{"id":25724,"date":"2015-10-05T17:25:07","date_gmt":"2015-10-05T15:25:07","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25724"},"modified":"2023-02-27T14:23:13","modified_gmt":"2023-02-27T14:23:13","slug":"come-recuperare-i-carrelli-abbandonati-negli-ecommerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/","title":{"rendered":"Come recuperare i carrelli abbandonati negli ecommerce?"},"content":{"rendered":"<p>Quando progettiamo un portale ecommerce, dobbiamo porre particolare attenzione alla <strong>pagina di checkout<\/strong>. Come in un qualsiasi negozio fisico, il cliente esige di non essere trattato male e, soprattutto, di non essere ingannato. Se non si sente sicuro del proprio acquisto, a differenza del mondo reale, non si pone grossi problemi a non acquistare: ecco perch\u00e9 spesso troviamo dei <strong>carrelli abbandonati<\/strong>.<\/p>\n<p>Secondo alcune statistiche, ben il 68% dei carrelli \u00e8 lasciato a se stesso: questo pu\u00f2 dipendere da diversi fattori, che analizzeremo assieme per trovare la soluzione.<\/p>\n<p>Secondo il Beymard Institute, per un 28% degli utenti incidono le <strong>spese di spedizione non previste<\/strong>. Se non si \u00e8 in grado di offrire la spedizione standard free, \u00e8 preferibile comunicare in maniera chiara e dal principio quali sono i relativi costi per il cliente.<\/p>\n<p>Per il 23% dei potenziali clienti il fastidio di dover <strong>creare un nuovo account<\/strong> \u00e8 tanto da abbandonare il carrello. Sappiamo tutti che la profilazione dell&#8217;utente \u00e8 una miniera d&#8217;oro, tuttavia se anche solo per creare una lista dei desideri, gli imponiamo di fornirci tanti dati personali, \u00e8 probabile che si rivolga altrove. Come fare allora? Lasciare che il cliente acquisti senza bisogno di registrarsi sembra la soluzione pi\u00f9 giusta. Offriamo per\u00f2 un piccolo incentivo per invogliare la creazione di un \u00a0account: un coupon o un&#8217;interessante newsletter, ad esempio!<\/p>\n<p>Il 16% della clientela per\u00f2 si dichiara <strong>non pronta all&#8217;acquisto<\/strong>. Cosa possiamo fare allora, per recuperarne l&#8217;attenzione? Le wishlist servono proprio a questo: l&#8217;utente pu\u00f2 dire cosa gli interessa e noi possiamo ricontattarlo offrendo un piccolo sconto o semplicemente ricordandogli quanto amasse quel prodotto.<\/p>\n<p>La mancanza di <strong>sicurezza nei pagamenti<\/strong> scoraggia ben il 13% di potenziali clienti. Per evitare che per paura si rivolgano altrove, cerchiamo di lavorare maggiormente sulla sicurezza del sito. Se abbiamo gi\u00e0 dei sistemi affidabili comunichiamolo con i loghi appositi,e chiariamo ogni dubbio di sorta nelle FAQ. Se non siamo sicuri nemmeno noi di poter garantire un pagamento a prova di hacker, affidiamoci a Paypal.<\/p>\n<p>L&#8217;8% degli utenti lamenta inoltre la scarsa propensione all&#8217;acquisto nei siti in cui non vengono proposti <strong>sconti o saldi<\/strong>. La soluzione \u00e8 semplice: scegliamo periodicamente le categorie alle quali applicare un prezzo ribassato e comunichiamolo via mail al cliente. \u00c8 possibile monitorare anche quali siano i giorni di minor affluenza: cerchiamo di programmare le svendite in tali date.<\/p>\n<p>Il 12% dei partecipanti al sondaggio, dichiarano di non acquistare i quei siti dove hanno avuto una <strong>user experience negativa<\/strong>. Difficolt\u00e0 nell&#8217;orientarsi all&#8217;interno dello shop, interfaccia grafica non all&#8217;altezza possono essere dei fattori scatenanti. Testiamo perci\u00f2 sempre la <strong>usabilit\u00e0 del sito<\/strong> e poniamo maggiore attenzione alla versione mobile: se non funziona a dovere\u00a0o \u00e8 assente molti clienti non compreranno da noi. E noi invece li aspettiamo a braccia aperte, vero?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando progettiamo un portale ecommerce, dobbiamo porre particolare attenzione alla <strong>pagina di checkout<\/strong>. Come in un qualsiasi negozio fisico, il cliente esige di non essere trattato male e, soprattutto, di non essere ingannato.<\/p>\n","protected":false},"author":4,"featured_media":25825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[454,90,72,120,140,89],"class_list":["post-25724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-carrelli-abbandonati","tag-coupon","tag-e-commerce","tag-pagamenti-online","tag-spedizioni-ecommerce","tag-user-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recuperare carrelli abbandonati negli ecommerce - blog.artera.net<\/title>\n<meta name=\"description\" content=\"L&#039;utente web, se non si sente sicuro dell&#039;acquisto, non si pone grossi problemi a non acquistare, cos\u00ec spesso troviamo carrelli abbandonati.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recuperare carrelli abbandonati negli ecommerce - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"L&#039;utente web, se non si sente sicuro dell&#039;acquisto, non si pone grossi problemi a non acquistare, cos\u00ec spesso troviamo carrelli abbandonati.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-05T15:25:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:23:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/09\/carrelli-abbandonati-ecommerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Come recuperare i carrelli abbandonati negli ecommerce?\",\"datePublished\":\"2015-10-05T15:25:07+00:00\",\"dateModified\":\"2023-02-27T14:23:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/\"},\"wordCount\":462,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/carrelli-abbandonati-ecommerce.jpg\",\"keywords\":[\"carrelli abbandonati\",\"coupon\",\"ecommerce\",\"pagamenti online\",\"spedizioni ecommerce\",\"user experience\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/\",\"name\":\"Recuperare carrelli abbandonati negli ecommerce - blog.artera.net\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/carrelli-abbandonati-ecommerce.jpg\",\"datePublished\":\"2015-10-05T15:25:07+00:00\",\"dateModified\":\"2023-02-27T14:23:13+00:00\",\"description\":\"L'utente web, se non si sente sicuro dell'acquisto, non si pone grossi problemi a non acquistare, cos\u00ec spesso troviamo carrelli abbandonati.