{"id":24415,"date":"2015-05-12T10:38:35","date_gmt":"2015-05-12T08:38:35","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24415"},"modified":"2023-02-27T14:27:51","modified_gmt":"2023-02-27T14:27:51","slug":"ottimizzazione-seo-analisi-dei-key-performance-indicator","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/ottimizzazione-seo-analisi-dei-key-performance-indicator\/","title":{"rendered":"Ottimizzazione SEO: analisi dei Key Performance Indicator"},"content":{"rendered":"

Uno degli aspetti pi\u00f9 importanti per migliorare il proprio portale ecommerce riguarda la verifica sui risultati<\/strong> provenienti dall’ottimizzazione SEO. La domanda a cui bisogna rispondere \u00e8 semplice: il visitatore ha acquistato un prodotto o servizio? Bisogna verificare allora come la SEO impatti sulle revenue. Il\u00a0miglioramento di quest’ultima, infatti,\u00a0rappresenta\u00a0l’obiettivo business principale<\/strong>, in grado di offrire un supporto anche ad altri driver business altrimenti non valutabili.<\/p>\n

Alcuni si limitano a verificare le sottoscrizioni di newsletter o il download di coupon, ma la verifica degli effetti benefici dell’ottimizzazione SEO<\/strong> non pu\u00f2 fermarsi qui.<\/p>\n

\u00c8 necessario infatti valutare dei Key Performance Indicator<\/strong> (KPI<\/strong>) pi\u00f9 specifici, che possano essere correlati agli effetti SEO. Strano a dirsi, ma fra questi non compare il ranking. Questo dato infatti, insieme ad altre informazioni, pu\u00f2 essere pensato come punto diagnostico, ma non pu\u00f2 sostituire tre indicatori fondamentali: le visite<\/strong>, gli ordini<\/strong> e le revenue<\/strong>, tutti provenienti dalla ricerca organica.<\/p>\n

Il primo KPI, ossia quello delle visite provenienti dalla ricerca organica, \u00e8 il pi\u00f9 semplice da individuare attraverso l’analisi dei dati\u00a0con i\u00a0sistemi analytics oggi disponibili.\u00a0Valutare gli ordini e le revenue, invece, \u00e8 pi\u00f9 complicato, ma non certo impossibile.<\/p>\n

Come raggiungere gli obiettivi dell\u2019ottimizzazione SEO<\/h2>\n

A seconda degli obiettivi che si vogliono raggiungere per mezzo dell’ottimizzazione SEO, \u00e8 importante stabilire un\u00a0programma<\/strong>\u00a0da seguire\u00a0passo dopo passo.\u00a0Questo deve essere pi\u00f9 o meno:<\/p>\n

    \n
  • Specifico<\/strong>: ossia concentrato sull’area di maggiore interesse ai fini del miglioramento del KPI considerato;<\/li>\n
  • Misurabile<\/strong>: ogni parametro deve essere facilmente misurabile o comunque si deve prevedere una strategia unica di interpretazione dei dati disponibili;<\/li>\n
  • Assegnabile<\/strong>: i mezzi per il raggiungimento dell’obiettivo devono essere facilmente assegnabili a uno o pi\u00f9 responsabili delle procedure di miglioramento;<\/li>\n
  • Realistico<\/strong>: gli obiettivi del programma di ottimizzazione SEO devono essere realistici e raggiungibili;<\/li>\n
  • Temporalmente definito<\/strong>: il programma deve avere un inizio e una fine concreti;<\/li>\n<\/ul>\n

    Come misurare i risultati derivanti dall\u2019ottimizzazione SEO<\/h2>\n

    L’obiettivo principale dell’ottimizzazione SEO \u00e8 quello di portare al sito un numero maggiore di visite,\u00a0al fine di incrementare gli\u00a0acquisti.<\/p>\n

    La prima necessit\u00e0 impellente per misurare le performance<\/strong> del proprio ecommerce \u00e8 l’attivazione di un sistema di analytics. Tutti i fornitori di sistemi di email marketing, advertising pay per click, eccetera offrono i propri strumenti di analisi dati<\/strong>.<\/p>\n

    Per effettuare un’analisi completa e utile al proprio business, attraverso gli strumenti a propria disposizione, bisogna:<\/p>\n

      \n
    • calcolare le performance del mese<\/strong> appena terminato e paragonarlo ai dati storici, come ad esempio le performance del medesimo mese dell’anno precedente;<\/li>\n
    • creare un grafico<\/strong>, anche in Excel, che mostri visivamente il confronto fra gli andamenti del mese appena terminato e di quelli dell’anno precedente;<\/li>\n
    • creare il medesimo report per ordini e revenue e sovrapporli in un unico grafico<\/strong> per valutarne gli andamenti complessivi.<\/li>\n<\/ul>\n

      Nel prossimo appuntamento verr\u00e0 spiegato come comportarsi a seconda del valore assunto dai KPI, che potr\u00e0 essere sia positivo, sia negativo.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Uno degli aspetti pi\u00f9 importanti per migliorare il proprio portale ecommerce riguarda la verifica sui risultati<\/strong> provenienti dall’ottimizzazione SEO. La domanda a cui bisogna rispondere \u00e8 semplice: il visitatore ha acquistato un prodotto o servizio?<\/p>\n","protected":false},"author":4,"featured_media":24412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[252,427,181,117,216],"class_list":["post-24415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-strategy","tag-kpi","tag-report","tag-seo","tag-web-analysis"],"yoast_head":"\nSEO: analisi dei Key Performance Indicator - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Per valutare gli effetti benefici dell'ottimizzazione SEO su un portale di e-commerce \u00e8 necessario valutare i Key Performance Indicator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/ottimizzazione-seo-analisi-dei-key-performance-indicator\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO: analisi dei Key Performance Indicator - 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