{"id":24399,"date":"2015-05-18T16:38:49","date_gmt":"2015-05-18T14:38:49","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24399"},"modified":"2023-02-27T14:27:49","modified_gmt":"2023-02-27T14:27:49","slug":"email-di-compleanno-automatiche-una-bella-risorsa","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/","title":{"rendered":"Email di compleanno automatiche, una bella risorsa"},"content":{"rendered":"<p>Un buon modo per contattare i potenziali clienti del vostro ecommerce, \u00e8 quello di inviare loro gli <strong>auguri di compleanno<\/strong>. S\u00ec, avete capito bene: quella data sul calendario che per tanti \u00e8 soltanto un altro giorno, \u00e8 speciale per chi compie un anno in pi\u00f9. Non c&#8217;\u00e8 infatti individuo al mondo (almeno secondo me) che non sia felice di ricevere gli auguri, e ancor pi\u00f9 un regalo, per il proprio compleanno.<\/p>\n<p>Non vi preoccupate per\u00f2, non vi sto consigliando di donare prodotti e gadget ogni giorno dell&#8217;anno, ma di dedicare una mail speciale ai vostri clienti. Al momento della registrazione, avete fatto in modo di conoscere la <strong>data di nascita<\/strong> di ogni utente? Bene, ora ricordatevi di lui e nel giorno del suo compleanno, oltre agli auguri, potete mandare una mail con un buono sconto su un acquisto. Scegliete se fissare una soglia minima di spesa e una data entro il quale deve essere usato tale coupon.<\/p>\n<p>L&#8217;investimento da parte vostra a livello monetario \u00e8 basso, mentre dovrete impegnarvi un po&#8217; per la <strong>profilazione del cliente<\/strong>. Dal punto di vista del profitto per\u00f2, avremmo diversi vantaggi: se un utente invogliato dal vostro regalo\u00a0acquister\u00e0 100\u20ac di prodotti, otterr\u00e0 uno sconto del 20% e spender\u00e0 80\u20ac sul vostro sito. Maggiore sar\u00e0 l&#8217;utilizzo da parte vostra di questo servizio, pi\u00f9 alti saranno i vostri fatturati!<\/p>\n<p>Come dicevo, non voglio suggerirvi di regalare dei prodotti, ma se ne avete uno nuovo perch\u00e9 non farlo <strong>provare in anteprima<\/strong> ad un cliente nel giorno del suo compleanno? Nella mail di auguri potreste quindi inserire un link che porta direttamente al vostro ecommerce, in una pagina dedicata alla <strong>richiesta di un campione omaggio<\/strong>. O magari che lo porti in una landing in cui pu\u00f2 acquistare il prodotto prima di chiunque altro. In cambio potreste <strong>chiedere un feedback<\/strong>: non tutti trovano il tempo di dirvi quello che pensano, ma quei clienti che lo fanno aiutano il vostro business con le loro opinioni.<\/p>\n<p>In termini di investimento, oltre al riscontro economico di cui parlavo in precedenza, otterrete anche altri <strong>dati statistici<\/strong> che aiuteranno il vostro ecommerce. Su quali prodotti l&#8217;utente utilizza il suo coupon? Quanto spende? In quel determinato periodo dell&#8217;anno quale bene o servizio va per la maggiore? Per quale fascia di et\u00e0?<\/p>\n<p>Inoltre, non dimenticate un fatto importante: con le email di compleanno automatiche si possono <strong>risvegliare gli utenti <em>&#8220;dormienti&#8221;<\/em><\/strong>. Offrendo uno sconto su un carrello abbandonato o un&#8217;offerta dedicata nel giorno del compleanno un cliente potrebbe scegliere di &#8220;farsi&#8221; un regalo. E di farlo anche al vostro business!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un buon modo per contattare i potenziali clienti del vostro ecommerce, \u00e8 quello di inviare loro gli <strong>auguri di compleanno<\/strong>. S\u00ec, avete capito bene: quella data sul calendario che per tanti \u00e8 soltanto un altro giorno, \u00e8 speciale per chi compie un anno in pi\u00f9.<\/p>\n","protected":false},"author":4,"featured_media":24468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[72,423,340,130],"class_list":["post-24399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-e-commerce","tag-email-automatiche","tag-email-marketing","tag-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email di Compleanno Automatiche - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Grazie alle email di compleanno automatiche potrete risvegliare gli utenti dormienti, aumentare il fatturato del vostro ecommerce e...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email di Compleanno Automatiche - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Grazie alle email di compleanno automatiche potrete risvegliare gli utenti dormienti, aumentare il fatturato del vostro ecommerce e...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-18T14:38:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:27:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/05\/email-compleanno-automatiche.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Email di compleanno automatiche, una bella risorsa\",\"datePublished\":\"2015-05-18T14:38:49+00:00\",\"dateModified\":\"2023-02-27T14:27:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/\"},\"wordCount\":429,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/email-compleanno-automatiche.jpg\",\"keywords\":[\"ecommerce\",\"email automatiche\",\"email marketing\",\"newsletter\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/\",\"name\":\"Email di Compleanno Automatiche - blog.artera.net\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/email-compleanno-automatiche.jpg\",\"datePublished\":\"2015-05-18T14:38:49+00:00\",\"dateModified\":\"2023-02-27T14:27:49+00:00\",\"description\":\"Grazie alle email di compleanno automatiche potrete risvegliare gli utenti dormienti, aumentare il fatturato del vostro ecommerce e...