{"id":25678,"date":"2015-09-26T10:20:37","date_gmt":"2015-09-26T08:20:37","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25678"},"modified":"2023-02-27T14:23:17","modified_gmt":"2023-02-27T14:23:17","slug":"quali-social-media-usare-per-la-propria-attivita","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/quali-social-media-usare-per-la-propria-attivita\/","title":{"rendered":"Quali Social Media usare per la propria attivit\u00e0?"},"content":{"rendered":"

Questo post vuole essere una risposta alle infinite volte che mi viene fatta questa domanda: “Ho un’azienda X, ho un’attivit\u00e0 Y, quali social devo aprire?”<\/em> La mia risposta \u00e8 sempre la stessa: “Dipende!”<\/em>. Odio come risposta la parola “dipende”<\/em>, ma \u00e8 l’unica che un vero esperto di comunicazione<\/strong> potrebbe dare in tutta onest\u00e0.<\/p>\n

Quali social media usare? Dipende!<\/h2>\n
    \n
  • Dipende da chi sei.<\/li>\n
  • Dipende da quali obiettivi hai.<\/li>\n
  • Dipende da che storia hai alle tue spalle e da come oggi sei posizionato online.<\/li>\n
  • Dipende da qual \u00e8 il tuo target.<\/li>\n
  • Dipende da quali persone vuoi coinvolgere e attirare a te.<\/li>\n
  • Dipende da quanto budget hai! (eh s\u00ec, i social non sono gratuiti se vuoi affrontarli professionalmente)<\/li>\n<\/ul>\n

    Ma quindi che fare? Navigando questa sera in Pinterest ho trovato questa infografica di BrandonGaille.com e l’ho trovata ben fatta. Rappresenta una sorta di men\u00f9 ideale<\/span> che pu\u00f2 essere utile come prima indicazione generale per chi approccia questo mondo e vuole in modo sintetico dare una risposta al quesito “Quale account social aprire?”<\/em><\/strong>. L’infografica di per se si riferisce al mercato della ristorazione, ma leggendola credo possa essere applicata a qualsiasi tipo di mercato. Stiamo parlando di indicazioni generali e non di un elenco infallibile.<\/p>\n

    \"Quali<\/p>\n

    Qual\u00a0\u00e8 il men\u00f9 pi\u00f9 giusto per te?<\/h2>\n

    In questa infografica abbiamo social media principali e pi\u00f9 usati:<\/p>\n

      \n
    • Linkedin, per il networking professionale<\/li>\n
    • Facebook, il social network pi\u00f9 grande al mondo<\/li>\n
    • Google Plus, per il business e il social networking<\/li>\n
    • Youtube, per condividere video<\/li>\n
    • Twitter, per condividere brevi frasi e link<\/li>\n
    • Foursquare (in effetti ormai abbandonato in Italia)<\/li>\n
    • Yelp (pi\u00f9 conosciuto in America) ideale per promuovere singoli prodotti\/servizi<\/li>\n
    • Pinterest, per condividere e ispirarsi a immagini<\/li>\n
    • Instagram, per la condivisione di immagini con possibilit\u00e0 di fotoritocco<\/li>\n<\/ul>\n

      Ogni men\u00f9, come puoi leggere, rappresenta una specifica esigenza<\/strong>: dalla promozione di prodotti e servizi alla ricerca del personale, dal monitoring della tua reputazione all’analisi degli insight e quindi dei risultati che vuoi ottenere. Una finalit\u00e0 non esclude l’altra, infatti molti men\u00f9 si sovrappongono. Un esempio? Se voglio usare i social media per spingere il mio prodotto o servizio attraverso brand ambassador, gli stessi li potr\u00f2 usare per sviluppare connessioni e implementare il mio networking professionale.<\/p>\n

      Sar\u00e0 molto importante e fondamentale, prima di scegliere una piattaforma social<\/strong> e aprire un account, analizzare il mercato in cui tu andrai ad operare.\u00a0Il mio consiglio \u00e8 comunque quello di usare questa infografica come indicazione per poi approfondire le tue scelte con un esperto che sapr\u00e0 poi consigliarti in modo adeguato.<\/p>\n

      …e vista la grafica, non posso che augurarti “buona scorpacciata di social!”<\/em> (…abbuffati, ma in modo responsabile ;-))<\/p>\n","protected":false},"excerpt":{"rendered":"

      Questo post vuole essere una risposta alle infinite volte che mi viene fatta questa domanda: “Ho un’azienda X, ho un’attivit\u00e0 Y, quali social devo aprire?”<\/em> “Dipende!”<\/em> \u00e8 l’unica risposta che un vero esperto di comunicazione<\/strong> potrebbe dare in tutta onest\u00e0.<\/p>\n","protected":false},"author":4,"featured_media":25741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[252,205,61,98,244,354,52,275,35,49,48,453,359],"class_list":["post-25678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-strategy","tag-comunicazione","tag-facebook","tag-foursquare","tag-google-plus","tag-instagram","tag-linkedin","tag-pinterest","tag-social","tag-twitter","tag-web-marketing-1","tag-yelp","tag-youtube"],"yoast_head":"\n\u2022 Quali Social Media usare per la propria attivit\u00e0? - Artera<\/title>\n<meta name=\"description\" content=\"La scelta del social media pi\u00f9 adatto per la propria attivit\u00e0 non \u00e8 cos\u00ec semplice, \u00e8 necessario analizzare il mercato di riferimento e...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/quali-social-media-usare-per-la-propria-attivita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Quali Social Media usare per la propria attivit\u00e0? 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