{"id":24987,"date":"2015-07-20T10:17:00","date_gmt":"2015-07-20T08:17:00","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24987"},"modified":"2023-02-27T14:25:06","modified_gmt":"2023-02-27T14:25:06","slug":"link-building-ai-giorni-nostri-cose-e-come-utilizzarla","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/link-building-ai-giorni-nostri-cose-e-come-utilizzarla\/","title":{"rendered":"Link Building ai giorni nostri: cos&#8217;\u00e8 e come utilizzarla?"},"content":{"rendered":"<p>La <strong>link building<\/strong> \u00e8 una tecnica che ci permette di far conoscere il nostro sito a pi\u00f9 utenti possibili grazie all&#8217;inserimento di link in portali esterni alla nostra rete e al conseguente miglioramento del ranking sui motori di ricerca. Per descriverla, possiamo dire che \u00e8 simile ad una semina. Pensate infatti a quando si rilasciano dei semi per far crescere gli alberi: \u00e8 necessario lanciarne molti, ma bisogna anche individuare il terreno in cui gli alberi cresceranno nel miglior modo.<\/p>\n<p>Se un tempo uno dei migliori modi per attirare nuovi utenti nel nostro sito o blog, poteva essere quello di utilizzare i guest post, ora sembra che questa tecnica sia certamente ancora utile, ma non risulti pi\u00f9 la pi\u00f9 efficace. Per non parlare delle directory, penalizzate fortemente dai motori di ricerca, primo fra tutti proprio Google!<\/p>\n<h2>Metodi attuali per fare link building<\/h2>\n<p>In questo momento sembra invece che la <strong>produzione di contenuti<\/strong> e la relativa attivit\u00e0 di outreach, sia il metodo migliore per &#8220;seminare&#8221; in modo utile i nostri link. Scrivere contenuti di qualit\u00e0, che possano essere davvero utili agli utenti, permetter\u00e0 al proprio sito di <strong>ricevere backlink in modo naturale<\/strong>, senza forzare la mano.<\/p>\n<p>Anche la creazione di <strong>infografiche<\/strong>\u00a0pu\u00f2 portare a buoni risultati: in un mondo che ha sempre meno tempo, un grafico accattivante attira attenzione da parte dell&#8217;utente.<\/p>\n<p>Anche i <strong>guest post<\/strong>, nonostante non siano pi\u00f9 il miglior metodo, aiutano molto a promuovere il nostro sito.<\/p>\n<p>In secondo piano l&#8217;attivit\u00e0 della <strong>broken link building<\/strong>, che consiste nel trovare un link non pi\u00f9 funzionante in un sito di nostro interesse. In tal caso, si contatta il webmaster e gli si chiede di sostituirlo con il nostro link. Semplice e utile allo scopo, in questo caso!<\/p>\n<h2>Metodi in disuso per fare link building<\/h2>\n<p>Ci sono invece tecniche che ormai sono cadute in disuso e che non danno i risultati sperati, anzi in alcuni casi sono ritenute addirittura dannose. Si tratta,\u00a0oltre alle gi\u00e0 citate <strong>directory<\/strong>, dello scambio di link, dei siti di social bookmaker, delle <strong>link wheel<\/strong> e delle firme con link nei forum, che sono ormai obsolete.<\/p>\n<p>Personalmente trovo fastidiosa la tecnica di lasciare <strong>link nei commenti dei post<\/strong>. Ci sono blog che ne rimangono completante invasi: anche in questo caso la moderazione mi sembra sempre la chiave migliore. Se un blog ha un topic simile al nostro pu\u00f2 essere ragionevole lasciare un link ogni tanto quando commentiamo, tuttavia farlo in siti che non c&#8217;entrano nulla con il nostro \u00e8 spam vero e proprio e perci\u00f2 da evitare!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La <strong>link building<\/strong> \u00e8 una tecnica che ci permette di far conoscere il nostro sito a pi\u00f9 utenti possibili grazie all&#8217;inserimento di link in portali esterni alla nostra rete e al conseguente miglioramento del ranking sui motori di ricerca.<\/p>\n","protected":false},"author":4,"featured_media":25060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[369,206,356,338,116,117],"class_list":["post-24987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-backlink","tag-contenuti","tag-guest-blogging","tag-infografiche","tag-ottimizzazione","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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