{"id":24991,"date":"2015-07-17T15:19:28","date_gmt":"2015-07-17T13:19:28","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24991"},"modified":"2023-02-27T14:25:08","modified_gmt":"2023-02-27T14:25:08","slug":"il-social-commerce-e-il-futuro-della-vendita-online","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/il-social-commerce-e-il-futuro-della-vendita-online\/","title":{"rendered":"Il Social Commerce \u00e8 il futuro della vendita online?"},"content":{"rendered":"<p>Oggi vorrei iniziare ad affrontare con voi una realt\u00e0 che va sempre pi\u00f9 consolidandosi, il <strong>social commerce<\/strong>. Sto parlando dell\u2019unione di due cose che conosciamo bene: prendiamo l\u2019ecommerce, l\u2019ormai quotidiano commercio online, e le piattaforme social come Twitter o Facebook e abbiamo una prima spiegazione di cos\u2019\u00e8 il social commerce.<\/p>\n<p>Con questo nome si indica, insomma, l\u2019<strong>evoluzione dell&#8217;ecommerce<\/strong> che mira a consentire una maggiore interattivit\u00e0 e partecipazione del cliente durante i suoi acquisti, un commercio attraverso social media e community.<\/p>\n<p>L\u2019obiettivo di questo nuovo modo di vendere e acquistare online non \u00e8 soltanto quello di cambiare il nostro modo di comprare one to one (tra chi vende e chi acquista), ma quello di permettere una vera e propria <strong>socialit\u00e0 dell\u2019acquisto<\/strong>. Mettere cio\u00e8 in comunicazione i membri di una stessa community perch\u00e9 possano non solo dialogare tra loro riguardo acquisti e prodotti, ma anche fare proposte sui prodotti da vendere. Attraverso questo scambio di informazioni tra <strong>domanda e offerta<\/strong> si ribalta il paradigma secondo il quale devono essere le aziende a proporre ai clienti i propri prodotti.<\/p>\n<p>Grandi aziende di ecommerce, come <strong>eBay<\/strong> ad esempio, stanno andando da tempo in questa direzione. Non a caso nel 2005 proprio eBay ha inglobato all\u2019interno della sua piattaforma il sistema Skype. Che si parli, dunque, prima e mentre si compra, perch\u00e9 la conversazione \u00e8 gi\u00e0 mercato!<\/p>\n<p>Se eBay ci prova, <strong>Twitter<\/strong> non sta a guardare: secondo indiscrezioni, l\u2019uccellino azzurro vorrebbe tentare ad entrare nel settore del social commerce permettendo di selezionare ed acquistare i prodotti attraverso i suoi Tweet.<\/p>\n<p>E <strong>Facebook<\/strong>? Il colosso guidato da Mark Zukerberg ci aveva gi\u00e0 provato ma con poco successo. Al momento il social network che pi\u00f9 funziona nell\u2019agevolare questo tipo di commercio \u00e8 <strong>Pinterest<\/strong> che, con una soluzione votata alle immagini, registra traffici vicini a quelli del pi\u00f9 famoso Twitter.<\/p>\n<p>Come spiega Gianluca Diegoli, docente di Marketing, Comunicazione e Consumi allo IULM, anche se non possiamo fare previsioni certe di come si evolver\u00e0 il commercio online, \u00e8 certo che l\u2019ecommerce non sar\u00e0 pi\u00f9 un universo parallelo ai social, ma si discioglier\u00e0 in essi. La vendita online a cui siamo abituati, fredda e self-service sar\u00e0 il passato e, forse, proprio il social commerce sar\u00e0 l\u2019<strong>inizio del commercio futuro<\/strong>.<\/p>\n<p>Cosa ne pensate del social commerce? Aspetto, come sempre i vostri pareri!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oggi vorrei iniziare ad affrontare con voi una realt\u00e0 che va sempre pi\u00f9 consolidandosi, il <strong>social commerce<\/strong>. Sto parlando dell\u2019unione di due cose che conosciamo bene: l\u2019ecommerce e le piattaforme social come Twitter o Facebook.<\/p>\n","protected":false},"author":4,"featured_media":25054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[235,72,61,275,325,274,35,49],"class_list":["post-24991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ebay","tag-e-commerce","tag-facebook","tag-pinterest","tag-recensioni","tag-social-commerce","tag-social","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Commerce, il futuro della vendita online - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Affrontiamo una realt\u00e0 che va sempre pi\u00f9 consolidandosi, il social commerce, che \u00e8 l\u2019unione di portali ecommerce e piattaforme social.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/il-social-commerce-e-il-futuro-della-vendita-online\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Commerce, il futuro della vendita online - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Affrontiamo una realt\u00e0 che va sempre pi\u00f9 consolidandosi, il social commerce, che \u00e8 l\u2019unione di portali ecommerce e piattaforme social.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/ecommerce\/il-social-commerce-e-il-futuro-della-vendita-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-17T13:19:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:25:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/07\/social-commerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/il-social-commerce-e-il-futuro-della-vendita-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/il-social-commerce-e-il-futuro-della-vendita-online\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Il Social Commerce \u00e8 il futuro della vendita online?\",\"datePublished\":\"2015-07-17T13:19:28+00:00\",\"dateModified\":\"2023-02-27T14:25:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/il-social-commerce-e-il-futuro-della-vendita-online\\\/\"},\"wordCount\":396,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/il-social-commerce-e-il-futuro-della-vendita-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/social-commerce.jpg\",\"keywords\":[\"eBay\",\"ecommerce\",\"Facebook\",\"Pinterest\",\"recensioni\",\"social commerce\",\"social network\",\"Twitter\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/il-social-commerce-e-il-futuro-della-vendita-online\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/il-social-commerce-e-il-futuro-della-vendita-online\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/il-social-commerce-e-il-futuro-della-vendita-online\\\/\",\"name\":\"Social Commerce, il futuro della vendita online - 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