{"id":25675,"date":"2015-09-24T09:57:50","date_gmt":"2015-09-24T07:57:50","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25675"},"modified":"2023-02-27T14:23:18","modified_gmt":"2023-02-27T14:23:18","slug":"fattori-seo-a-livello-di-spam-off-site","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/fattori-seo-a-livello-di-spam-off-site\/","title":{"rendered":"Guida ai 200 fattori SEO: lo spam off-site (10)"},"content":{"rendered":"<p>Eccoci giunti all&#8217;ultima puntata della guida ai <a href=\"https:\/\/www.artera.net\/tag\/200-fattori-seo\" target=\"_blank\" rel=\"noopener noreferrer\">200 fattori SEO<\/a> che vengono presi maggiormente in considerazione dal motore di ricerca Google. Come gi\u00e0 precisato, i punti trattati in questo e in altri post in precedenza sono per la maggior parte frutto di analisi e test approfonditi da parte di esperti SEO. Oggi ci occupiamo <strong>fattori SEO a livello di spam off-site<\/strong>.<\/p>\n<p>Solo in alcuni casi Google ha effettivamente dato un proprio parere ufficiale. Per il resto gli algoritmi utilizzati sono in gran parte protetti da brevetti e quindi non c&#8217;\u00e8 la certezza di come funzioni in profondit\u00e0 il motore di ricerca del colosso di Mountain View.<\/p>\n<h2>Fattori SEO a livello di spam off-site<\/h2>\n<ol start=\"192\">\n<li><strong>Flusso innaturale di link<\/strong>: un&#8217;improvvisa crescita del numero di link \u00e8 indice della presenza di link fasulli.<\/li>\n<li><strong>Google Penguin<\/strong>: i portali web che sono stati colpiti dall&#8217;aggiornamento Penguin hanno subito una notevole perdita di visibilit\u00e0.<br \/>\n<em>Approfondisci su wikipedia.org.<\/em><\/li>\n<li><strong>Alta % di link di bassa qualit\u00e0<\/strong>: un elevato numero di link provenienti da fonti categorizzate come Black Hat\u00a0(come ad esempio commenti su blog e forum) sono indicativi di un tentativo di ingannare l&#8217;algoritmo.<\/li>\n<li><strong>Rilevanza dei domini di riferimento dei backlink<\/strong>: un&#8217;analisi eseguita da MicroSiteMasters ha evidenziato come i siti con un elevato numero di link da portali relativi ad ambiti completamente differenti sono particolarmente soggetti a penalizzazioni.<br \/>\n<em>Approfondisci su micrositemasters.com.<\/em><\/li>\n<li><strong>Avviso di link innaturali<\/strong>: Google invia migliaia di avvisi &#8220;Google Webmaster Tools notice of detected unnatural links&#8221;. Questo spesso, anche se non sempre, precede una penalizzazione.<br \/>\n<em>Approfondisci su <a href=\"http:\/\/productforums.google.com\/forum\/#!topic\/webmasters\/XNBqi7n-UEk\" target=\"_blank\" rel=\"noopener noreferrer\">google.com<\/a>.<\/em><\/li>\n<li><strong>Link con la stessa classe di IP<\/strong>: la presenza di molti link proveniente da siti con IP appartenenti alla stessa classe \u00e8 indicativo di un tentativo di costruire una rete di portali con scopo finale il link building.<\/li>\n<li><strong>Anchor Text &#8220;velenose&#8221;<\/strong>: la presenza di particolari parole, come quelle relative all&#8217;ambito farmaceutico, possono essere un segnale di spam o sito hackerato e quindi incidere negativamente sul ranking.<\/li>\n<li><strong>Penalizzazione manuale<\/strong>: \u00e8 risaputo che Google sceglie anche la &#8220;penalizzazione manuale&#8221; come strumento di variazione del ranking: esempio lampante \u00e8 stata la campagna Interflora.<br \/>\n<em>Approfondisci su <a href=\"http:\/\/searchengineland.com\/google-says-no-comment-on-why-interflora-was-penalized-149308\" target=\"_blank\" rel=\"noopener noreferrer\">searchengineland.com<\/a>.<\/em><\/li>\n<li><strong>Compravendita di link<\/strong>: la vendita di link incide negativamente sul PageRank e sulla visibilit\u00e0 di un sito web.<br \/>\n<em>Approfondisci su <a href=\"http:\/\/searchengineland.com\/google-reminds-webmasters-selling-links-can-lead-to-pagerank-penalty-131615\" target=\"_blank\" rel=\"noopener noreferrer\">searchengineland.com<\/a>.<\/em><\/li>\n<li><strong>Google Sandbox<\/strong>: i siti web che in poco tempo ottengono un numero elevato di link possono essere inseriti da Google nella Sandbox per limitarne temporaneamente la visibilit\u00e0.<br \/>\n<em>Approfondisci su <a href=\"http:\/\/en.wikipedia.org\/wiki\/Sandbox_effect\" target=\"_blank\" rel=\"noopener noreferrer\">wikipedia.org<\/a>.<\/em><\/li>\n<li><strong>Google Dance<\/strong>: Dance pu\u00f2 temporaneamente mischiare i ranking in modo da verificare se un sito sta effettivamente cercando di &#8220;ingannare&#8221; il motore di ricerca.<br \/>\n<em>Approfondisci su <a href=\"http:\/\/www.seobythesea.com\/2012\/08\/google-rank-modifying-spammers-patent\/\" target=\"_blank\" rel=\"noopener noreferrer\">seobythesea.com<\/a>.<\/em><\/li>\n<li><strong>Disavow Tool<\/strong>: l&#8217;uso di Disavow Tool pu\u00f2 rimuovere una penalizzazione (da algoritmo o manuale) per i\u00a0siti ingiustamente colpiti.<\/li>\n<li><strong>Richiesta di riconsiderazione<\/strong>: una Recondideration Request andata a buon fine pu\u00f2 eliminare una penalizzazione.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Eccoci giunti all&#8217;ultima puntata della guida ai 200 fattori SEO che vengono presi maggiormente in considerazione da Google per la definizione del ranking nelle SERP: oggi ci occupiamo <strong>fattori SEO a livello di spam off-line<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":25732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[442,369,36,445,116,176,117,271,246],"class_list":["post-25675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-200-fattori-seo","tag-backlink","tag-google","tag-link-building","tag-ottimizzazione","tag-ranking","tag-seo","tag-serp","tag-spam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/25675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=25675"}],"version-history":[{"count":3,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/25675\/revisions"}],"predecessor-version":[{"id":217798,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/25675\/revisions\/217798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media\/25732"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=25675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=25675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=25675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}