{"id":24812,"date":"2015-06-25T10:30:59","date_gmt":"2015-06-25T08:30:59","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24812"},"modified":"2023-02-27T14:25:19","modified_gmt":"2023-02-27T14:25:19","slug":"gestire-i-coupon-per-aumentare-le-vendite-di-un-ecommerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/gestire-i-coupon-per-aumentare-le-vendite-di-un-ecommerce\/","title":{"rendered":"Gestire i coupon per aumentare le vendite di un ecommerce"},"content":{"rendered":"<p>Da che mondo \u00e8 mondo, una delle strategie per incrementare le vendite di un negozio \u00e8&#8230;fare sconti! Questo \u00e8 sempre stato vero per i negozi fisici e lo \u00e8 ancora di pi\u00f9 per i negozi online. I <strong>coupon<\/strong> sono infatti molto apprezzati dagli utenti che acquistano online.<\/p>\n<p>Ma quali sono le <strong>tipologie di coupon<\/strong> che esistono e che chi si occupa di ecommerce dovrebbe assolutamente prendere in considerazione?<\/p>\n<p>Iniziamo col dire che i CMS sviluppati espressamente per la creazione di ecommerce inglobano funzionalit\u00e0 che consentono di gestire facilmente moltissime tipologie di sconti. Quello che si pu\u00f2 trovare negli store online (anche tra i pi\u00f9 grandi al mondo) prevede la <strong>gratuit\u00e0 delle spese di spedizione<\/strong> se l&#8217;ordine raggiunge una certa spesa. I coupon tuttavia possono essere molto pi\u00f9 complessi rispetto agli sconti standard e consentono di applicare strategie maggiormente mirate.<\/p>\n<p>I coupon pi\u00f9 semplici prevedono uno <strong>sconto percentuale<\/strong> oppure uno <strong>sconto fisso<\/strong>. Lo sconto percentuale andr\u00e0 calcolato sulla spesa di riferimento (singolo prodotto o totale del carrello) mentre lo sconto fisso si potr\u00e0 pi\u00f9 semplicemente sottrarre dal totale di spesa dell&#8217;utente. Definite queste due tipologie fondamentali bisogna poi specificare se lo sconto \u00e8 destinato ad un singolo prodotto (ovvero singolo SKU) inserito all&#8217;interno del catalogo del negozio online.<\/p>\n<p>Il coupon pu\u00f2 essere valido per un <strong>singolo prodotto<\/strong> o per una <strong>categoria di prodotti<\/strong>. Grazie alle strutture dei cataloghi dei CMS per ecommerce \u00e8 infatti estremamente semplice applicare scontistiche ad un&#8217;intera categoria o sottocategoria. Esiste anche la soluzione complementare che prevede l&#8217;applicazione di sconti a tutte le categorie tranne una (oppure a tutti i prodotti di una categoria tranne uno).<\/p>\n<p>Gli evergreen sono i coupon che concedono un predeterminato sconto (nella maggior parte dei casi fisso) una volta raggiunto un <strong>tetto minimo di spesa<\/strong> con un singolo carrello. Oltre a questo ci sono poi i coupon che permettono di ottenere prodotti in regalo come le <strong>promozioni 3&#215;2 o 1+1<\/strong>.<\/p>\n<p>I software CMS aiutano gli utenti nella definizione di regole pi\u00f9 o meno complicate per <strong>gestire i coupon<\/strong>. Per definire i coupon bisogner\u00e0 tuttavia indicare delle informazioni fondamentali:<\/p>\n<ul>\n<li>date di inizio e fine validit\u00e0 (sempre che il coupon non abbia validit\u00e0 infinita)<\/li>\n<li>numero di utilizzi per coupon (se si vuole porre un limite al numero di volte che un dato sconto pu\u00f2 essere utilizzato)<\/li>\n<li>numero di utilizzi per utente (se si vuole evitare che un utente utilizzi lo sconto pi\u00f9 di X volte)<\/li>\n<li>tipologia di utenti per cui \u00e8 valido (solo utenti registrati, tutti gli utenti, altre categorie particolari, &#8230;)<\/li>\n<li>vetrine su cui \u00e8 valido (in caso in cui siano presenti pi\u00f9 vetrine, ad esempio con lingue diverse, per un singolo negozio)<\/li>\n<\/ul>\n<p>Per scegliere la propria <strong>strategia di sconti<\/strong> \u00e8 importante conoscere in modo approfondito le tipologie di coupon che \u00e8 possibile creare su uno store online in modo da mettere in campo azioni efficaci che consentano di colpire gli utenti e, in questo modo, aumentare il giro d&#8217;affari.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da che mondo \u00e8 mondo, una delle strategie per incrementare le vendite di un negozio \u00e8&#8230;fare sconti! Questo \u00e8 sempre stato vero per i negozi fisici e lo \u00e8 ancora di pi\u00f9 per i negozi online. I <strong>coupon<\/strong> sono infatti molto apprezzati dagli utenti che acquistano online.<\/p>\n","protected":false},"author":4,"featured_media":24828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[90,72,221,421,84],"class_list":["post-24812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-coupon","tag-e-commerce","tag-fidelizzazione","tag-guida-ecommerce","tag-vendite-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce: gestire i Coupon e aumentare le Vendite - blog.art<\/title>\n<meta name=\"description\" content=\"I CMS per ecommerce aiutano gli utenti nella definizione di regole pi\u00f9 o meno complicate per gestire i coupon, molto apprezzati dai clienti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/gestire-i-coupon-per-aumentare-le-vendite-di-un-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce: gestire i Coupon e aumentare le Vendite - 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