{"id":24684,"date":"2015-06-26T17:44:16","date_gmt":"2015-06-26T15:44:16","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24684"},"modified":"2023-02-27T14:25:19","modified_gmt":"2023-02-27T14:25:19","slug":"instagram-il-social-mobile-di-sole-foto-e-hashtag","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/instagram-il-social-mobile-di-sole-foto-e-hashtag\/","title":{"rendered":"Instagram, il social mobile di sole foto e hashtag"},"content":{"rendered":"<p>Abbiamo parlato di tanti social, in questa rubrica, ma all&#8217;appello ne manca uno che sta diventando sempre pi\u00f9 importante: <strong>Instagram<\/strong>. Ma come districarsi in questa rete di hashtag e cuoricini? Come pu\u00f2 un&#8217;azienda sfruttare un social che pu\u00f2 essere utilizzato solo da mobile e non consente la condivisione di link nei post?<\/p>\n<p>Una sfida non da poco, direi.<\/p>\n<p>Instagram, per i pochi che non lo sapessero, \u00e8 un social che permette esclusivamente la <strong>condivisone di foto<\/strong> e piccoli video corredati da una didascalia e dagli hashtag. Come abbiamo gi\u00e0 visto, le foto sono il contenuto pi\u00f9 apprezzato e pi\u00f9 immediato su tutti i social per la loro forza comunicativa immediata, per questo motivo Instagram \u00e8 un mezzo utilissimo alla costruzione della <strong>Brand Awareness<\/strong>.<\/p>\n<p>Ma la domanda resta: come fa un brand ad ottenere followers? Semplice: con gli <strong>hashtag<\/strong> e con l&#8217;<strong>engagement<\/strong>. Facciamo un esempio pratico.<\/p>\n<h2>Instagram e il mondo del food<\/h2>\n<p>Su Instagram sono molto attive le community di appassionati di cibo: vi dico solo che i post che contengono l&#8217;hashtag <em>#food<\/em> sono pi\u00f9 di 180 milioni. Ma anche <em>#foodporn<\/em>, <em>#foodgasm<\/em>, <em>#foopics<\/em> e <em>#foodstagram<\/em> sono utilizzatissimi. Questo significa che per un ristorante, un locale, un bistrot o un pub l&#8217;<strong>audience potenzialmente interessata<\/strong> ai propri prodotti \u00e8 immensa. Basta utilizzare i giusti hashtag per immettersi nello stream di tutti coloro che condividono questo interesse.<\/p>\n<p>Tutto qui? No, ovviamente. Un conto \u00e8 far s\u00ec che la foto venga vista da un pubblico il pi\u00f9 ampio possibile, un altro \u00e8 che la foto resti impressa ai follower. Pi\u00f9 i contenuti sono interessanti, pi\u00f9 generano <strong>like e commenti<\/strong>, pi\u00f9 l&#8217;account che li pubblica diventa visibile nella tab <strong><em>\u201cEsplora\u201d<\/em><\/strong> e quindi facilmente raggiungibile dagli utenti che ancora non sono follower.<\/p>\n<p>Il grande potere di Instagram risiede proprio qui, nella sua semplicit\u00e0: scatti la foto, scegli il filtro, scrivi la didascalia, inserisci la foto nel suo ambito tramite gli hashtag et voil\u00e0&#8230; la pubblicazione \u00e8 fatta.<\/p>\n<p>Sembrerebbe tutto rose e fiori, giusto? Un social dove tutto quello che si deve fare \u00e8 pubblicare \u201cbelle foto\u201d (e diciamolo, con i filtri non \u00e8 poi cos\u00ec difficile&#8230;) e scrivere il giusto hashtag. In realt\u00e0, come vi ho accennato sopra, le difficolt\u00e0 per chi si occupa di <strong>social media marketing<\/strong> non sono poche: non vi \u00e8 la possibilit\u00e0 di ricondividere una foto, non si possono inserire link, non \u00e8 possibile programmare la pubblicazione di contenuti&#8230; insomma, tutto quello su cui si basano le strategie degli altri social non sono applicabili su Instagram.<\/p>\n<p>Tutto ci\u00f2 rende Instagram un mondo a parte, dove vince davvero il <strong>contenuto pi\u00f9 interessante<\/strong> e meglio realizzato. Una sfida difficile, certo, ma sicuramente tra le pi\u00f9 interessanti dell&#8217;attuale panorama social.<\/p>\n<p>E voi? Siete #igers oppure no?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abbiamo parlato di tanti social, in questa rubrica, ma all&#8217;appello ne manca uno che sta diventando sempre pi\u00f9 importante: <strong>Instagram<\/strong>. Ma come districarsi in questa rete di hashtag e cuoricini? Come pu\u00f2 un&#8217;azienda sfruttare un social che&#8230;<\/p>\n","protected":false},"author":4,"featured_media":24850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[205,148,347,196,354,35,48],"class_list":["post-24684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicazione","tag-condividere","tag-fotografia","tag-immagini","tag-instagram","tag-social","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Instagram, il social mobile di sole foto e hashtag - Artera<\/title>\n<meta name=\"description\" content=\"Abbiamo parlato di tanti social, ma all&#039;appello manca Instagram, che \u00e8 sempre pi\u00f9 importante. 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