{"id":25686,"date":"2015-10-01T10:25:48","date_gmt":"2015-10-01T08:25:48","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25686"},"modified":"2023-02-27T14:23:15","modified_gmt":"2023-02-27T14:23:15","slug":"come-si-diventa-seo-copywriter","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/come-si-diventa-seo-copywriter\/","title":{"rendered":"Come si diventa SEO Copywriter?"},"content":{"rendered":"

Raccontare come si diventa seo copywriter<\/strong> potrebbe essere sbagliato, dovrei dirvi che non si pu\u00f2 scrivere sul web senza saperne di posizionamento organico e quindi dovremmo esclusivamente parlare di come si deve scrivere per il web.<\/p>\n

Io la penso cos\u00ec, ma non la pensiamo tutti nello stesso modo: c\u2019\u00e8 chi per scelta \u201cscrive come mangia<\/em>\u201d e c\u2019\u00e8 chi \u00e8 talmente conosciuto che pu\u00f2 farne a meno perch\u00e9 viene cercato per il proprio nome o brand.<\/p>\n

La realt\u00e0, poi, non d\u00e0 torto a chi scrive senza regole: ci sono contenuti che a prima vista sembrerebbero non rispettare le regole per posizionarsi, ma se si ha l\u2019occhio esperto si nota che il contenuto di qualit\u00e0 c\u2019\u00e8 eccome e che si poteva fare di meglio ma che tutto sommato non era male.<\/p>\n

1. Bisogna imparare qualcosina di HTML<\/h2>\n

Alcuni clienti, vi permettono di lavorare direttamente nel loro CMS (WordPress, Joomla, Drupal, …) altri, invece, utilizzandone propri o preferendo inserirli autonomamente, rischiano di non applicare l’indispensabile.<\/p>\n

Dovete sapere almeno cosa sono tag e metatag<\/strong> e come utilizzarli. E se fossi in voi, a lavoro ultimato, imparerei a capire che cos’\u00e8 un URL SEO-friendly<\/strong> e come costruirlo.<\/p>\n

2. Bisogna scrivere per l\u2019utente ma anche per gli algoritmi<\/h2>\n

Da un po\u2019 di tempo a questa parte sento parlare di keyword density<\/strong> morta o che non serve parlare di densit\u00e0 delle parole chiave. Poi ci sono altri che dicono che con Google Hummingbird non ce n\u2019\u00e8 pi\u00f9 bisogno.<\/p>\n

Io la vedrei un po\u2019 meno definitiva e direi che trovo impossibile essere trovati con una parola se quella stessa non viene inserita nel testo e che, poich\u00e9 il motore riporta risultati pertinenti alla ricerca svolta, \u00e8 pure difficile pensare di poterne fare a meno o non tenerne conto.<\/p>\n

Poi che il calcolo non sia matematico, che possiamo ripetere le keyword pi\u00f9 o meno volte e che necessariamente si lavorino anche sinonimi \u00e8 sempre seo copywriting<\/strong>.<\/p>\n

Se volete essere scrittori SEO studiate come utilizzare al meglio le vostre frasi pensando alle query. Punto, senza se e ma.<\/p>\n

3. Bisogna rendere vario il proprio vocabolario<\/h2>\n

Come si diventa SEO copywriter? Ampliando la propria conoscenza linguistica<\/strong>. Maggiore \u00e8 la vostra capacit\u00e0 di utilizzare la lingua italiana, migliore \u00e8 la resa del testo. Perch\u00e9? Perch\u00e9 \u00e8 vero che Google Hummingbird ha portato una nuova complicazione.<\/p>\n

Il concetto potrebbe essere questo: non esistono solo utenti che per dormire in una citt\u00e0 digitano \u201chotel 4 stelle Padova centro\u201d<\/em> ma anche chi interroga \u201cdove posso dormire a Padova?\u201d<\/em> o qualcuno di meno esperto che potrebbe partire da molto lontano \u201ccerco un albergo per pernottare vicino l\u2019universit\u00e0 patavina\u201d<\/em>.<\/p>\n

\"come<\/p>\n

Bene, il vostro contenuto dovr\u00e0 essere \u201cmultitasking\u201d<\/em> quindi accontentare un po\u2019 tutti. Ecco perch\u00e9 tanti dicono drasticamente ci\u00f2 che vi ho raccontato sopra.<\/p>\n

4. Bisogna calarsi nei panni del navigatore medio<\/h2>\n

State scrivendo un testo per la Barilla e dovete esprimere il concetto \u201cla nostra pasta \u00e8 come quella fatta in casa\u201d<\/em>? Lasciate stare il termine “handmade”<\/em>. Se scrivete per l’Italia, prediligete la lingua italiana<\/strong>: non siamo cos\u00ec bravi con l’inglese come potreste credere.<\/p>\n

C\u2019\u00e8 un grande paroliere a nostra disposizione: AdWords. Usatelo e capirete realmente come siamo quando vogliamo ricavare informazioni dal web.<\/p>\n

\"come<\/p>\n

5. Bisogna costruire periodi semplici e post leggibili<\/h2>\n

Ancora oggi, si spippola per sapere a che ora c\u2019\u00e8 il Derby Milan \u2013 Inter e non per leggere un romanzo.<\/p>\n

Evitate giri inutili per spiegare un concetto, andate dritti al punto<\/strong>, chiudete il file e riapritelo: ci\u00f2 che crea confusione per voi \u00e8 probabile sia confuso anche per altri.<\/p>\n

Lasciate Montalbano a Camilleri, Guerrieri a Carofiglio e Malinconico a De Silva. Qui vogliamo informarci e passare a leggere i nostri romanzi preferiti su carta, non ci interessa farlo su desktop o da smartphone. Sarebbe difficoltoso per i nostri occhi. E se proprio volessimo usare un mezzo tecnologico utilizzeremo l\u2019ereader.<\/p>\n

E con questo anche oggi ho concluso. Ne volete sapere di pi\u00f9? Scrivetelo nei commenti…<\/p>\n

Buon #SEOSPIRITO a tutti!<\/p>\n","protected":false},"excerpt":{"rendered":"

Raccontare come si diventa seo copywriter<\/strong> potrebbe essere sbagliato, dovrei dirvi che non si pu\u00f2 scrivere sul web senza saperne di posizionamento organico e quindi dovremmo esclusivamente parlare di come si deve scrivere per il web.<\/p>\n","protected":false},"author":4,"featured_media":25798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[206,293,116,117],"class_list":["post-25686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-contenuti","tag-copywriting","tag-ottimizzazione","tag-seo"],"yoast_head":"\n\u2022 Come si diventa SEO Copywriter? - Artera<\/title>\n<meta name=\"description\" content=\"Raccontare come si diventa seo copywriter potrebbe essere sbagliato, dovrei dirvi che non si pu\u00f2 scrivere per il web senza saperne di pos...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/come-si-diventa-seo-copywriter\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Come si diventa SEO Copywriter? 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