{"id":24980,"date":"2015-07-21T10:23:42","date_gmt":"2015-07-21T08:23:42","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24980"},"modified":"2023-02-27T14:24:42","modified_gmt":"2023-02-27T14:24:42","slug":"content-curation-e-brand-reputation-con-scoop-it","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/content-curation-e-brand-reputation-con-scoop-it\/","title":{"rendered":"Content Curation e Brand Reputation con Scoop.it"},"content":{"rendered":"

Se hai deciso di diffondere i tuoi contenuti<\/b>, condividere ci\u00f2 che \u00e8 in linea con il tuo pensiero oppure semplicemente crearti uno spazio in cui organizzare informazioni, Scoop.it<\/a> \u00e8 quello che fa per te.<\/p>\n

Io sono rimasta incantata, ho iniziato a studiarne le dinamiche per capire se \u00e8 uno strumento valido e alla fine mi sono detta di s\u00ec! Ho gi\u00e0 creato il mio profilo e sono pronta a buttarmi nella mischia.<\/p>\n

Puoi iniziare dalla versione free fino a quando non avrai capito se fa per te: hai a disposizione 1 topic (la tua bacheca) e puoi collegare 2 dei tuoi social per lo sharing.<\/p>\n

\"scoop<\/p>\n

Unico difetto: troppo spesso esce un pop-up che vi incita a passare alla PRO. Se siete all\u2019ascolto: liberateci da questo fastidioso avviso, pu\u00f2 bastare al login… no?<\/p>\n

Detto questo, con un po\u2019 del mio #SEOSPIRITO<\/em>, a tratti ironico e a volte irriverente, torno ad elencarvi gli innumerevoli motivi per cui diventarne user. E lo faccio attraverso due simulazioni: “Ecommerce che vende cosmetici” e “Consulente freelance”.<\/p>\n

1. Ecommerce che vende cosmetici e brand reputation<\/h2>\n

Il nostro shop online deve essere promosso, non abbiamo ancora ricevuto ordini, siamo poco conosciuti e dobbiamo quindi aumentare la nostra Brand Reputation<\/strong>. Abbiamo la possibilit\u00e0 di condividere informazioni interessanti come i consigli di bellezza, le ultime tendenze in materia di makeup, una rubrica dell\u2019esperto.<\/p>\n

Possiamo inserire nel nostro topic le notizie che abbiamo gi\u00e0<\/strong> nel sito e poi cercare contenuti affini di potenziali influencer<\/strong> che possono farci diventare autorevoli e aggiungere anche questi contenuti e attraverso l\u2019opzione sharing, condividerli nelle pagine social che abbiamo creato.<\/p>\n

\"scoop<\/p>\n

Se gli articoli sono nostri ci baster\u00e0 aggiungerli, mentre se vogliamo inserire pezzi di blogger o di siti autorevoli dovremmo avere la saggezza di commentare. Questo \u00e8 molto importante, pu\u00f2 aiutarci a fare la differenza.<\/p>\n

Se state pensando “Qual \u00e8 differenza tra questo strumento e un qualsiasi profilo Facebook?<\/em> vi dico: qui potete inserire l\u2019intero post, oppure un abstract strutturato, ma anche commentare a vostro piacimento altri contenuti, senza che nessuno ne penalizzi la visualizzazione.<\/p>\n

Dare un\u2019opinione e grazie a questa, essere seguiti da chi potenzialmente richiama i vostri clienti \u00e8 un obiettivo a cui non si deve rinunciare. E se avete voglia di cercare i contenuti potrete capire che coloro che generalmente influenzano la rete sono qui.<\/p>\n

Inoltre, c\u2019\u00e8 la possibilit\u00e0 di indicizzazione nei motori di ricerca<\/strong>, un ulteriore aiuto per il posizionamento organico. Apparire in Google non basta mai, giusto? E dovendo aumentare i nostri ordini, qualsiasi sia la strada \u00e8 importante venga percorsa.<\/p>\n

2. Consulente freelance, content curation e personal branding<\/h2>\n

Il mio caso: sono una SEO specialist freelance che si occupa della parte contenutistica, analizza lo stato di visibilit\u00e0 del sito, scrive testi ottimizzati, struttura strategie di web marketing e si affida a partner specializzati per poter fornire un servizio completo.<\/p>\n

Le nostre fonti sono solitamente in lingua inglese e siamo avidi di contenuti formativi<\/strong> causa complessit\u00e0. Scoop.it \u00e8 ci\u00f2 che fa per noi. Ma non solo: qui possiamo conoscere altri esperti del settore per poter aumentare la nostra rete di conoscenze<\/strong>.<\/p>\n

Io ho necessit\u00e0 di farmi conoscere per le mie capacit\u00e0 e diventare autorevole, in questo modo potr\u00f2 aumentare le conversioni, nello specifico, ricevere richieste per i miei servizi mediante i mezzi di comunicazione che sto utilizzando.<\/p>\n

\"scoop<\/p>\n

E cos\u00ec posso aggiungere al mio topic tutti i contenuti utili allo scopo, li condivider\u00f2 su Google Plus e Twitter e quando inizier\u00f2 a lavorare al mio blog inserir\u00f2 anche ci\u00f2 che ho scritto, in forma di commento, in un altro topic.<\/p>\n

Se vogliamo utilizzare molte delle tante funzioni interessanti dobbiamo pensare ad un upgrade e il mio consiglio \u00e8 sempre quello di valutare quale sia il beneficio prima di iniziare ad investire.<\/p>\n

Un\u2019informazione importantissima: per poter condividere vi baster\u00e0 aggiungere l\u2019estensione sulla toolbar<\/strong> e nel momento in cui atterrerete in una pagina interessante, vi baster\u00e0 cliccare sull\u2019icona, scrivere i vostri commenti e pubblicare.<\/p>\n

Che si tratti quindi di rendervi riconoscibili nella massa, brand reputation<\/strong>, o di gestire l\u2019informazione con ordine fornendo anche le vostre opinioni, content curation<\/strong>, questo sistema \u00e8 infallibile. Come tutto richiede tempo, pazienza e soprattutto strategia: nulla da solo funziona bene come la compenetrazione di differenti approcci comunicativi in questo articolato processo di marketing.<\/p>\n

Se hai capito come funziona ora dovresti attivare l\u2019iconcina it!<\/em> e scrivermi ci\u00f2 che pensi di quello che ho descritto, ma visto che il mio articolo \u00e8 a servizio del blog che mi ospita dimmelo qui: sono riuscita a convincerti?<\/p>\n","protected":false},"excerpt":{"rendered":"

Se hai deciso di diffondere i tuoi contenuti<\/b>, condividere ci\u00f2 che \u00e8 in linea con il tuo pensiero oppure semplicemente crearti uno spazio in cui organizzare informazioni, Scoop.it \u00e8 quello che fa per te.<\/p>\n","protected":false},"author":4,"featured_media":25063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[281,148,206,315,438],"class_list":["post-24980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brand-reputation","tag-condividere","tag-contenuti","tag-personal-branding","tag-scoop-it"],"yoast_head":"\nContent Curation e Brand Reputation con Scoop.it - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Se hai deciso di diffondere i tuoi contenuti, stando attento a brand reputation e a content curation, Scoop.it \u00e8 lo strumento che fa per te.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/content-curation-e-brand-reputation-con-scoop-it\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Curation e Brand Reputation con Scoop.it - 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