{"id":25459,"date":"2015-09-14T10:25:47","date_gmt":"2015-09-14T08:25:47","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25459"},"modified":"2023-02-27T14:23:48","modified_gmt":"2023-02-27T14:23:48","slug":"fidelizzazione-clienti-ecommerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/fidelizzazione-clienti-ecommerce\/","title":{"rendered":"Come far colpo sui clienti con il proprio ecommerce"},"content":{"rendered":"<p>L&#8217;acquisto tramite internet di beni e servizi \u00e8 ormai una consuetudine per molti utenti. Su questo blog abbiamo parlato molto di ecommerce: cosa cercano i consumatori, quali siano le migliori strategie per creare un negozio online di successo, cosa evitare per non perdersi e farsi superare dalla concorrenza.<\/p>\n<p>Tuttavia \u00e8 sempre meglio ricordare a tutti i web master e a chi si affaccia per la prima volta alla <strong>gestione di un ecommerce<\/strong>, quali siano gli elementi che possono far presa su un cliente. Oggi \u00e8 sempre pi\u00f9 semplice acquistare tramite un\u00a0sito web, per questo \u00e8 bene sapere come distinguersi dalla massa.<\/p>\n<h2>Fidelizzazione clienti ecommerce<\/h2>\n<p>Iniziamo con qualcosa di scontato, ma non troppo: il <strong>logo dell&#8217;ecommerce<\/strong> deve essere facilmente memorizzabile e forte, in modo che gli utenti cerchino proprio il nostro portale e non finiscano sulle pagine di un sito concorrente.<\/p>\n<p>\u00c8 bene offrire <strong>coupon e sconti<\/strong>, meglio ancora se dedicati: fidelizzeremo cos\u00ec il cliente anche non abituale. A tal proposito \u00e8 bene fare in modo che la <strong>registrazione sul sito<\/strong> sia semplice e veloce: a volte basta un nome ed una mail per poter proporre interessanti promozioni ad un cliente.<\/p>\n<p>La veste grafica gioca una parte importante per una buona <strong>user experience<\/strong>: ricordiamoci di mettere bene in evidenza oltre al form per il login, anche il bottone d&#8217;acquisto. Un semplice, piccolo carrello sar\u00e0 facilmente comprensibile. Sicuramente sar\u00e0 apprezzato anche uno spazio che ci permetta di fare una <strong>ricerca veloce<\/strong> all&#8217;interno del nostro negozio virtuale. Anche\u00a0le icone social non debbono essere nascoste!<\/p>\n<p>Molte volte &#8211; da utente &#8211; mi sono ritrovata a chiedermi quale fosse la <strong>sede operativa<\/strong> dell&#8217;ecommerce che stavo visitando. Certo, <strong>indirizzo mail o chat<\/strong> per contattare un servizio clienti danno al cliente un senso di fiducia al momento dell&#8217;acquisto, ma se si possiede anche un negozio fisico sarebbe bene farne apparire l&#8217;indirizzo.<\/p>\n<p>I <strong>metodi di pagamento<\/strong> proposti all&#8217;utente dovrebbero essere diversi e dovrebbe essere d&#8217;obbligo accettare le carte di credito pi\u00f9 usate.<\/p>\n<p>Per quanto riguarda l&#8217;home page \u00e8 importante che sia aggiornata con frequenza. I <strong>prodotti novit\u00e0<\/strong> dovrebbero apparire per primi, i <strong>marchi di qualit\u00e0<\/strong> dovrebbero essere ben visibili all&#8217;utente.<\/p>\n<p>Se si fa parte di un&#8217;<strong>associazione di categoria<\/strong> lo si deve comunicare al cliente, creer\u00e0 un sentimento di fiducia. Cos\u00ec come un <strong><a href=\"https:\/\/www.artera.net\/tag\/sigillo-qualita\" target=\"_blank\" rel=\"noopener noreferrer\">sigillo di qualit\u00e0<\/a><\/strong> e sicurezza legale comunicherebbe ai potenziali acquirenti affidabilit\u00e0 e permetterebbe di fidelizzarli.<\/p>\n<p>Insomma con pochi, semplici aggiornamenti gli incassi del tuo portale ecommerce potrebbero aumentare positivamente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;acquisto tramite internet \u00e8 ormai una consuetudine per molti utenti, tuttavia \u00e8 meglio ricordare a chi si affaccia per la prima volta alla gestione di un ecommerce che uno degli elementi fondamentali per avere successo \u00e8 la <strong>fidelizzazione dei clienti ecommerce<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":25620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[255,72,221,120,326,89],"class_list":["post-25459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-customer-care","tag-e-commerce","tag-fidelizzazione","tag-pagamenti-online","tag-sigillo-qualita","tag-user-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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