{"id":24515,"date":"2015-06-24T10:07:47","date_gmt":"2015-06-24T08:07:47","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24515"},"modified":"2023-02-27T14:25:20","modified_gmt":"2023-02-27T14:25:20","slug":"google-mybusiness-arrivano-i-link-per-le-prenotazioni-online","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/google-mybusiness-arrivano-i-link-per-le-prenotazioni-online\/","title":{"rendered":"Google MyBusiness: arrivano i link per le prenotazioni online"},"content":{"rendered":"

Una novit\u00e0 relativa a Google MyBusiness<\/strong> \u00e8 stata annunciata da poco da Mountain View: si tratta del clic per le prenotazioni online. In pratica, nelle schede di MyBusiness verr\u00e0 inserito un nuovo link che render\u00e0 le operazioni di prenotazione<\/strong> pi\u00f9 veloci e pi\u00f9 semplici: che si tratti di prenotare un appuntamento dal fisioterapista, di riservare un tavolo al ristorante o di richiedere a un negozio la consegna della spesa a domicilio, ogni procedura sar\u00e0 – almeno nelle intenzioni di Google – pi\u00f9 facile e rapida.<\/p>\n

L’annuncio di Google \u00e8 arrivato ufficialmente in una pagina intitolata “Local business orders and appointments”<\/em>, nella quale viene spiegato che grazie a Google Search<\/strong> e a Google Maps<\/strong> sar\u00e0 meno complicato richiedere la consegna di cibo a domicilio, riservare un tavolo o prenotare un appuntamento presso le attivit\u00e0 mostrate da Google. Nel momento in cui questa funzione verr\u00e0 attivata sul pannello di chi usa Google MyBusiness<\/a>, gli utenti avranno la possibilit\u00e0 di vedere un link a un servizio terzo<\/strong> di prenotazione e ordinazione (come per esempio Seamless.com<\/em>) tramite il quale potranno portare a termine il proprio ordine o riservare il loro tavolo. Da Mountain View viene precisato che la feature in questione sar\u00e0 resa disponibile in maniera automatica per tutte le attivit\u00e0 che dispongono delle caratteristiche richieste.<\/p>\n

Nel caso in cui si impieghi un servizio online<\/strong> che permette alle aziende di accettare online appuntamenti, ordini e prenotazioni e lo si voglia comunicare, \u00e8 possibile compilare un modulo apposito, che comunque non comporta la certezza automatica che la funzionalit\u00e0 di Google sia implementata, come mette in evidenza la chiara espressione “You may be contacted if we continue to expand this feature in the future”<\/em>. Insomma, le richieste saranno tutte prese in esame e valutate, ma non c’\u00e8 certezza di esito positivo<\/strong>. La pagina in questione, infatti, precisa che in questo momento Google non sta cercando attivamente dei nuovi fornitori di action link, ma non esclude a priori la possibilit\u00e0 di includerne di nuovi.<\/p>\n

Alla pagina “Reservations, Appointments, Online Booking – Interest Form”<\/em>, quindi, \u00e8 necessario inserire alcune informazioni obbligatorie: l’URL del sito<\/strong> di riferimento, il continente in cui si trova l’impresa, il continente in cui si trovano i potenziali clienti a cui il servizio di prenotazione online potrebbe interessare, il tipo di servizio<\/strong> offerto (si pu\u00f2 scegliere tra prenotazioni al ristorante, richieste di consegna di cibo a domicilio e prenotazioni di appuntamenti; nel caso in cui la propria proposta non rientri in una di queste casistiche, \u00e8 presente la casella Altro<\/em> in cui spiegare ogni dettaglio), il proprio indirizzo email<\/strong> e i propri dati anagrafici.<\/p>\n

I link per le prenotazioni online<\/strong> potrebbero rappresentare una novit\u00e0 molto interessante negli Stati Uniti; pi\u00f9 complesso sembra essere il discorso relativo all’Italia, anche perch\u00e9 MyBusiness risulta ancora poco usato tra le piccole e medie imprese<\/strong> del Belpaese. E questo \u00e8 un vero peccato, perch\u00e9 grazie a questo strumento un’attivit\u00e0 ha la possibilit\u00e0 di connettersi non solo con i propri clienti, ma anche con gli utenti che potrebbero diventare tali (anche in virt\u00f9 del collegamento con Google AdWords<\/strong>). Non solo: MyBusiness permette anche di gestire in un solo pannello una grande quantit\u00e0 di informazioni, e al tempo stesso di verificare se e quanto le proprie pagine Google Plus siano efficaci. Insomma, quella dei link per le prenotazioni online potrebbe costituire per le imprese nostrane una palla da cogliere al balzo, un’occasione di cui approfittare per avvicinarsi a Google MyBusiness in maniera redditizia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Una novit\u00e0 relativa a Google MyBusiness<\/strong> \u00e8 stata annunciata da poco da Mountain View: si tratta del clic per le prenotazioni online. In pratica, nelle schede di MyBusiness verr\u00e0 inserito un nuovo link che render\u00e0 le operazioni di prenotazione<\/strong> pi\u00f9 veloci e…<\/p>\n","protected":false},"author":4,"featured_media":24814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[252,154,36,429,430,431],"class_list":["post-24515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-strategy","tag-conversioni","tag-google","tag-google-mybusiness","tag-motori-di-ricerca","tag-ricerca-organica"],"yoast_head":"\nGoogle MyBusiness: link per prenotazioni online - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Google annuncia una novit\u00e0 relativa a Google MyBusiness: si tratta della nuova feature per l'inserimento di link per le prenotazioni online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/google-mybusiness-arrivano-i-link-per-le-prenotazioni-online\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google MyBusiness: link per prenotazioni online - 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