{"id":25556,"date":"2015-09-15T10:11:20","date_gmt":"2015-09-15T08:11:20","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25556"},"modified":"2023-02-27T14:23:23","modified_gmt":"2023-02-27T14:23:23","slug":"slideshare-nelle-strategie-di-web-marketing","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/slideshare-nelle-strategie-di-web-marketing\/","title":{"rendered":"SlideShare nelle strategie di web marketing"},"content":{"rendered":"

\u00c8 sempre difficile trovare clienti che utilizzano SlideShare<\/strong> nelle loro strategie di web marketing: peccato perch\u00e9 questo strumento ha due grosse potenzialit\u00e0: vi permette di condividere contenuti corposi e strutturati e vi aiuta a posizionarvi nei motori di ricerca.<\/p>\n

\u00c8 il re indiscusso per quanto riguarda le presentazioni aziendali<\/strong>, ma pare non essere del tutto compreso.<\/p>\n

Linkedin e SlideShare viaggiano insieme: non dovrebbe essere abbastanza per provare a scommetterci?\u00a0Se il social professionale per eccellenza si \u00e8 portato a casa la piattaforma, un motivo ci sar\u00e0. E non possiamo dire che questi signori non siano lungimiranti vista l\u2019importanza che hanno assunto negli ultimi anni.<\/p>\n

E allora perch\u00e9 \u00e8 inesistente nelle strategie di web marketing<\/strong>? Io per prima, per alcuni anni non l\u2019ho preso in considerazione, ma poi mi sono resa conto che per poter lavorare diffondendo anche casi di studio, corsi e materiale grafico<\/strong> senza appesantire il sito era perfetto. Condivisione e aiuto nel posizionamento garantiti.<\/p>\n

Pronti a partire con gli esempi?<\/p>\n

1. Slideshare per un’agenzia di viaggi<\/h2>\n

Abbiamo un\u2019agenzia di viaggi con un sito, un blogger che ci segue per raccontare ogni viaggio ai nostri possibili clienti e siamo presenti su Facebook e Instagram.<\/p>\n

\u00c8 settembre ed inizia il periodo dei viaggi nelle citt\u00e0 d\u2019arte, decidiamo di scrivere articoli che le raccontino e prepariamo immagini e copy per i post sui social. E se realizzassimo delle slide a supporto della strategia marketing<\/strong>?<\/p>\n

Coordiniamo le grafiche, creiamo degli abstract dell\u2019articolo del nostro blog e li aggiungiamo al nostro profilo slideshare. Se li scriviamo da bravi SEO copy ci aiutiamo ad avere pi\u00f9 pozioni nelle pagine di risultati.<\/p>\n

\"slideshare\"
fig. 1<\/strong> Una slide estratta dal content di WeAreHoliday di giugno 2015<\/figcaption><\/figure>\n

Oppure, visto che l\u2019Italia \u00e8 speciale per il turismo, vogliamo descriverla per sponsorizzare un tour all’italiana: ecco il risultato.<\/p>\n

\"slideshare\"
fig. 2<\/strong> slide ripresa dal profilo di Melissa Keroack “Why should Travel to Italy”<\/figcaption><\/figure>\n

E per darvi un’idea di quante se ne posso inventare, uno screenshot di quanti argomenti possiamo trattare usando SlideShare nella nostra stretegia di web marketing.<\/p>\n

\"slideshare
fig. 3<\/strong>\u00a0screenshot dal mio topic preferito su slideshare<\/figcaption><\/figure>\n

2. Slideshare per le agenzie di consulenza<\/h2>\n

Pensiamo, invece, al caso in cui si abbia un\u2019azienda di consulenza per le piccole medie imprese. I nostri consulenti preparano slide per i corsi<\/strong> e le rinnovano periodicamente.<\/p>\n

Inserendole in SlideShare potremo fornire un servizio aggiuntivo al nostro cliente, aggiungerle alla pagina aziendale e al profilo personale del consulente su Linkedin e magari creare un riassunto su Pulse. Otteniamo customer care, lead generation, ottimizzazione SEO<\/strong> in una sola mossa.<\/p>\n

In Italia, devo dire, che siamo un pochino tristi e privi di fantasia. A tal proposito mi azzardo a \u201crubare\u201d a Barry Feldman, una citazione presente nel suo articolo per kissmetrics.<\/p>\n

\"slideshare
fig. 4<\/strong>\u00a0come avere successo su SlideShare secondo Doug Kessler<\/figcaption><\/figure>\n

Lavorate alla vostra presentazione per colpire chi la legge, non annoiatevi per primi. Anche in questo dobbiamo davvero impegnarci:<\/p>\n

    \n
  • esistono programmini molto facili da utilizzare per creare slide piacevoli<\/strong>;<\/li>\n
  • inserire immagini<\/strong>, diagrammi, box colorati e media che facilitino la lettura;<\/li>\n
  • bisogna fissare i concetti, non scrivere troppo<\/strong>;<\/li>\n
  • usare parole chiave<\/strong> di ricerca per strutturare il vostro periodo evitando i riempitivi.<\/li>\n<\/ul>\n

    E soprattutto non siate egoisti e diffondete ci\u00f2 che sapete, l\u2019altruismo online \u00e8 la miglior leva di condivisione. No alle slide che senza di voi sono quasi incomprensibili: se avete deciso di utilizzare SlideShare come strategia di web marketing dovete vuotare il sacco.<\/p>\n

    C\u2019\u00e8 il rischio che qualcuno copi? Io dico sempre “Bene!”<\/em> perch\u00e9 significa che sono stata interessante e se magari in giro trovo qualcosa di troppo simile a ci\u00f2 che ho prodotto io sar\u00f2 contenta di chiedere all\u2019autore di citarmi e di linkare all\u2019originale. Male non fa, anzi!<\/p>\n

    That’s all Folks! Come sempre spero di avervi fornito qualche spunto di riflessione e magari voi sarete cos\u00ec carini da ricambiare con una delle vostre riflessioni. Che dite?<\/p>\n

    Buon #SEOSPIRITO a tutti!<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00c8 sempre difficile trovare clienti che utilizzano SlideShare<\/strong> nelle loro strategie di web marketing: peccato perch\u00e9 questo strumento ha due grosse potenzialit\u00e0: vi permette di condividere contenuti corposi e strutturati e vi aiuta a posizionarvi nei motori di ricerca.<\/p>\n","protected":false},"author":4,"featured_media":25625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[252,148,293,117,291,48],"class_list":["post-25556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-strategy","tag-condividere","tag-copywriting","tag-seo","tag-slideshare","tag-web-marketing-1"],"yoast_head":"\n\u2022 SlideShare nelle strategie di web marketing - Artera<\/title>\n<meta name=\"description\" content=\"\u00c8 sempre difficile trovare clienti che utilizzano Slideshare nelle strategie di web marketing, peccato perch\u00e9 ha grandi potenzialit\u00e0...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/slideshare-nelle-strategie-di-web-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 SlideShare nelle strategie di web marketing - 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