{"id":24880,"date":"2015-07-13T09:45:01","date_gmt":"2015-07-13T07:45:01","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24880"},"modified":"2023-02-27T14:25:11","modified_gmt":"2023-02-27T14:25:11","slug":"semrush-per-analisi-del-ranking","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/semrush-per-analisi-del-ranking\/","title":{"rendered":"SEMrush per l&#8217;analisi del ranking del nostro sito"},"content":{"rendered":"<p>Nelle scorse settimane abbiamo parlato a lungo di quanto sia importante il posizionamento sui motori di ricerca per il nostro sito. Ma una volta seguiti tutti i consigli in merito, come possiamo <strong>monitorare il ranking<\/strong>?<\/p>\n<p>Tra i molti strumenti utili per questo scopo c&#8217;\u00e8 <strong>SEMrush<\/strong>: si tratta infatti di un servizio che offre diversi <strong>strumenti per il marketing del sito web<\/strong>, con la possibilit\u00e0 di monitorare anche le campagne di un competitor.<\/p>\n<p><a href=\"http:\/\/it.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEMrush<\/a> non \u00e8 difficle da usare: dopo la registrazione baster\u00e0 inserire l&#8217;indirizzo del nostro sito tramite <em>&#8220;add a new project\u201d<\/em> ed entrare nelle impostazioni tramite <em>&#8220;general settings&#8221;<\/em>. Tuttavia la parte pi\u00f9 interessante secondo me, \u00e8 quella della sezione <strong><em>&#8220;tracking settings&#8221;<\/em><\/strong>: in questa parte infatti possiamo decidere quale device monitorare, scegliere quale competitor tenere d&#8217;occhio (fino ad un massimo di 5), collegare il nostro fidato Google Analytics e aggiungere le parole chiave da tracciare. Se non sappiamo quali termini ci possono essere utili lasciamo fare a SEMrush: le keyword, infatti, si possono aggiungere oltre che manualmente o da file, anche tramite SEMrush stesso. Infine \u00e8 possibile attivare le notifiche email settimanali con i dati del tracking.<\/p>\n<p>Come <strong>analizzare i dati<\/strong> forniti da SEMrush? Accedendo al nostro account, i dati appariranno nella colonna principale\u00a0a destra. Con <em>&#8220;overview&#8221;<\/em>, possiamo avere un <strong>quadro generale del ranking<\/strong> del nostro sito. Con <em>&#8220;keyword&#8221;<\/em> monitoriamo l&#8217;andamento delle parole chiave inserite. Con <em>&#8220;domain comparison&#8221;<\/em>, invece, possiamo vedere come si comportano i nostri competitor, mentre con <em>&#8220;competitor discover&#8221;<\/em> possiamo cercare quelli pi\u00f9 affini a noi (attraverso le keywords, ad esempio).<\/p>\n<p>SEMrush \u00e8 un servizio a pagamento, ma online si possono trovare diverse offerte per una prova gratuita per farsi un&#8217;idea degli strumenti e delle performance prima di acquistarlo.<\/p>\n<p>\u00c8 uno strumento utile per chi vuole monitorare il proprio sito con precisione e tenere d&#8217;occhio i competitor, capire cosa gli utenti cercano e migliorare la visibilit\u00e0 sul web. Vale la pena di provarlo anche perch\u00e9, come gi\u00e0 detto, \u00e8 piuttosto intuitivo e ci fornisce dati che sono molto utili per l&#8217;<strong>analisi del ranking<\/strong> del nostro sito. <\/p>\n<p>Come sappiamo, il <strong>posizionamento sui motori di ricerca<\/strong> \u00e8 una parte importante del lavoro fatto per rendere il nostro sito pi\u00f9 visitato. Perch\u00e9 quindi non utilizzare questo servizio, se ci pu\u00f2 aiutare in tal senso?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nelle scorse settimane abbiamo parlato a lungo di quanto sia importante il posizionamento sui motori di ricerca per il nostro sito. Ma una volta seguiti tutti i consigli in merito, come possiamo <strong>monitorare il ranking<\/strong>?<\/p>\n","protected":false},"author":4,"featured_media":24964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[47,193,430,176,436,117],"class_list":["post-24880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-competitor","tag-keyword","tag-motori-di-ricerca","tag-ranking","tag-semrush","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 SEMrush per l&#039;analisi del ranking del nostro sito - Artera<\/title>\n<meta name=\"description\" content=\"Sappiamo quanto sia importante il posizionamento sui motori di ricerca per il nostro sito, ma come si fa una corretta analisi del ranking?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/semrush-per-analisi-del-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 SEMrush per l&#039;analisi del ranking del nostro sito - 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