{"id":25099,"date":"2015-07-27T14:18:01","date_gmt":"2015-07-27T12:18:01","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25099"},"modified":"2023-02-27T14:24:39","modified_gmt":"2023-02-27T14:24:39","slug":"i-quality-rater-di-google-e-le-loro-nuove-linee-guida","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/i-quality-rater-di-google-e-le-loro-nuove-linee-guida\/","title":{"rendered":"I Quality Rater di Google e le loro nuove linee guida"},"content":{"rendered":"<p>Ogni anno Google rende noto l&#8217;aggiornamento delle <strong><em>Quality Rating Guidelines<\/em><\/strong>, le linee guida utilizzate dal suo team di valutatori &#8211; i <strong>Quality Rater<\/strong> &#8211; per analizzare la qualit\u00e0 di siti vetrina ed ecommerce.<\/p>\n<p>Se abbiamo un sito internet o siamo un webmaster dovremmo essere sempre aggiornati per sulle caratteristiche richieste dalle linee guida per intervenire tempestivamente sui nostri siti che non le rispettano ed evitare di perdere posizionamento.<\/p>\n<p>Per prima cosa, ricordiamoci l&#8217;acronimo <strong>EAT<\/strong>, ovvero <em>Expertise<\/em> (competenza) <em>Authoritativeness<\/em> (autorevolezza) <em>Trustworthiness<\/em> (affidabilit\u00e0). Senza questi tre elementi il ranking potrebbe risultare basso:<\/p>\n<ul>\n<li><strong>Compentenza<\/strong>: i contenuti del sito devono essere scritti da esperti del settore di riferimento. Ovviamente tutto dipende dalla tematica: se un sito tratta &#8220;Cure veterinarie specifiche&#8221; non potr\u00e0 contenere commenti di utenti con cuccioli affetti dalla malattia, ma solo di veterinari esperti.<\/li>\n<li><strong>Autorevolezza<\/strong>: il sito deve essere riconosciuto come autorit\u00e0 nel suo settore dagli utenti, dagli altri siti che si occupano di questa materia e da Google.<\/li>\n<li><strong>Affidabilit\u00e0<\/strong>: il sito deve sempre contenere informazioni attendibili per risultare affidabile agli occhi degli utenti e di Google.<\/li>\n<\/ul>\n<p>Personalmente ritengo autorevoli e affidabili i siti che prima di <em>\u201csparare\u201d<\/em> le notizie verificano le fonti&#8230; io odio le <em>\u201cbufale\u201d<\/em>.<\/p>\n<p>Dalle linee guida per i Quality Rater, inoltre, sembrerebbe che il <strong>Knowledge Graph<\/strong> rester\u00e0 importante anche nel futuro, mentre si penalizzano sempre di pi\u00f9 le pagine con troppa pubblicit\u00e0, soprattutto se questa rende difficile la navigazione del sito. Quindi \u00e8 necessario non esagerare con i banner e non insistere perch\u00e9 l&#8217;utente vi clicchi sopra: per Google, \u00e8 gi\u00e0 penalizzante che il contenuto della pagina sia <strong><em>above the fold<\/em><\/strong> (visibile dopo lo scroll), mentre un ulteriore &#8220;insistenza&#8221; sulla pubblicit\u00e0 pu\u00f2 abbassare notevolmente il ranking.<\/p>\n<p>Anche la presenza di <strong>media e contenuti secondari<\/strong> pu\u00f2 aiutare i webmaster e non vengono pi\u00f9 considerati solo i video: sono perfetti anche i pdf, le immagini, i grafici e tanto altro. Anche in questo caso, prestiamo molta attenzione alla qualit\u00e0 di ci\u00f2 che postiamo: deve essere utile e <strong>inerente all&#8217;argomento citato<\/strong> altrimenti ci pu\u00f2 danneggiare.<\/p>\n<p>Le pagine di domanda e risposta, i commenti sui blog, le discussioni nei forum e le <strong>FAQ<\/strong> sono valutate in maniera attenta nell&#8217;ambito di rating, quindi prediligiamo sempre l&#8217;autorevolezza, cercando di lasciare da parte discorsi sterili.<\/p>\n<p>Per gli ecommerce viene valutata la procedura di <strong>reso\/rimborso del prodotto<\/strong> e le pagine di contatto. Molto importante inoltre la presenza di informazioni che ci presentano a potenziali clienti, le famose <em>&#8220;about us&#8221;<\/em>.<\/p>\n<p>Google precisa inoltre che le pagine prive di scopo apparente e generate automaticamente hanno sempre un rating basso.<\/p>\n<p>Anche questa volta, non siamo di fronte a qualcosa di troppo difficile da attuare e non sar\u00e0 un problema far si che il nostro sito rispecchi le indicazioni che Google da ai propri Quality Rater e ai webmaster!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ogni anno Google rende noto l&#8217;aggiornamento delle <strong><em>Quality Rating Guidelines<\/em><\/strong>, le linee guida utilizzate dal suo team di valutatori &#8211; i <strong>Quality Rater<\/strong> &#8211; per analizzare la qualit\u00e0 di siti vetrina ed ecommerce.<\/p>\n","protected":false},"author":4,"featured_media":25158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[36,430,116,176,117],"class_list":["post-25099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google","tag-motori-di-ricerca","tag-ottimizzazione","tag-ranking","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/25099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=25099"}],"version-history":[{"count":1,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/25099\/revisions"}],"predecessor-version":[{"id":234491,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/25099\/revisions\/234491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media\/25158"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=25099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=25099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=25099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}