{"id":25048,"date":"2015-07-31T10:58:58","date_gmt":"2015-07-31T08:58:58","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25048"},"modified":"2023-02-27T14:24:35","modified_gmt":"2023-02-27T14:24:35","slug":"performance-marketing-investire-nella-pubblicita-online","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/","title":{"rendered":"Performance Marketing: investire nella pubblicit\u00e0 online"},"content":{"rendered":"<p>Il mercato della pubblicit\u00e0 online ha subito radicali cambiamenti nel corso degli anni, il <strong>Performance Marketing<\/strong> rappresenta una delle innovazioni pi\u00f9 interessanti introdotte: le aziende possono accedere ai servizi di advertising remunerando le proprie campagne sulla base dei risultati ottenuti.<\/p>\n<p>Sostanzialmente si tratta di un modello di business che pu\u00f2 risultare win-win: il fornitore del servizio ottiene un <strong>guadagno in base ai risultati raggiunti<\/strong> che vengono regolarmente tracciati e misurati in tempo reale.<\/p>\n<p>Vediamo quali sono le tipologie di campagne pi\u00f9 diffuse:<\/p>\n<ul>\n<li><strong>Campagne CPS<\/strong> (Cost per Sale): remunerazione basata sulla vendita (es: un ecommerce di elettronica)<\/li>\n<li><strong>Campagne CPL<\/strong> (Cost per Lead): remunerazione basata sulla richiesta di preventivo\/informazione (iscrizione a un form di registrazione, concorso)<\/li>\n<li><strong>Campagne CPI<\/strong> (Cost per Install): remunerazione basata sull&#8217;installazione di un&#8217;app (mobile)<\/li>\n<\/ul>\n<p>In ottica di analisi le campagne vengono valutate sulla base del <strong>CPA (Cost per Action)<\/strong> dove l&#8217;Azione pu\u00f2 riferirsi a una delle attivit\u00e0 elencate in precedenza. La sostenibilit\u00e0 di un attivit\u00e0 a performance \u00e8 determinata dal costo opportunit\u00e0 che ne deriva: il CPA obiettivo deve essere sostenibile per l&#8217;azienda e allo stesso tempo conveniente per il fornitore promuove i prodotti e servizi del cliente.<\/p>\n<p>Vista da fuori un&#8217;attivit\u00e0 a performance sembra la soluzione definitiva per entrare nel mondo dell&#8217;<strong>advertising online<\/strong>: nella pratica ci sono diverse variabili da tenere in considerazione quali la tipologia di prodotto\/servizio da promuovere, il brand, l&#8217;analisi dei competitor, eccetera.<\/p>\n<p>In tempo di crisi il performance marketing rappresenta sicuramente un servizio interessante da valutare tenendo sempre in mente che occorre dedicare tempo e risorse per ottimizzarlo al meglio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il mercato della pubblicit\u00e0 online ha subito radicali cambiamenti nel corso degli anni, il <strong>Performance Marketing<\/strong> rappresenta una delle innovazioni pi\u00f9 interessanti introdotte: le aziende possono accedere ai servizi di advertising&#8230;<\/p>\n","protected":false},"author":4,"featured_media":25233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,440,72,441,48],"class_list":["post-25048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-affiliazione","tag-e-commerce","tag-performance-marketing","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Performance Marketing e Advertising online - blog.art<\/title>\n<meta name=\"description\" content=\"Analisi e studio di un modello di business efficace e sostenibile per advertiser e publisher su campagne di Performance Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance Marketing e Advertising online - blog.art\" \/>\n<meta property=\"og:description\" content=\"Analisi e studio di un modello di business efficace e sostenibile per advertiser e publisher su campagne di Performance Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-31T08:58:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:24:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/07\/performance-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Performance Marketing: investire nella pubblicit\u00e0 online\",\"datePublished\":\"2015-07-31T08:58:58+00:00\",\"dateModified\":\"2023-02-27T14:24:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/\"},\"wordCount\":270,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/performance-marketing.jpg\",\"keywords\":[\"advertising\",\"affiliazione\",\"ecommerce\",\"performance marketing\",\"web marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/\",\"name\":\"Performance Marketing e Advertising online - blog.art\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/performance-marketing.jpg\",\"datePublished\":\"2015-07-31T08:58:58+00:00\",\"dateModified\":\"2023-02-27T14:24:35+00:00\",\"description\":\"Analisi e studio di un modello di business efficace e sostenibile per advertiser e publisher su campagne di Performance Marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/performance-marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/performance-marketing.jpg\",\"caption\":\"Performance Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/performance-marketing-investire-nella-pubblicita-online\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Performance Marketing: investire nella pubblicit\u00e0 