{"id":25881,"date":"2015-10-26T14:23:28","date_gmt":"2015-10-26T13:23:28","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=25881"},"modified":"2023-02-27T14:22:39","modified_gmt":"2023-02-27T14:22:39","slug":"come-trainare-ecommerce-con-i-social-network","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/come-trainare-ecommerce-con-i-social-network\/","title":{"rendered":"Come trainare l&#8217;ecommerce con i social network?"},"content":{"rendered":"<p>Le piattaforme social come Facebook e Twitter si stanno sempre pi\u00f9 muovendo verso il mondo dell&#8217;ecommerce. Questo perch\u00e9 si tende sempre pi\u00f9 a fidelizzare l&#8217;utente e ad attrarre chi \u00e8 appassionato di shopping e, al contempo, di social media. Non \u00e8 da sottovalutare la grande possibilit\u00e0 di guadagno che si pu\u00f2 presentare innescando la <strong>dinamica social\/ecommerce<\/strong>.<\/p>\n<p>Ma quali sono gli accorgimenti che si debbono mettere in atto per far si che l&#8217;utente venga attirato sull&#8217;ecommerce tramite Facebook &#038; Co? Come trainare le vendite con i social? Non \u00e8 cos\u00ec semplice a dire il vero.<\/p>\n<p>Su Facebook l&#8217;utente medio ama condividere i propri stati d&#8217;animo e le attivit\u00e0 che lo coinvolgono. Spesso ama leggere quello che i propri contatti scrivono. Sarebbe del tutto inutile offrire un mero insieme di offerte ecommerce: la maggior parte dei potenziali clienti si stancherebbe e smetterebbe di seguire la nostra <strong>pagina aziendale<\/strong>.<\/p>\n<p>Come per molti altri aspetti della vendita online, la parola <em>profilazione<\/em> \u00e8 quella magica. Offrire il <strong>prodotto giusto nel momento giusto<\/strong> alla persona che lo sta cercando \u00e8 la chiave di volta, ma non \u00e8 ancora la procedura corretta. Come abbiamo gi\u00e0 puntualizzato infatti, il confine tra advertising spam e utile \u00e8 veramente labile.<\/p>\n<p>Qual \u00e8 la giusta direzione da prendere se si vuole improntare una pagina social per ecommerce nella maniera corretta? Instaurare un rapporto di fiducia con il cliente \u00e8 fondamentale. A volte infatti queste pagine possono fingere da <strong>customer service<\/strong>, aiutare l&#8217;utente che non ha trovato risposta tramite le FAQ del sito, che ha un problema con una spedizione o con un servizio offerto dall&#8217;eshop. Oppure si possono creare <strong>promozioni ad hoc<\/strong> per i fan della pagina.<\/p>\n<p>Trattare il nostro potenziale cliente come nostro pari appare fondamentale. Un rapporto chiaro ed improntato sulla fiducia \u00e8 il miglior modo per usare i social nell&#8217;ambito ecommerce. Un dialogo che non sia mediato e che sia pi\u00f9 in tempo reale possibile appare perci\u00f2 molto pi\u00f9 fruttuoso di <strong>costose ed invadenti campagne promozionali<\/strong>, che &#8211; come detto &#8211; a volte producono l&#8217;effetto contrario, ovvero la rimozione del &#8220;Mi piace&#8221; dalla nostra pagina. Il web \u00e8 un paese piccolo a volte e anche gli amici di questi utenti potrebbero decidere di ignorare una pubblicit\u00e0 fastidiosa. Non \u00e8 questo quello che vogliamo, vero?<\/p>\n<p>E voi che strategia utilizzare per trainare l&#8217;ecommerce con i social media?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le piattaforme social come Facebook e Twitter si stanno sempre pi\u00f9 muovendo verso il mondo dell&#8217;ecommerce. Questo perch\u00e9 si tende sempre pi\u00f9 a fidelizzare l&#8217;utente e ad attrarre chi \u00e8 appassionato di shopping e, al contempo, di social media.<\/p>\n","protected":false},"author":4,"featured_media":26046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,90,255,72,221,35],"class_list":["post-25881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-coupon","tag-customer-care","tag-e-commerce","tag-fidelizzazione","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Come trainare l&#039;ecommerce con i social network? - Artera<\/title>\n<meta name=\"description\" content=\"Per trainare l&#039;ecommerce con i social non serve fare campagne di adveritising costose e invadenti, ma creare un rapporto con gli utenti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/come-trainare-ecommerce-con-i-social-network\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Come trainare l&#039;ecommerce con i social network? 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