{"id":24615,"date":"2015-06-08T10:57:52","date_gmt":"2015-06-08T08:57:52","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24615"},"modified":"2023-02-27T14:27:18","modified_gmt":"2023-02-27T14:27:18","slug":"meta-title-e-headline-differenza","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/meta-title-e-headline-differenza\/","title":{"rendered":"Meta title e headline: che differenza c&#8217;\u00e8?"},"content":{"rendered":"<p>Tutto ebbe inizio con un errore di traduzione o, meglio, con una semplificazione nella traduzione da inglese ad italiano. Ed \u00e8 cos\u00ec che gli utenti web italiani spesso confondono <strong><em>&#8220;title&#8221;<\/em> e <em>&#8220;headline&#8221;<\/em><\/strong> non comprendendone la differenza, dato che entrambe le parole vengono riportate nella nostra lingua con un semplicistico <em>&#8220;titolo&#8221;<\/em>.<\/p>\n<p>In realt\u00e0 meta title e headline sono due cose ben distinte, ed oggi ve ne voglio parlare. <\/p>\n<h2>Meta Title<\/h2>\n<p>Il <strong>meta title<\/strong> \u00e8 un titolo che dev&#8217;essere inserito a livello di codice in ogni pagina del sito tramite <strong>tag &#8220;title&#8221;<\/strong>, ma che non appare da nessuna parte sul sito stesso. E allora dove viene visualizzato? Il meta title comparir\u00e0 nella linguetta o <strong>tab del browser<\/strong> e nei <strong>risultati di ricerca su Google<\/strong> e gli altri motori di ricerca, come titolo della pagina.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/06\/meta-title-browser.jpg\" alt=\"Meta Title nel browser\" width=\"489\" height=\"211\" class=\"aligncenter size-full wp-image-24646\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/06\/meta-title-serp.jpg\" alt=\"Meta Title nella SERP\" width=\"489\" height=\"239\" class=\"aligncenter size-full wp-image-24647\" \/><\/p>\n<p>C&#8217;\u00e8 da tenere conto, per\u00f2, che nelle SERP di Google a volte il meta title viene modificato dal motore di ricerca stesso, perch\u00e9 ritiene che non sia in linea con il contenuto della pagina o per altre motivazioni.<\/p>\n<p>Perch\u00e9 sia efficace, il meta title deve essere lungo al massimo 60 caratteri e deve essere unico: in poche parole nel vostro sito non vi devono essere altre pagine con lo stesso meta title. \u00c8 opportuno che contenga la <strong>parola chiave<\/strong> selezionata per la pagina (possibilmente all&#8217;inizio) e, dato che deve &#8220;piacere&#8221; a Google,\u00a0\u00e8 bene che sia specifico facendo capire chiaramente di cosa parla quella determinata pagina.<\/p>\n<h2>Headline o H1<\/h2>\n<p>L&#8217;<strong>headline<\/strong> invece \u00e8 il tiolo che trovate all&#8217;inizio del contenuto di una pagina, contrassegnato nel codice con il <strong>tag &#8220;H1&#8221;<\/strong>. Spesso \u00e8 identico al title, ma secondo alcune scuole di pensiero, \u00e8 pi\u00f9 efficace quando lo si rende &#8220;appetibile&#8221; ad occhio umano, in quanto \u00e8 quello che viene visualizzato tramite la condivisione nei social.<\/p>\n<p>Per renderlo accattivante ci sono alcuni accorgimenti poco &#8220;scientifici&#8221; e molto umani, per l&#8217;appunto. Ad esempio puntare sul fattore <em>&#8220;news&#8221;<\/em>, poich\u00e9 la stragrande maggioranza degli utenti, \u00e8 sul web in cerca di notizie. Facciamo un esempio: volete attirare nel vostro ecommerce, che vende scarpe, un determinato gruppo di consumatrici&#8230; magari le pi\u00f9 modaiole? Supponiamo che siate in possesso di alcuni sandali molto attuali: sfruttare il fattore news equivale a far sapere che ora ce li avete e vi sono arrivati. Perci\u00f2 invece di scrivere <em>&#8220;Abbiamo a disposizione i sandali xx&#8221;<\/em>, un <strong>headline efficace<\/strong> potrebbe dire <em>&#8220;Ora disponibili i sandali xx!&#8221;<\/em>. Per renderlo pi\u00f9 accattivante potremmo aggiungere anche una frase ad effetto che inviti la consumatrice attenta alla moda, come <em>&#8220;Ora disponibili i sandali xx visti nelle sfilate parigine!&#8221;<\/em>. Insomma, in questo caso, \u00e8 bene studiare una strategia ed usare l&#8217;headline come valido strumento per attirare gli utenti nel vostro sito.<\/p>\n<p>Spero che questo articolo abbia chiarito un po&#8217; le idee e che vi far\u00e0 usare meta title e headline in maniera consapevole: ora non potete pi\u00f9 dire che siete confusi riguardo al significato di queste due parole!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tutto ebbe inizio con un errore di traduzione o, meglio, con una semplificazione nella traduzione da inglese ad italiano. Ed \u00e8 cos\u00ec che gli utenti web italiani spesso confondono <strong><em>&#8220;title&#8221;<\/em> e <em>&#8220;headline&#8221;<\/em><\/strong> non comprendendone la differenza&#8230;<\/p>\n","protected":false},"author":4,"featured_media":24643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[293,433,116,117,48],"class_list":["post-24615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-copywriting","tag-meta-tag","tag-ottimizzazione","tag-seo","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta Title e Headline: che differenza c&#039;\u00e8? - blog.artera.net<\/title>\n<meta name=\"description\" content=\"A causa di un errore di traduzione gli utenti web italiani spesso confondono meta title e headline non comprendendone la differenza...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/meta-title-e-headline-differenza\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta Title e Headline: che differenza c&#039;\u00e8? 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