online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"name\":\"Artera\",\"description\":\"Swiss Premium Hosting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.artera.net\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\",\"name\":\"Artera\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"width\":300,\"height\":77,\"caption\":\"Artera\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/artera.net\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/artera\\\/\",\"https:\\\/\\\/www.instagram.com\\\/artera_swiss\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\",\"name\":\"Sergio Ravera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"caption\":\"Sergio Ravera\"},\"description\":\"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sergioravera\\\/\"],\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/author\\\/sergio-ravera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Performance Marketing e Advertising online - blog.art","description":"Analisi e studio di un modello di business efficace e sostenibile per advertiser e publisher su campagne di Performance Marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/","og_locale":"it_IT","og_type":"article","og_title":"Performance Marketing e Advertising online - blog.art","og_description":"Analisi e studio di un modello di business efficace e sostenibile per advertiser e publisher su campagne di Performance Marketing.","og_url":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/","og_site_name":"Artera","article_publisher":"https:\/\/www.facebook.com\/artera.net\/","article_published_time":"2015-07-31T08:58:58+00:00","article_modified_time":"2023-02-27T14:24:35+00:00","og_image":[{"url":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/07\/performance-marketing.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Sergio Ravera","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Sergio Ravera","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/#article","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/"},"author":{"name":"Sergio Ravera","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0"},"headline":"Performance Marketing: investire nella pubblicit\u00e0 online","datePublished":"2015-07-31T08:58:58+00:00","dateModified":"2023-02-27T14:24:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/"},"wordCount":270,"commentCount":0,"publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/07\/performance-marketing.jpg","keywords":["advertising","affiliazione","ecommerce","performance marketing","web marketing"],"articleSection":["Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/","url":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/","name":"Performance Marketing e Advertising online - blog.art","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/#primaryimage"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/07\/performance-marketing.jpg","datePublished":"2015-07-31T08:58:58+00:00","dateModified":"2023-02-27T14:24:35+00:00","description":"Analisi e studio di un modello di business efficace e sostenibile per advertiser e publisher su campagne di Performance Marketing.","breadcrumb":{"@id":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/#primaryimage","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/07\/performance-marketing.jpg","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/07\/performance-marketing.jpg","caption":"Performance Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.artera.net\/it\/marketing\/performance-marketing-investire-nella-pubblicita-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.artera.net\/it\/"},{"@type":"ListItem","position":2,"name":"Performance Marketing: investire nella pubblicit\u00e0 online"}]},{"@type":"WebSite","@id":"https:\/\/www.artera.net\/it\/#website","url":"https:\/\/www.artera.net\/it\/","name":"Artera","description":"Swiss Premium Hosting","publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artera.net\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.artera.net\/it\/#organization","name":"Artera","url":"https:\/\/www.artera.net\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","width":300,"height":77,"caption":"Artera"},"image":{"@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artera.net\/","https:\/\/www.linkedin.com\/company\/artera\/","https:\/\/www.instagram.com\/artera_swiss\/"]},{"@type":"Person","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0","name":"Sergio Ravera","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","caption":"Sergio Ravera"},"description":"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/25048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=25048"}],"version-history":[{"count":1,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/25048\/revisions"}],"predecessor-version":[{"id":255204,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/25048\/revisions\/255204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media\/25233"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=25048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=25048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=25048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}