{"id":24993,"date":"2015-07-24T09:09:36","date_gmt":"2015-07-24T07:09:36","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=24993"},"modified":"2023-02-27T14:24:40","modified_gmt":"2023-02-27T14:24:40","slug":"social-commerce-il-caso-blomming","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/social-commerce-il-caso-blomming\/","title":{"rendered":"Social Commerce: il caso Blomming"},"content":{"rendered":"<p>Abbiamo gi\u00e0 parlato di cos&#8217;\u00e8 il <strong>social commerce<\/strong> e di quali siano le sue potenzialit\u00e0. Per chi si \u00e8 distratto un attimo possiamo dire, riassumendo, che il social commerce altro non \u00e8 che l&#8217;<strong>integrazione dell&#8217;ecommerce con piattaforme social<\/strong> come Facebook o Twitter. Ancora meglio, \u00e8 un modo di pensare il commercio online non pi\u00f9 come una fredda relazione tra l&#8217;oggetto e chi lo desidera, ma all&#8217;interno di relazioni e scambi di informazioni tra chi vende, chi acquista, chi conosce e chi &#8211; semplicemente &#8211; ha qualcosa da dire.<\/p>\n<p>Tra i protagonisti di questa trasformazione che sta modificando il modo di fare acquisti sul web c\u2019\u00e8 un\u2019azienda tutta italiana: <strong><a href=\"http:\/\/www.blomming.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blomming<\/a><\/strong>. Il sito, nato nel 2010 da un\u2019idea di Nicola Jr. Vitto e Alberto d\u2019Ottavi, \u00e8 stato il primo di questo genere in Italia e tra i primi al mondo. Ora, dopo pi\u00f9 di cinque anni, Blomming \u00e8 ormai tra le pi\u00f9 affermate realt\u00e0 di social commerce non solo in Italia, ma anche in Europa e suoi click arrivano dal Bel Paese e dalla Spagna, come dal Sud America. L\u2019idea \u00e8 <em>\u201csemplice\u201d<\/em>, di quella semplicit\u00e0 con cui son fatte le cose geniali: integrare le piattaforme social, il loro scambio continuo di informazioni e commenti, con il commercio online e la sua necessit\u00e0 di contattare persone interessate ai prodotti. Di pi\u00f9: rendere tutto ci\u00f2 semplice come il blogging. Come? In tre mosse: <strong>publish, share, sell<\/strong>.<\/p>\n<p>Il sistema Blomming permette di vendere i prodotti non solo sulla sua piattaforma, ma anche attraverso il proprio blog, il proprio sito internet o la propria pagina Facebook. L\u2019iscrizione \u00e8 gratuita e in pochi click <strong>chiunque pu\u00f2 creare il suo shop online<\/strong>, gestendo sia i propri prodotti sia ordini e pagamenti. Ogni <em>\u201cvetrina\u201d<\/em> \u00e8 condivisibile proprio come se fosse un post sui social network cos\u00ec da poter diffondere il pi\u00f9 possibile in modo semplice e intuitivo i propri prodotti. Il loro guadagno? Una commissione di <i>revenue sharing<\/i> che si applica alle vendite effettuate dallo shopper.<\/p>\n<p>Oltre a permettere l\u2019apertura del proprio negozio virtuale, Blomming ha fatto qualcosa di pi\u00f9 introducendo la figura del <strong>promoter<\/strong>. Cos\u00ec si possono promuovere dei prodotti sul proprio blog o sito e guadagnare quando i propri consigli generano una vendita!<\/p>\n<p>Il settore \u00e8 in forte crescita e Blomming non sembra certo stare a guardare e negli ultimi anni sta crescendo moltissimo: dagli 8000 shop iniziali le cifre attuali sono molto diverse e in crescita. Forse la frase continuamente ripetuta sul sito per cui il 50% delle vendite on line sar\u00e0, entro quest\u2019anno, effettuato tramite Social Commerce \u00e8 un po\u2019 ottimista, ma questa \u00e8 sicuramente una realt\u00e0 da tenere sotto osservazione!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abbiamo gi\u00e0 parlato di cos\u2019\u00e8 il <strong>social commerce<\/strong> e di quali siano le sue potenzialit\u00e0. Per chi si \u00e8 distratto un attimo possiamo dire, riassumendo, che il social commerce altro non \u00e8 che l&#8217;integrazione dell\u2019ecommerce con piattaforme social&#8230;<\/p>\n","protected":false},"author":4,"featured_media":25130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[276,72,274,35],"class_list":["post-24993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-blomming","tag-e-commerce","tag-social-commerce","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Social Commerce: il caso Blomming - Artera<\/title>\n<meta name=\"description\" content=\"Abbiamo gi\u00e0 parlato di cos\u2019\u00e8 il social commerce e di quali siano le sue potenzialit\u00e0. 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