\u00f9 ampio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se c&#8217;\u00e8 un fattore che rende i negozi online maggiormente competitivi rispetto ai negozi tradizionali, \u00e8 la possibilit\u00e0 di mettersi in contatto potenzialmente con l&#8217;intera popolazione mondiale  grazie ad un <strong>ecommerce multilingua<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":24379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,421,165,91,84],"class_list":["post-24343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commerce","tag-guida-ecommerce","tag-multilingua","tag-traduzioni","tag-vendite-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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