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/email-compleanno-automatiche.jpg\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/email-compleanno-automatiche.jpg\",\"caption\":\"Email di compleanno automatiche\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/email-di-compleanno-automatiche-una-bella-risorsa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email di compleanno automatiche, una bella risorsa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"name\":\"Artera\",\"description\":\"Swiss Premium Hosting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.artera.net\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\",\"name\":\"Artera\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"width\":300,\"height\":77,\"caption\":\"Artera\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/artera.net\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/artera\\\/\",\"https:\\\/\\\/www.instagram.com\\\/artera_swiss\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\",\"name\":\"Sergio Ravera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"caption\":\"Sergio Ravera\"},\"description\":\"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sergioravera\\\/\"],\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/author\\\/sergio-ravera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email di Compleanno Automatiche - blog.artera.net","description":"Grazie alle email di compleanno automatiche potrete risvegliare gli utenti dormienti, aumentare il fatturato del vostro ecommerce e...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/","og_locale":"it_IT","og_type":"article","og_title":"Email di Compleanno Automatiche - blog.artera.net","og_description":"Grazie alle email di compleanno automatiche potrete risvegliare gli utenti dormienti, aumentare il fatturato del vostro ecommerce e...","og_url":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/","og_site_name":"Artera","article_publisher":"https:\/\/www.facebook.com\/artera.net\/","article_published_time":"2015-05-18T14:38:49+00:00","article_modified_time":"2023-02-27T14:27:49+00:00","og_image":[{"url":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/05\/email-compleanno-automatiche.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Sergio Ravera","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Sergio Ravera","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/#article","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/"},"author":{"name":"Sergio Ravera","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0"},"headline":"Email di compleanno automatiche, una bella risorsa","datePublished":"2015-05-18T14:38:49+00:00","dateModified":"2023-02-27T14:27:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/"},"wordCount":429,"commentCount":0,"publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/05\/email-compleanno-automatiche.jpg","keywords":["ecommerce","email automatiche","email marketing","newsletter"],"articleSection":["Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/","url":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/","name":"Email di Compleanno Automatiche - blog.artera.net","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/#primaryimage"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/05\/email-compleanno-automatiche.jpg","datePublished":"2015-05-18T14:38:49+00:00","dateModified":"2023-02-27T14:27:49+00:00","description":"Grazie alle email di compleanno automatiche potrete risvegliare gli utenti dormienti, aumentare il fatturato del vostro ecommerce e...","breadcrumb":{"@id":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/#primaryimage","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/05\/email-compleanno-automatiche.jpg","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/05\/email-compleanno-automatiche.jpg","caption":"Email di compleanno automatiche"},{"@type":"BreadcrumbList","@id":"https:\/\/www.artera.net\/it\/marketing\/email-di-compleanno-automatiche-una-bella-risorsa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.artera.net\/it\/"},{"@type":"ListItem","position":2,"name":"Email di compleanno automatiche, una bella risorsa"}]},{"@type":"WebSite","@id":"https:\/\/www.artera.net\/it\/#website","url":"https:\/\/www.artera.net\/it\/","name":"Artera","description":"Swiss Premium Hosting","publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artera.net\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.artera.net\/it\/#organization","name":"Artera","url":"https:\/\/www.artera.net\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","width":300,"height":77,"caption":"Artera"},"image":{"@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artera.net\/","https:\/\/www.linkedin.com\/company\/artera\/","https:\/\/www.instagram.com\/artera_swiss\/"]},{"@type":"Person","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0","name":"Sergio Ravera","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","caption":"Sergio Ravera"},"description":"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/24399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=24399"}],"version-history":[{"count":1,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/24399\/revisions"}],"predecessor-version":[{"id":234445,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/24399\/revisions\/234445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media\/24468"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=24399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=24399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=24399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}