{"id":25775,"date":"2015-10-12T16:47:09","date_gmt":"2015-10-12T14:47:09","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25775"},"modified":"2023-02-27T14:22:46","modified_gmt":"2023-02-27T14:22:46","slug":"coupon-per-ecommerce-quali-sono-i-vantaggi","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/coupon-per-ecommerce-quali-sono-i-vantaggi\/","title":{"rendered":"Coupon per ecommerce: quali sono i vantaggi?"},"content":{"rendered":"<p>L&#8217;utilizzo dei <strong>coupon<\/strong> per migliorare il volume di vendita, \u00e8 un&#8217;ottima strategia da applicare anche al nostro ecommerce. Per prima cosa, \u00e8 chiaro che il consumatore percepisce diversamente il coupon dal deal: in questo caso infatti la validit\u00e0 del prodotto non \u00e8 messa in discussione, anzi possiamo spingere il potenziale acquirente a provare nuovi prodotti, fidelizzandolo.<\/p>\n<p>Esiste la possibilit\u00e0 di aumentare la quota di mercato incuriosendo con il nostro buono sconto quella fetta di popolazione che non ha ancora un <strong>prodotto preferito<\/strong>. Probabilmente \u00e8 difficile in un mercato con una forte concorrenza scalfire le certezze del consumatore fedele, ma possiamo agire su quello ancora non affezionato ad una determinata marca.<\/p>\n<p>Per quanto riguarda <strong>lancio e riposizionamento<\/strong> di un determinato bene o servizio, si pu\u00f2 ancora una volta agire nell&#8217;ambito della scontistica online. Offrendo infatti un coupon, possiamo generare un <strong>ritorno di immagine<\/strong> notevole, ma anche rilanciare sul mercato un prodotto o meglio ancora fare affezionare i clienti ad uno nuovo. Il poter acquistare con lo sconto porta anche all&#8217;aumento degli acquisti da parte dei clienti: se qualcosa ci piace, perch\u00e9 non averne una riserva in casa?<\/p>\n<p>Un altro vantaggio immediato del coupon per ecommerce \u00e8 sicuramente quello di ridurre la <strong>giacenza di magazzino<\/strong>. Non c&#8217;\u00e8 nulla di peggio infatti di avere un prodotto che rimane invenduto in grande quantit\u00e0. Offrendo un incentivo all&#8217;acquisto, riusciremo ad eliminare eventuali grandi quantit\u00e0 di merce, ma non solo. Parliamo in questo caso dei <strong>prodotti stagionali<\/strong>, ovvero quelli che devono essere venduti e consumati in determinati periodi dell&#8217;anno: offrendo il coupon in tali archi temporali (o quasi alla fine di essi), spingeremo l&#8217;acquirente ad acquistarne maggiormente e invoglieremo i triers alla prova. Non \u00e8 da escludere l&#8217;uso di tale scontistica anche in periodi dell&#8217;anno dove le percentuali di vendita risultano pi\u00f9 basse.<\/p>\n<p>In conclusione possiamo affermare che il <strong>coupon \u00e8 un bene per la nostra azienda<\/strong> e che non \u00e8 poi cos\u00ec difficile far si che il cliente lo utilizzi. Ma come farlo arrivare al consumatore? Ci sono diversi modi e dipende anche dal target di riferimento. Se ad esempio vogliamo far tornare un acquirente che non acquista da qualche mese, possiamo offrirgli uno sconto a lui dedicato tramite mail. Oppure, nel caso volessimo attirare molti nuovi clienti, potremmo creare una campagna ad arte sui social, anche per far crescere i profili della nostra azienda. Un altro buon metodo \u00e8 quello di offrire un coupon su un nostro prodotto di punta a chi invita amici\/contatti social a cliccare &#8220;mi piace&#8221; alla nostra pagina Facebook. Questa tecnica \u00e8 stata usata pi\u00f9 volte anche da grandi brand con un notevole ritorno di immagine, oltre che a un aumento delle vendite.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;utilizzo dei <strong>coupon<\/strong> per migliorare il volume di vendita, \u00e8 un&#8217;ottima strategia da applicare anche al nostro ecommerce. Per prima cosa, \u00e8 chiaro che il consumatore percepisce diversamente il coupon dal deal: in questo caso infatti&#8230;<\/p>\n","protected":false},"author":4,"featured_media":25897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[252,90,72,48],"class_list":["post-25775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-business-strategy","tag-coupon","tag-e-commerce","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Coupon per ecommerce: quali sono i vantaggi? - Artera<\/title>\n<meta name=\"description\" content=\"L&#039;utilizzo dei coupon per ecommerce aiuta a migliorare il volume di vendita, non \u00e8 mette in discussione la validit\u00e0 del prodotto e...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/coupon-per-ecommerce-quali-sono-i-vantaggi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Coupon per ecommerce: quali sono i vantaggi? 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