{"id":24538,"date":"2015-06-01T10:57:44","date_gmt":"2015-06-01T08:57:44","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24538"},"modified":"2023-02-27T14:27:21","modified_gmt":"2023-02-27T14:27:21","slug":"come-definire-ed-implementare-url-seo-friendly","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/come-definire-ed-implementare-url-seo-friendly\/","title":{"rendered":"Come definire ed implementare URL SEO-friendly?"},"content":{"rendered":"<p>Qual \u00e8 la miglior struttura da dare alle pagine del proprio sito per fare in modo di avere <strong>URL SEO-friendly<\/strong>? A questa domanda ha recentemente risposto Rand Fishkin, fondatore di Moz.com, e considerato un vero esperto nel settore. Vediamo assieme quindi, quali sono i suoi consigli.<\/p>\n<p>Per quanto riguarda la questione <a href=\"https:\/\/www.artera.net\/it\/blog\/seo\/sottodominio-o-sottocartella-quale-scegliere-per-la-seo\">sottocartella\/sottodominio<\/a>, di cui abbiamo parlato anche la settimana scorsa, Fishkin ha un&#8217;idea ben precisa: \u00e8 meglio usare una <strong>sottocartella<\/strong> e preferire un dominio di terzo livello solo se &#8220;costretti&#8221;. Come sempre \u00e8 bene non esagerare, poich\u00e9 strutturare un URL con troppe cartelle pu\u00f2 creare un aspetto di troppa profondit\u00e0 del sito.<\/p>\n<p>Un altro accorgimento da usare \u00e8 quello di includere le <strong>parole chiave negli URL<\/strong>: in questo modo l&#8217;utente legge quello che sta cercando. Inoltre, se l&#8217;URL viene utilizzato come link, le keyword potrebbero diventare parte dell&#8217;<strong>anchor text<\/strong>, ovvero il testo su cui viene inserito il link. Attenzione per\u00f2 a non ripetere troppe volte la stessa parola chiave, perch\u00e9 il link potrebbe sembrare spam e venire penalizzato dai motori di ricerca.<\/p>\n<p>Nel suo articolo Fishkin consiglia di mantenere un <strong>URL pi\u00f9 leggibile possibile<\/strong> sia per gli utenti, sia per i motori di ricerca, i quali sempre pi\u00f9 basano le proprie valutazioni sulla <strong>user experience<\/strong>. Su quest&#8217;ultimo punto, personalmente, non posso che trovarmi d&#8217;accordo: il mio primo blog aveva un URL abbastanza complicato, e diventava un problema farlo ricordare alle persone quando ne parlavo: infatti non ha avuto un grande risultato! Il problema infatti pu\u00f2 essere dovuto anche ad un <strong>indirizzo troppo lungo<\/strong>: secondo Fishkin, se supera i 100 caratteri dovrebbe essere riscritto, in quanto penalizzato al momento della condivisione sui social. Per accorciare l&#8217;URL un consiglio utile potrebbe essere quello di eliminare le <strong>stop-word<\/strong>, cio\u00e8 proposizioni e congiunzioni, che non servono per rendere leggibile l&#8217;URL. Importante anche evitare l&#8217;uso dei parametri durante la scrittura del vostro URL, sempre per rendere pi\u00f9 leggibile lo stesso.<\/p>\n<p>Se nel vostro sito avete prodotto due URL con contenuti pressoch\u00e9 identici \u00e8 meglio usare il <strong>redirect<\/strong> o il <strong>rel=&#8221;canonical&#8221;<\/strong>, per evitare una perdita a livello di ranking. Anche in tal caso per\u00f2, \u00e8 bene non abusare dei redirect, poich\u00e9 alcuni device potrebbero aver difficolt\u00e0 a visualizzare un blog che ne ha troppi!<\/p>\n<p>Quello che si scrive all&#8217;interno del proprio sito e l&#8217;URL che indirizzer\u00e0 l&#8217;utente alla lettura sono molto importanti: \u00e8 per questo che abbinare l&#8217;indirizzo web ad un titolo \u00e8 una buona strategia. <strong>URL, headline e meta title<\/strong> dovrebbero essere simili perch\u00e9 un utente che cercher\u00e0 su Google e trover\u00e0 tra i risultati la tua pagina vedr\u00e0 un meta title e un link che, una volta aperta la pagina, si rispecchieranno nell&#8217;headline.<\/p>\n<p>Attenzione anche ad non includere <strong>caratteri speciali<\/strong> che possono creare problemi ad alcuni browser: evitare ad esempio <em>&#8220;+&#8221;<\/em>, <em>&#8220;!&#8221;<\/em> e <em>&#8220;()&#8221;<\/em>. Anche l&#8217;uso dell&#8217;<strong>hashtag<\/strong> <em>&#8220;#&#8221;<\/em> all&#8217;interno del url non \u00e8 consigliabile ed \u00e8 fondamentale usare il minuscolo. I server Linux\/Unix ad esempio, non riconoscono il maiuscolo, generando l&#8217;errore <em>&#8220;404 Not Found&#8221;<\/em>.<\/p>\n<p>Un ultimo accorgimento: per distanziare una parola dall&#8217;altra all&#8217;interno del vostro URL, fatelo con il <strong>trattino<\/strong> <em>&#8220;-&#8220;<\/em> (da preferire all&#8217;underscore <em>&#8220;_&#8221;<\/em>) ed evitate l&#8217;uso dello spazio <em>&#8221; &#8220;<\/em> in quanto genera URL contenti la stringa <em>&#8220;%20&#8221;<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qual \u00e8 la miglior struttura da dare alle pagine del proprio sito per fare in modo di avere <strong>URL SEO-friendly<\/strong>? A questa domanda ha recentemente risposto Rand Fishkin, fondatore di Moz.com, e considerato un vero esperto nel settore.<\/p>\n","protected":false},"author":4,"featured_media":24610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[31,117,129],"class_list":["post-24538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-domini-internet","tag-seo","tag-url"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Definire URL SEO-friendly - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Qual \u00e8 la miglior struttura da dare alle pagine del proprio sito per fare in modo di avere URL SEO-friendly? 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