{"id":24769,"date":"2015-06-22T17:04:45","date_gmt":"2015-06-22T15:04:45","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24769"},"modified":"2023-02-27T14:27:10","modified_gmt":"2023-02-27T14:27:10","slug":"seo-on-page-come-creare-contenuti-seo-friendly","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/seo-on-page-come-creare-contenuti-seo-friendly\/","title":{"rendered":"SEO on-page: come creare contenuti SEO-friendly"},"content":{"rendered":"<p>Si parla sempre pi\u00f9 spesso di <strong>SEO on-page<\/strong>: un buon posizionamento \u00e8 la chiave del successo di un sito perch\u00e9 lo contraddistingue dalla massa. Tuttavia non \u00e8 cos\u00ec semplice ottenere una posizione di prestigio perch\u00e9, come abbiamo imparato, i motori di ricerca leggono le nostre pagine in maniera diversa da noi. Quali sono quindi le migliori tecniche per far si che il nostro lavoro sia <strong>SEO-friendly<\/strong>?<\/p>\n<p>Partiamo dalle <strong>keyword<\/strong>, che sono essenziali per far capire a Google di cosa stiamo parlando e devono essere ripetute all&#8217;interno di tutta la pagina: nei meta tag title e description, nell&#8217;url, negli headline (H1, e H2), nel testo e nelle immagini. Tuttavia come sempre \u00e8 bene non esagerare, per evitare di ottenere l&#8217;effetto contrario a quello desiderato. Non esiste, come molti sostengono, una <strong>keyword density<\/strong> perfetta, ma le parole chiave devono essere inserite nel testo in modo naturale.<\/p>\n<p>Una buona conoscenza della lingua in cui scriviamo pu\u00f2 aiutarci con l&#8217;inserimento di <strong>sinonimi delle parole chiave<\/strong>. Oramai infatti le ricerche all&#8217;interno dei motori hanno volumi altissimi, quindi, per facilitare il posizionamento di una pagina nei confronti di una determinata query, \u00e8 bene conoscere ed usare delle parole diverse con lo stesso significato. Questo far\u00e0 s\u00ec che nei casi di disambiguazione la nostra pagina spiccher\u00e0 e non verr\u00e0 scartata o confusa con altre.<\/p>\n<p>Un altro fattore importante sembra essere quello della <strong>segmentazione del testo<\/strong>. I motori di ricerca tendono ormai a preferire ci\u00f2 che viene scritto all&#8217;interno del testo principale, al centro della pagina. Poca importanza \u00e8 invece data ad altre parti del layout: ad esempio le sidebar (dove spesso troviamo banner pubblicitari) e il footer.<\/p>\n<p>Quando scriviamo inoltre, dobbiamo fare attenzione all&#8217;<strong>organizzazione dei paragrafi<\/strong>: la distanza semantica tra una parola ed un&#8217;altra fa la differenza. Se posizioniamo una o pi\u00f9 parole chiave nello stesso blocco di testo, il risultato a livello SEO sar\u00e0 migliore rispetto a se le avessimo scritte una nell&#8217;headline e l&#8217;altra nel footer.<\/p>\n<p>Google tende a capire quali sono le <strong>frasi pi\u00f9 importanti<\/strong> all&#8217;interno della nostra pagina. Se nel nostro articolo parliamo di vacanze, ad esempio, i termini che verranno associati saranno mare, volo e low cost. Se inseriamo queste parole in un&#8217;unica frase, essa sar\u00e0 riconosciuta dai motori di ricerca come principale. Aggiungendo link in entrata da pagine collegate, si possono ottenere ottimi risultati nel posizionamento.<\/p>\n<p>Un altro punto fondamentale per la SEO del futuro riguarda le <strong>entit\u00e0<\/strong>, strettamente legate alla <strong>ricerca semantica<\/strong>. Le semplici parole chiave non bastano pi\u00f9, ma \u00e8 il <em>&#8220;concetto&#8221;<\/em>, il <em>&#8220;significato pi\u00f9 grande&#8221;<\/em>, che sta dietro alle keyword ad interessare ai motori di ricerca. Gi\u00e0 adesso cercando &#8220;Ricetta pasta frolla&#8221; o &#8220;Tempo di preparazione pasta frolla&#8221; su Google si ottengono gli stessi risultati, perch\u00e9 il motore di ricerca intuisce l&#8217;esigenza dell&#8217;utente e visualizza il risultato pi\u00f9 consono, anche se non \u00e8 ottimizzato per la query ricercata.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si parla sempre pi\u00f9 spesso di <strong>SEO on-page<\/strong>: un buon posizionamento \u00e8 la chiave del successo di un sito perch\u00e9 lo contraddistingue dalla massa. Tuttavia non \u00e8 cos\u00ec semplice ottenere una posizione di prestigio perch\u00e9, come abbiamo imparato&#8230;<\/p>\n","protected":false},"author":4,"featured_media":24773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[206,36,193,430,176,431,435,117],"class_list":["post-24769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-contenuti","tag-google","tag-keyword","tag-motori-di-ricerca","tag-ranking","tag-ricerca-organica","tag-ricerca-semantica","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO on-page: creare contenuti SEO-friendly - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Si parla sempre pi\u00f9 spesso di SEO on-page: un buon posizionamento \u00e8 la chiave del successo di un sito perch\u00e9 lo contraddistingue da...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/seo-on-page-come-creare-contenuti-seo-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO on-page: creare contenuti SEO-friendly - 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