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/carrelli-abbandonati-ecommerce.jpg\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/carrelli-abbandonati-ecommerce.jpg\",\"caption\":\"Carrelli abbandonati ecommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Come recuperare i carrelli abbandonati negli ecommerce?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"name\":\"Artera\",\"description\":\"Swiss Premium Hosting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.artera.net\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\",\"name\":\"Artera\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"width\":300,\"height\":77,\"caption\":\"Artera\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/artera.net\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/artera\\\/\",\"https:\\\/\\\/www.instagram.com\\\/artera_swiss\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\",\"name\":\"Sergio Ravera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"caption\":\"Sergio Ravera\"},\"description\":\"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sergioravera\\\/\"],\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/author\\\/sergio-ravera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Recuperare carrelli abbandonati negli ecommerce - blog.artera.net","description":"L'utente web, se non si sente sicuro dell'acquisto, non si pone grossi problemi a non acquistare, cos\u00ec spesso troviamo carrelli abbandonati.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/","og_locale":"it_IT","og_type":"article","og_title":"Recuperare carrelli abbandonati negli ecommerce - blog.artera.net","og_description":"L'utente web, se non si sente sicuro dell'acquisto, non si pone grossi problemi a non acquistare, cos\u00ec spesso troviamo carrelli abbandonati.","og_url":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/","og_site_name":"Artera","article_publisher":"https:\/\/www.facebook.com\/artera.net\/","article_published_time":"2015-10-05T15:25:07+00:00","article_modified_time":"2023-02-27T14:23:13+00:00","og_image":[{"url":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/09\/carrelli-abbandonati-ecommerce.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Sergio Ravera","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Sergio Ravera","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/#article","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/"},"author":{"name":"Sergio Ravera","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0"},"headline":"Come recuperare i carrelli abbandonati negli ecommerce?","datePublished":"2015-10-05T15:25:07+00:00","dateModified":"2023-02-27T14:23:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/"},"wordCount":462,"commentCount":0,"publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"image":{"@id":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/09\/carrelli-abbandonati-ecommerce.jpg","keywords":["carrelli abbandonati","coupon","ecommerce","pagamenti online","spedizioni ecommerce","user experience"],"articleSection":["Ecommerce"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/","url":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/","name":"Recuperare carrelli abbandonati negli ecommerce - blog.artera.net","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/09\/carrelli-abbandonati-ecommerce.jpg","datePublished":"2015-10-05T15:25:07+00:00","dateModified":"2023-02-27T14:23:13+00:00","description":"L'utente web, se non si sente sicuro dell'acquisto, non si pone grossi problemi a non acquistare, cos\u00ec spesso troviamo carrelli abbandonati.","breadcrumb":{"@id":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/#primaryimage","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/09\/carrelli-abbandonati-ecommerce.jpg","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2015\/09\/carrelli-abbandonati-ecommerce.jpg","caption":"Carrelli abbandonati ecommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/www.artera.net\/it\/ecommerce\/come-recuperare-i-carrelli-abbandonati-negli-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.artera.net\/it\/"},{"@type":"ListItem","position":2,"name":"Come recuperare i carrelli abbandonati negli ecommerce?"}]},{"@type":"WebSite","@id":"https:\/\/www.artera.net\/it\/#website","url":"https:\/\/www.artera.net\/it\/","name":"Artera","description":"Swiss Premium Hosting","publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artera.net\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.artera.net\/it\/#organization","name":"Artera","url":"https:\/\/www.artera.net\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","width":300,"height":77,"caption":"Artera"},"image":{"@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artera.net\/","https:\/\/www.linkedin.com\/company\/artera\/","https:\/\/www.instagram.com\/artera_swiss\/"]},{"@type":"Person","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0","name":"Sergio Ravera","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","caption":"Sergio Ravera"},"description":"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/25724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=25724"}],"version-history":[{"count":1,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/25724\/revisions"}],"predecessor-version":[{"id":255194,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/25724\/revisions\/255194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media\/25825"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=25724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=25724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=25724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}