{"id":25387,"date":"2015-09-04T10:34:52","date_gmt":"2015-09-04T08:34:52","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25387"},"modified":"2023-02-27T14:23:54","modified_gmt":"2023-02-27T14:23:54","slug":"facebook-mentions-per-i-personaggi-pubblici","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/facebook-mentions-per-i-personaggi-pubblici\/","title":{"rendered":"Facebook Mentions per i personaggi pubblici"},"content":{"rendered":"<p>Internet \u00e8 una fonte vastissima di informazioni sempre in movimento e in crescita e saper seguire le informazioni che ci interessano \u00e8 vitale per orientarsi in questo mare senza regole. Monitorare determinati argomenti, sapere se qualcuno sta parlando di noi e cosa dice sono cose che potrebbero interessare a chiunque ma che, soprattutto, possono essere d\u2019aiuto per le aziende e le celebrity. Se per le prime tenere sotto controllo il <strong>personal brand<\/strong> \u00e8 vitale per capire la situazione commerciale e districarsi nella pubblicit\u00e0, per gli altri \u00e8 altrettanto importante vedere chi e come parla di loro in rete, tenere sott\u2019occhio informazioni, fun club e dicerie.<\/p>\n<p>Da tempo alcuni programmi o tool online come <strong>Mention<\/strong> o <strong>Social Mention<\/strong> permettono, in modo semplice di scandagliare il mare delle informazioni per catturare solo ci\u00f2 che ci interessa, aiutandoci a seguire e conoscere tutto su argomenti a nostra scelta o su noi stessi. Non \u00e8 nuovo anche l\u2019uso sui social network di questa tecnologia, gi\u00e0 offerta da Twitter e Facebook. Proprio da quest\u2019ultimo, per\u00f2, arrivano delle novit\u00e0.<\/p>\n<p>In luglio, infatti, Facebook ha lanciato un tool ispirato alle mention di Twitter, che permette a personaggi pubblici statunitensi di <strong>monitorare informazioni e commenti<\/strong> che li riguardavano all&#8217;interno del social network. Un applicazione esclusiva che richiedeva la residenza negli Stati Uniti, una verifica dell\u2019identit\u00e0, oltre alla condizione primaria: essere un personaggio pubblico e celebre. Attraverso questa app veniva data la possibilit\u00e0 alle star americane di interagire pi\u00f9 facilmente con i fan, seguendone gli umori, le richieste e le domande.<\/p>\n<p>Ed allora ecco la novit\u00e0: <strong>Facebook Mentions<\/strong> \u00e8 da qualche tempo un po\u2019 meno esclusiva. Anche se i criteri per poter scaricare l\u2019app rimangono invariati, Facebook ha recentemente annunciato che Mentions sar\u00e0 disponibile in 40 paesi oltre agli USA, Italia inclusa. Certo non riguarder\u00e0 la maggior parte di noi, ma \u00e8 pur sempre una novit\u00e0, magari per le celebrit\u00e0 che ci leggono\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Facebook Mentions<\/strong> \u00e8 da qualche tempo un po\u2019 meno esclusiva: anche se i criteri per poter scaricare l\u2019app rimangono invariati, Facebook ha recentemente annunciato che Mentions sar\u00e0 disponibile in 40 paesi oltre agli USA, Italia inclusa.<\/p>\n","protected":false},"author":4,"featured_media":25522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[46,282,61,315,325,35],"class_list":["post-25387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brand-protection","tag-crisis-management","tag-facebook","tag-personal-branding","tag-recensioni","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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