{"id":25465,"date":"2015-09-03T09:56:42","date_gmt":"2015-09-03T07:56:42","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25465"},"modified":"2023-02-27T14:23:54","modified_gmt":"2023-02-27T14:23:54","slug":"fattori-seo-a-livello-di-social-network","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/fattori-seo-a-livello-di-social-network\/","title":{"rendered":"Guida ai 200 fattori SEO: i social network (7)"},"content":{"rendered":"<p>Nuova puntata della nostra guida che cerca di individuare tanti (purtroppo non tutti) dei <a href=\"https:\/\/www.artera.net\/tag\/200-fattori-seo\" target=\"_blank\" rel=\"noopener noreferrer\">fattori SEO<\/a> che Google prende in considerazione con il suo motore di ricerca quando deve costruire le Search Engine Results Page (cio\u00e8 le pagine dei risultati o <em>&#8220;SERP&#8221;<\/em>). Dopo aver visto quali sono alcuni fattori particolari legati unicamente al motore di Google oggi ci occupiamo dei <strong>segnali social<\/strong>.<\/p>\n<h2>Fattori SEO a livello di Social Network<\/h2>\n<ol start=\"155\">\n<li><strong>Numero di tweet<\/strong>: come per i link, il numero di tweet in cui viene inserito l&#8217;URL di una pagina influenza il ranking della pagina stessa.<br \/>\n<em>Approfondisci su <a href=\"http:\/\/www.branded3.com\/tweets-vs-rankings\" target=\"_blank\" rel=\"noopener noreferrer\">branded3.com<\/a><\/em>.<\/li>\n<li><strong>Autorevolezza dell&#8217;autore del tweet<\/strong>: \u00e8 molto probabile che un tweet ricevuto da un account con un numero elevato di follower (e quindi identificato come &#8220;autorevole&#8221;) abbiano un effetto migliore sul ranking rispetto ad un account appena creato e con pochi follower.<\/li>\n<li><strong>Numero di Like su Facebook<\/strong>: nonostante Google non ami Facebook, con grande probabilit\u00e0 il motore di ricerca del colosso di Mountain View va a considerare il numero di &#8220;Mi Piace&#8221; che una pagina riceve come un debole fattore per influenzare il ranking.<br \/>\n<em>Approfondisci su <a href=\"http:\/\/www.brafton.com\/news\/seo-success-in-2013-beyond-matt-cutts-insights-at-smx\" target=\"_blank\" rel=\"noopener noreferrer\">brafton.com<\/a><\/em>.<\/li>\n<li><strong>Condivisioni su Facebook<\/strong>: le condivisioni che una pagina web riceve su Facebook, un po&#8217; come funziona con i backlink, influenzano il ranking in modo certamente maggiore rispetto al numero di Like.<br \/>\n<em>Approfondisci su <a href=\"http:\/\/www.moz.com\/blog\/does-google-use-facebook-shares-to-influence-search-rankings\" target=\"_blank\" rel=\"noopener noreferrer\">moz.com<\/a><\/em>.<\/li>\n<li><strong>Autorevolezza degli account Facebook<\/strong>: seguendo lo stesso ragionamento indicato per Twitter, le condivisioni ed i Like provenienti da pagine con un numero elevato di &#8220;Mi Piace&#8221; pesano notevolmente di pi\u00f9 rispetto a pagine social poco seguite.<\/li>\n<li><strong>Pin su Pinterest<\/strong>: vista l&#8217;incredibile quantit\u00e0 di contenuti pubblicati su Pinterest \u00e8 molto probabile che Google consideri anche questo social network per la decidere il posizionamento di una pagina nelle SERP.<\/li>\n<li><strong>Valutazioni sui portali di condivisione<\/strong>: secondo alcuni esperti Google prende in considerazione il numero di condivisioni su portali come Reddit, Stumbleupon o Digg come un fattore social per definire il ranking.<\/li>\n<li><strong>Numero di +1 su Google Plus<\/strong>: nonostante Matt Cutts abbia affermato che Google Plus non ha alcun effetto diretto sul ranking dei siti in molti ritengono che Google tenga conto delle attivit\u00e0 sul suo social network per definire le SERP.<br \/>\n<em>Approfondisci su webpronews.com<\/em>.<\/li>\n<li><strong>Autorevolezza degli account Google Plus<\/strong>: derivato direttamente dal punto precedente, se Google prende in considerazione ci\u00f2 che viene condiviso su Google Plus allora certamente valuter\u00e0 il numero di follower posseduti dagli account che effettuano le condivisioni.<\/li>\n<li><strong>Verified Google Plus Authorship<\/strong>: nel febbraio 2013 Eric Schmidt (CEO Google) afferm\u00f2: <em>&#8220;All&#8217;interno dei risultati delle ricerche, le informazioni pubblicate da profili verificati otterranno un ranking migliore di risultati legati ad account non verificati e ci\u00f2 comporter\u00e0 per i primi un numero maggiore di visualizzazioni&#8221;<\/em>. La Verified Authorship \u00e8 molto probabilmente un fattore considerato da Google per la definizione del ranking.<\/li>\n<li><strong>Social Signal Relevancy<\/strong>: secondo diversi esperti Google utilizza valuta la rilevanza delle informazioni relative all&#8217;account che sta condividendo ed inoltre il testo pubblicato insieme al link alla pagina.<\/li>\n<li><strong>Site Level Social Signals<\/strong>: i &#8220;segnali social&#8221; che aiutano ad incrementare l&#8217;autorevolezza di un sito aiutano certamente a migliorare la visibilit\u00e0 del portale.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Nuova puntata della nostra guida che cerca di individuare tanti dei fattori SEO che Google prende in considerazione con il suo motore di ricerca quando deve costruire le SERP. Oggi ci occupiamo dei <strong>fattori SEO a livello di Social Network<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":25503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[442,61,36,244,116,275,176,117,271,35,49],"class_list":["post-25465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-200-fattori-seo","tag-facebook","tag-google","tag-google-plus","tag-ottimizzazione","tag-pinterest","tag-ranking","tag-seo","tag-serp","tag-social","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fattori SEO a livello di Social Network - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Oggi cerchiamo di individuare dei fattori che Google usa per costruire le SERP concentrandoci sui fattori SEO a livello di Social Network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/fattori-seo-a-livello-di-social-network\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fattori SEO a livello di Social Network - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Oggi cerchiamo di individuare dei fattori che Google usa per costruire le SERP concentrandoci sui fattori SEO a livello di Social Network.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/fattori-seo-a-livello-di-social-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-03T07:56:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:23:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/09\/2015-09-03-fattori-seo-a-livello-di-social-network.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/fattori-seo-a-livello-di-social-network\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/fattori-seo-a-livello-di-social-network\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Guida ai 200 fattori SEO: i social network (7)\",\"datePublished\":\"2015-09-03T07:56:42+00:00\",\"dateModified\":\"2023-02-27T14:23:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/fattori-seo-a-livello-di-social-network\\\/\"},\"wordCount\":518,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/fattori-seo-a-livello-di-social-network\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/2015-09-03-fattori-seo-a-livello-di-social-network.jpg\",\"keywords\":[\"200 fattori SEO\",\"Facebook\",\"Google\",\"Google Plus\",\"ottimizzazione\",\"Pinterest\",\"ranking\",\"SEO\",\"SERP\",\"social network\",\"Twitter\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/fattori-seo-a-livello-di-social-network\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/fattori-seo-a-livello-di-social-network\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/fattori-seo-a-livello-di-social-network\\\/\",\"name\":\"Fattori SEO a livello di Social Network - 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