{"id":25009,"date":"2015-07-16T17:20:21","date_gmt":"2015-07-16T15:20:21","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25009"},"modified":"2023-02-27T14:25:09","modified_gmt":"2023-02-27T14:25:09","slug":"scegli-un-google-partner-le-tue-campagne-adwords","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/scegli-un-google-partner-le-tue-campagne-adwords\/","title":{"rendered":"Scegli un Google Partner per le tue campagne AdWords!"},"content":{"rendered":"<p>Google \u00e8 il motore di ricerca pi\u00f9 utilizzato al mondo e <strong>posizionarsi in prima pagina<\/strong> dei risultati per una chiave di ricerca pu\u00f2 fare la differenza tra il successo o il fallimento di un sito o di un ecommerce che sia. Per poter comparire tra i primi risultati ci sono due opzioni: le <strong>ottimizzazioni SEO<\/strong> e le <strong>campagne pay-per-click<\/strong>.<\/p>\n<p>Se per\u00f2 da un lato il SEO non consente di ottenere risultati certi, dato che nessuno sa esattamente ci\u00f2 che fanno gli algoritmi di Google, le campagne a pagamento danno pi\u00f9 sicurezza. Si sa qual \u00e8 il proprio budget, si sa quanto si spende per ogni click su un annuncio e cos\u00ec via. Va considerato per\u00f2 che la <strong>definizione delle campagne AdWords<\/strong> richiede enorme esperienza e grande preparazione.<\/p>\n<p>Per permettere agli utenti di trovare in maniera semplice <strong>personale qualificato<\/strong> a cui rivolgersi per la creazione di campagne pay-per-click Google ha creato un programma di partnership dedicato a tutte le aziende ed a tutti i professionisti che si occupano di comunicazione e marketing digitale. I vantaggi per un&#8217;azienda derivanti dall&#8217;iscrizione al programma sono molteplici. Come si pu\u00f2 leggere direttamente sul sito <strong>Google Partners<\/strong> <em>&#8220;L&#8217;iscrizione a Partners consente di accedere a corsi di formazione ed eventi speciali, ricerche di mercato, aggiornamenti sui prodotti Google AdWords e altro ancora.&#8221;<\/em><\/p>\n<p>Non \u00e8 sufficiente registrarsi con un account Google per diventare automaticamente partner. I dipendenti dell&#8217;azienda che intende <strong>ottenere la certificazione<\/strong> dovranno documentarsi (grazie alla notevole quantit\u00e0 di materiale didattico messo a disposizione da Google) e sostenere <strong>2 esami<\/strong>. Il primo \u00e8 pi\u00f9 generico ed \u00e8 indispensabile rispondere correttamente all&#8217;85% delle domande. Il secondo \u00e8 a scelta tra &#8220;rete di ricerca&#8221; e &#8220;rete display&#8221;. Nel primo caso il minimo per passare \u00e8 l&#8217;80% mentre nel secondo caso \u00e8 sufficiente il 70%.<\/p>\n<p>\u00c8 sufficiente un <strong>PPC Specialist<\/strong> perch\u00e9 un&#8217;azienda possa diventare partner. Ovviamente gli esami non sono il solo ostacolo per ottenere la certificazione. Infatti Google richiede che un&#8217;azienda raggiunga prefissati <strong>obiettivi di spesa minima<\/strong> (generati tramite le campagne AdWords) e, soprattutto, di best practices durante la creazione e la gestione di campagne pay-per-click. Per quanto riguarda il requisito di spesa esso viene valutato su 90 giorni e relativamente soltanto ai nuovi clienti. Una volta raggiunta la spesa minima, nei mesi successivi essa dovr\u00e0 crescere o almeno mantenersi costante.<\/p>\n<p>Ci sono indubbi vantaggi per un&#8217;azienda ad essere <a href=\"https:\/\/www.google.com\/partners\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Partner<\/a>. Quando infatti un utente (o un&#8217;azienda) sceglie un Partner ha la garanzia della <strong>qualit\u00e0 del servizio<\/strong> che ricever\u00e0. Un partner \u00e8 costantemente monitorato da parte di Mountain View e questo generer\u00e0 maggiore fiducia nei clienti. Inoltre ci sono alcuni benefit che Google concede ai propri partner come i coupon budget AdWords (fino a 200\u20ac), l&#8217;accesso a funzionalit\u00e0 Google Beta, l&#8217;invio mensile di report dettagliati e la consulenza immediata del team Google per ogni necessit\u00e0.<\/p>\n<p>Google stila una <strong>classifica di tutti i partner<\/strong> che pu\u00f2 essere visualizzata dagli utenti sul web per decidere a chi rivolgersi per la proprie campagne. I punteggi sono determinati (con tutta probabilit\u00e0) in base alla frequenza ed al tipo di modifiche apportate alle campagne, all&#8217;uso delle keyword negative, al targeting avanzato nella rete display, al tracciamento delle conversioni e altro ancora. Ovviamente queste sono supposizioni, anche se verosimili, dato che Google non svela come decide la propria classifica.<\/p>\n<p>Se hai ancora qualche dubbio prova a visitare il sito Google Partner e trova l&#8217;azienda che fa al caso tuo. Nell&#8217;elenco \u00e8 presente anche Artera, che pu\u00f2 supportarti nella creazione delle tue campagne AdWords!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google \u00e8 il motore di ricerca pi\u00f9 utilizzato al mondo e <strong>posizionarsi in prima pagina<\/strong> dei risultati per una chiave di ricerca pu\u00f2 fare la differenza tra il successo o il fallimento di un sito o di un ecommerce che sia.<\/p>\n","protected":false},"author":4,"featured_media":25051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[303,324,273,439,377],"class_list":["post-25009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-assistenza","tag-certificazione","tag-adwords","tag-google-partner","tag-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Partner per le campagne AdWords! 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